A data profile of the people who buy, follow and care about Serie B in Italy — modelled from more than twelve digital signal sources. Serie B has an estimated audience of 8,246,036 people in Italy.
The average Serie B fan in Italy is 42.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Sicilia.
Top brand affinities include Cagliari Calcio, Como 1907, Jannik Sinner, with strongest over-indexing on Cagliari Calcio (11.8× the country average).
Demographically, the Serie B audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Serie B fan in Italy is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Cagliari Calcio.
The key figures that characterise the Serie B profile in Italy.
20.1% are female, 79.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 42.0 |
| Estimated audience size | 8,246,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 27% |
Where the Serie B audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~700K | 3.23× | |
| 02 | Calabria | ~500K | 2.10× | |
| 03 | Emilia-Romagna | ~1M | 1.59× | |
| 04 | Sicilia | ~1M | 1.35× | |
| 05 | Umbria | ~200K | 1.27× | |
| 06 | Puglia | ~600K | 1.13× | |
| 07 | Tuscany | ~600K | 1.07× | |
| 08 | Marche | ~200K | 1.03× | |
| 09 | Veneto | ~600K | 0.98× | |
| 10 | Lombardy | ~1.5M | 0.91× | |
| 11 | Trentino-Alto Adige/Südtirol | ~100K | 0.90× | |
| 12 | Sardinia | ~200K | 0.67× | |
| 13 | Piedmont | ~400K | 0.59× | |
| 14 | Lazio | ~600K | 0.56× | |
| 15 | Abruzzo | ~90K | 0.51× | |
| 16 | Friuli-Venezia Giulia | ~80K | 0.50× | |
| 17 | Aosta Valley | ~10K | 0.47× | |
| 18 | Campania | ~400K | 0.46× | |
| 19 | Basilicata | ~30K | 0.42× | |
| 20 | Molise | ~10K | 0.37× |
The strongest cross-interests of the Serie B audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salvatore Esposito | Sports | 14.31× | ||
| 02 | Cagliari Calcio | Sports | 11.80× | ||
| 03 | Hellas Verona F.C. | Sports | 8.80× | ||
| 04 | Calcio Catania | Sports | 8.36× | ||
| 05 | Serie C | Sports | 8.17× | ||
| 06 | US Catanzaro 1929 | Sports | 8.17× | ||
| 07 | Parma Calcio 1913 | Sports | 6.84× | ||
| 08 | AC Monza | Sports | 6.10× | ||
| 09 | Como 1907 | Sports | 5.84× | ||
| 10 | ACF Fiorentina | Sports | 5.36× | ||
| 11 | Tuttosport | Sports | 4.67× | ||
| 12 | La Gazzetta dello Sport | Sports | 3.20× | ||
| 13 | Inter Milan | Sports | 2.64× | ||
| 14 | Juventus F.C. | Sports | 2.31× | ||
| 15 | A.C. Milan | Sports | 2.21× | ||
| 16 | FIFA World Cup | Sports | 2.20× | ||
| 17 | UEFA Champions League | Sports | 2.18× | ||
| 18 | A.S. Roma | Sports | 2.07× | ||
| 19 | Jannik Sinner | Sports | 2.03× | ||
| 20 | Serie A | Sports | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.90× |
Serie B has an estimated audience of 8,246,036 people in Italy, concentrated in Lombardy and Emilia-Romagna.
20.1% of Serie B fans are female, 79.9% are male, with an average age of 42.0 years.
Serie B fans show strongest brand affinity for Cagliari Calcio (11.8×), Como 1907 (5.84×), and Jannik Sinner (2.03×) over the country average.
Serie B fans in Italy are most concentrated in Lombardy (reach ~1.5M), Emilia-Romagna (reach ~1M), and Sicilia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Serie B itself, the audience over-indexes on Como 1907 (5.84×), Jannik Sinner (2.03×), Tuttosport (4.67×), and Serie A (2.03×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Serie B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.