A data profile of the people who buy, follow and care about Centauro in Brazil — modelled from more than twelve digital signal sources. Centauro has an estimated audience of 8,597,366 people in Brazil.
The average Centauro fan in Brazil is 37.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Dafiti, Memphis Depay, Sociedade Esportiva Palmeiras, with strongest over-indexing on Dafiti (9.27× the country average).
Demographically, the Centauro audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Centauro fan in Brazil is balanced, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Dafiti.
The key figures that characterise the Centauro profile in Brazil.
46.7% are female, 53.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.2 |
| Estimated audience size | 8,597,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 12% |
Where the Centauro audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.50× | |
| 02 | Alagoas | ~200K | 1.32× | |
| 03 | Rio de Janeiro | ~1M | 1.30× | |
| 04 | Rio Grande do Norte | ~200K | 1.23× | |
| 05 | São Paulo | ~2.5M | 1.21× | |
| 06 | Pernambuco | ~500K | 1.20× | |
| 07 | Sergipe | ~100K | 1.20× | |
| 08 | Paraíba | ~200K | 1.19× | |
| 09 | Acre | ~40K | 1.18× | |
| 10 | Paraná | ~600K | 1.11× | |
| 11 | Santa Catarina | ~400K | 1.08× | |
| 12 | Ceará | ~400K | 0.98× | |
| 13 | Roraima | ~20K | 0.98× | |
| 14 | Rio Grande do Sul | ~500K | 0.97× | |
| 15 | Amazonas | ~100K | 0.97× | |
| 16 | Minas Gerais | ~900K | 0.96× | |
| 17 | Rondônia | ~70K | 0.93× | |
| 18 | Pará | ~300K | 0.92× | |
| 19 | Tocantins | ~50K | 0.90× | |
| 20 | Bahia | ~500K | 0.89× | |
| 21 | Mato Grosso do Sul | ~100K | 0.87× | |
| 22 | Goiás | ~300K | 0.79× | |
| 23 | Maranhão | ~200K | 0.78× | |
| 24 | Mato Grosso | ~100K | 0.74× | |
| 25 | Piauí | ~80K | 0.69× | |
| 26 | Espírito Santo | ~100K | 0.67× | |
| 27 | Amapá | ~10K | 0.47× |
The strongest cross-interests of the Centauro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Courtney Love | Music & Radio | 27.26× | ||
| 02 | Kanui | Shopping | 14.87× | ||
| 03 | BET-10 | Games | 9.31× | ||
| 04 | Dafiti | Fashion & Accessoires | 9.27× | ||
| 05 | Memphis Depay | Sports | 9.02× | ||
| 06 | Mizuno Corporation | Fashion & Accessoires | 6.57× | ||
| 07 | Biquini | Music & Radio | 4.42× | ||
| 08 | Coritiba Foot Ball Club | Sports | 4.32× | ||
| 09 | Olympikus | Sports | 4.31× | ||
| 10 | Puma | Fashion & Accessoires | 4.09× | ||
| 11 | Netshoes | Shopping | 3.70× | ||
| 12 | Associação Chapecoense de Futebol | Sports | 3.03× | ||
| 13 | Cruzeiro Esporte Clube | Sports | 2.85× | ||
| 14 | OLX | Shopping | 2.80× | ||
| 15 | Sociedade Esportiva Palmeiras | Sports | 2.39× | ||
| 16 | CR Vasco da Gama | Sports | 2.38× | ||
| 17 | X | Internet & Social Media | 2.29× | ||
| 18 | Society | Politics & Society | 2.20× | ||
| 19 | João Fonseca | Sports | 2.00× | ||
| 20 | Superman | Movies & TV | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.87× | |
| Sports Activity | POWER | 1.64× | |
| Luxury Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.01× | |
| Pet Ownership | JOY | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.09× |
Centauro's target market in Brazil covers an estimated 8,597,366 people, concentrated in São Paulo and Rio de Janeiro.
46.7% of the Centauro audience are female, 53.3% are male, with an average age of 37.2 years.
Centauro fans show strongest brand affinity for Dafiti (9.27×), Memphis Depay (9.02×), and Sociedade Esportiva Palmeiras (2.39×) over the country average.
Centauro fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Centauro itself, the audience over-indexes on Memphis Depay (9.02×), Sociedade Esportiva Palmeiras (2.39×), Courtney Love (27.26×), and Cruzeiro Esporte Clube (2.85×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Centauro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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