Rascasse Audience Intelligence

Serie B Audience in Brazil

A data profile of the people who buy, follow and care about Serie B in Brazil — modelled from more than twelve digital signal sources. Serie B has an estimated audience of 8,190,262 people in Brazil.

#40among Soccer in Brazil#14among Event in Brazil#66in Sports

The average Serie B fan in Brazil is 36.7 years old, balanced, and lives primarily in Pará.

The audience is concentrated in Pará, Paraná, São Paulo.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serie B profile in Brazil.

Audience size
8.2M
in Brazil
Gender
49.4%♀
50.6% male
Age
36.7
average years
Country rank
#740
Event in Brazil
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serie B fans

49.4% are female, 50.6% are male, average age 36.7.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Serie B audience in Brazil
MetricValue
Female49.4%
Male50.6%
Average age36.7
Estimated audience size8,190,262
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Serie B audience in Brazil
Age bracketShare%
16-1922%
20-2924%
30-3923%
40-4915%
50+16%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Serie B audience comes from Brazil.

Worldwide audience distribution share by country for Serie B
CountryShare
Italy43.0%
Brazil42.7%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serie B audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Serie B fans by region: top regions in Brazil
#RegionReachAffinity×
01Pará~1.5M5.46×
02Goiás~800K2.27×
03Paraná~1M2.01×
04Santa Catarina~800K1.95×
05Alagoas~200K1.71×
06Amapá~40K1.40×
07Amazonas~100K0.88×
08Mato Grosso~100K0.84×
09Ceará~300K0.74×
10Tocantins~40K0.72×
11Minas Gerais~600K0.71×
12Pernambuco~300K0.71×
13Bahia~400K0.69×
14Rio Grande do Sul~300K0.68×
15Rio Grande do Norte~90K0.63×
16Paraíba~100K0.59×
17Maranhão~100K0.54×
18Roraima~10K0.53×
19Federal District~70K0.52×
20Piauí~60K0.49×
21Sergipe~40K0.46×
22Rondônia~30K0.46×
23Mato Grosso do Sul~50K0.43×
24Acre~10K0.42×
25Espírito Santo~70K0.41×
26Rio de Janeiro~300K0.40×
27São Paulo~800K0.37×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Brazil

See Serie B audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Serie B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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