A data profile of the people who buy, follow and care about OLX in Brazil — modelled from more than twelve digital signal sources. OLX has an estimated audience of 10,160,843 people in Brazil.
The average OLX fan in Brazil is 39.9 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include WebMotors, Localiza, mulheres, with strongest over-indexing on WebMotors (3.51× the country average).
Demographically, the OLX audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical OLX fan in Brazil is balanced, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for WebMotors.
The key figures that characterise the OLX profile in Brazil.
51.8% are female, 48.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 39.9 |
| Estimated audience size | 10,160,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 16% |
of the worldwide OLX audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 16.2% |
| Portugal | 9.0% |
| India | 7.8% |
Where the OLX audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~200K | 1.93× | |
| 02 | Federal District | ~300K | 1.79× | |
| 03 | Espírito Santo | ~300K | 1.32× | |
| 04 | Alagoas | ~200K | 1.26× | |
| 05 | Goiás | ~500K | 1.21× | |
| 06 | Paraíba | ~200K | 1.18× | |
| 07 | Rio Grande do Norte | ~200K | 1.17× | |
| 08 | Tocantins | ~80K | 1.14× | |
| 09 | Minas Gerais | ~1M | 1.12× | |
| 10 | Rio de Janeiro | ~1M | 1.08× | |
| 11 | Pernambuco | ~500K | 1.08× | |
| 12 | Santa Catarina | ~500K | 1.04× | |
| 13 | Bahia | ~700K | 1.00× | |
| 14 | Roraima | ~30K | 0.96× | |
| 15 | Paraná | ~600K | 0.94× | |
| 16 | Ceará | ~400K | 0.89× | |
| 17 | Amazonas | ~200K | 0.86× | |
| 18 | Maranhão | ~200K | 0.84× | |
| 19 | São Paulo | ~2M | 0.79× | |
| 20 | Piauí | ~100K | 0.79× | |
| 21 | Acre | ~30K | 0.79× | |
| 22 | Mato Grosso do Sul | ~100K | 0.78× | |
| 23 | Rio Grande do Sul | ~400K | 0.73× | |
| 24 | Pará | ~200K | 0.70× | |
| 25 | Rondônia | ~50K | 0.65× | |
| 26 | Mato Grosso | ~90K | 0.50× | |
| 27 | Amapá | ~20K | 0.48× |
The strongest cross-interests of the OLX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miami Masters | Sports | 6.92× | ||
| 02 | Renegade | Movies & TV | 5.93× | ||
| 03 | iCarros | Cars & Mobility | 3.83× | ||
| 04 | WebMotors | Cars & Mobility | 3.51× | ||
| 05 | Localiza | Cars & Mobility | 3.40× | ||
| 06 | Prime | Brand | 3.19× | ||
| 07 | mulheres | Movies & TV | 3.15× | ||
| 08 | imovelweb | Home & Garden | 3.07× | ||
| 09 | Peugeot 208 | Cars & Mobility | 2.78× | ||
| 10 | zap imóveis | Travel & Leisure | 2.75× | ||
| 11 | Internet forum | Technology & Electronics | 2.61× | ||
| 12 | Uber | Cars & Mobility | 2.50× | ||
| 13 | Free market | Politics & Society | 2.43× | ||
| 14 | Auction | Shopping | 2.39× | ||
| 15 | Jeep Compass | Cars & Mobility | 2.37× | ||
| 16 | Funding | Business & Career | 2.33× | ||
| 17 | Serie B | Sports | 2.21× | ||
| 18 | Honda | Cars & Mobility | 1.60× | ||
| 19 | Botafogo de Futebol e Regatas | Sports | 1.51× | ||
| 20 | Hotmart | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Community Orientation | OPEN | 0.77× | |
| Tradition | CONSERVATISM | 0.77× |
OLX has an estimated audience of 10,160,843 people in Brazil, concentrated in São Paulo and Minas Gerais.
51.8% of OLX fans are female, 48.2% are male, with an average age of 39.9 years.
OLX fans show strongest brand affinity for WebMotors (3.51×), Localiza (3.4×), and mulheres (3.15×) over the country average.
OLX fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond OLX itself, the audience over-indexes on Localiza (3.4×), mulheres (3.15×), Funding (2.33×), and zap imóveis (2.75×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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