OLX Audience in Brazil
OLX has an estimated audience of 10,160,843 people in Brazil. 51.8% are female, 48.2% are male, average age 39.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: WebMotors, Localiza, mulheres, iCarros, Funding.
The average OLX fan in Brazil is 39.9 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include WebMotors, Localiza, mulheres, with strongest over-indexing on WebMotors (3.51× the country average). Demographically, the OLX audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of OLX fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 39.9 |
| Estimated audience size | 10,160,843 |
Audience persona
The typical OLX fan in Brazil is balanced, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for WebMotors.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,087,113 | 0.79× |
| Minas Gerais | 1,173,901 | 1.12× |
| Rio de Janeiro | 1,029,540 | 1.08× |
| Bahia | 672,329 | 1× |
| Paraná | 581,745 | 0.94× |
| Pernambuco | 504,284 | 1.08× |
| Santa Catarina | 484,446 | 1.04× |
| Goiás | 470,899 | 1.21× |
| Rio Grande do Sul | 436,683 | 0.73× |
| Ceará | 395,020 | 0.89× |
| Federal District | 302,939 | 1.79× |
| Espírito Santo | 279,212 | 1.32× |
| Paraíba | 240,617 | 1.18× |
| Pará | 233,595 | 0.7× |
| Maranhão | 212,685 | 0.84× |
| Sergipe | 203,989 | 1.93× |
| Rio Grande do Norte | 198,720 | 1.17× |
| Alagoas | 187,378 | 1.26× |
| Amazonas | 151,914 | 0.86× |
| Mato Grosso do Sul | 115,119 | 0.78× |
| Piauí | 111,745 | 0.79× |
| Mato Grosso | 94,549 | 0.5× |
| Tocantins | 76,497 | 1.14× |
| Rondônia | 54,765 | 0.65× |
| Acre | 28,039 | 0.79× |
| Roraima | 27,443 | 0.96× |
| Amapá | 16,927 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WebMotors | 3.51× | Cars & Mobility |
| Localiza | 3.4× | Cars & Mobility |
| mulheres | 3.15× | Movies & TV |
| iCarros | 3.83× | Cars & Mobility |
| Funding | 2.33× | Business & Career |
| zap imóveis | 2.75× | Travel & Leisure |
| Botafogo de Futebol e Regatas | 1.51× | Sports |
| Uber | 2.5× | Cars & Mobility |
| Miami Masters | 6.92× | Sports |
| Serie B | 2.21× | Sports |
| imovelweb | 3.07× | Home & Garden |
| Renegade | 5.93× | Movies & TV |
| Free market | 2.43× | Politics & Society |
| Honda | 1.6× | Cars & Mobility |
| Auction | 2.39× | Shopping |
| Peugeot 208 | 2.78× | Cars & Mobility |
| Jeep Compass | 2.37× | Cars & Mobility |
| Hotmart | 1.51× | Shopping |
| Prime | 3.19× | |
| Sportingbet | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| Quality Awareness | PREMIUM | 1.91 |
| Design Affinity | PREMIUM | 1.89 |
| Luxury Orientation | PREMIUM | 1.79 |
| DIY Mentality | THRILL | 1.68 |
| Patriotism | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.2% |
| Portugal | 9.0% |
| India | 7.8% |
See OLX audiences in other countries
More Shopping audiences in Brazil
- Newslinq (40,892,749)
- Newswatch (Nigeria) (38,963,434)
- NewsIt (37,992,760)
- NewsNow (33,507,771)
- News-Times (Forest Grove) (32,206,509)
Frequently asked questions
How many fans does OLX have in Brazil?
OLX has an estimated audience of 10,160,843 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of OLX fans?
51.8% of OLX fans are female, 48.2% are male, with an average age of 39.9 years.
Which brands do OLX fans like most?
OLX fans show strongest brand affinity for WebMotors (3.51×), Localiza (3.4×), and mulheres (3.15×) over the country average.
Where do OLX fans live in Brazil?
OLX fans in Brazil are most concentrated in São Paulo (reach 2,087,113), Minas Gerais (reach 1,173,901), and Rio de Janeiro (reach 1,029,540). These three regions account for the largest share of the active audience.
What other brands do OLX fans also like?
Beyond OLX itself, the audience over-indexes on Localiza (3.4×), mulheres (3.15×), iCarros (3.83×), and Funding (2.33×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.