A data profile of the people who buy, follow and care about Parma Calcio 1913 in Italy — modelled from more than twelve digital signal sources. Parma Calcio 1913 has an estimated audience of 4,271,227 people in Italy.
The average Parma Calcio 1913 fan in Italy is 40.4 years old, more male, and lives primarily in Emilia-Romagna.
The audience is concentrated in Emilia-Romagna, Lombardy, Campania.
Top brand affinities include Serie B, FIFA Club World Cup, Como 1907, with strongest over-indexing on Serie B (6.84× the country average).
Demographically, the Parma Calcio 1913 audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Parma Calcio 1913 fan in Italy is more male, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Serie B.
The key figures that characterise the Parma Calcio 1913 profile in Italy.
28.9% are female, 71.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 40.4 |
| Estimated audience size | 4,271,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Parma Calcio 1913 audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 68.7% |
| Brazil | 6.0% |
| Indonesia | 5.7% |
Where the Parma Calcio 1913 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1M | 2.90× | |
| 02 | Calabria | ~200K | 1.58× | |
| 03 | Liguria | ~200K | 1.37× | |
| 04 | Lombardy | ~900K | 1.23× | |
| 05 | Puglia | ~400K | 1.23× | |
| 06 | Sicilia | ~400K | 1.16× | |
| 07 | Sardinia | ~100K | 1.13× | |
| 08 | Campania | ~500K | 1.04× | |
| 09 | Lazio | ~500K | 0.93× | |
| 10 | Veneto | ~300K | 0.91× | |
| 11 | Tuscany | ~200K | 0.90× | |
| 12 | Piedmont | ~200K | 0.73× | |
| 13 | Umbria | ~50K | 0.73× | |
| 14 | Marche | ~70K | 0.72× | |
| 15 | Trentino-Alto Adige/Südtirol | ~60K | 0.72× | |
| 16 | Abruzzo | ~70K | 0.71× | |
| 17 | Basilicata | ~20K | 0.66× | |
| 18 | Friuli-Venezia Giulia | ~50K | 0.65× | |
| 19 | Aosta Valley | ~7K | 0.61× | |
| 20 | Molise | ~10K | 0.59× |
The strongest cross-interests of the Parma Calcio 1913 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA Club World Cup | Sports | 11.03× | ||
| 02 | Empoli F.C. | Sports | 8.79× | ||
| 03 | Serie B | Sports | 6.84× | ||
| 04 | Leicester City F.C. | Sports | 5.42× | ||
| 05 | U.S. Cremonese | Sports | 4.81× | ||
| 06 | Unibet | Games | 4.79× | ||
| 07 | FC Bayern Munich | Sports | 4.53× | ||
| 08 | Juventus Stadium | Sports | 4.48× | ||
| 09 | Borussia Dortmund | Sports | 4.37× | ||
| 10 | Como 1907 | Sports | 3.77× | ||
| 11 | Bologna F.C. 1909 | Sports | 2.68× | ||
| 12 | S.S. Lazio | Sports | 2.44× | ||
| 13 | Tuttosport | Sports | 2.38× | ||
| 14 | Wikipedia | Internet & Social Media | 1.90× | ||
| 15 | corriere dello sport | Sports | 1.89× | ||
| 16 | FIFA World Cup | Sports | 1.75× | ||
| 17 | Serie A | Sports | 1.69× | ||
| 18 | A.C. Milan | Sports | 1.62× | ||
| 19 | UEFA Champions League | Sports | 1.57× | ||
| 20 | La Gazzetta dello Sport | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.39× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Creativity | OPEN | 0.70× | |
| DIY Mentality | THRILL | 0.74× |
Parma Calcio 1913 has an estimated audience of 4,271,227 people in Italy, concentrated in Emilia-Romagna and Lombardy.
28.9% of Parma Calcio 1913 fans are female, 71.1% are male, with an average age of 40.4 years.
Parma Calcio 1913 fans show strongest brand affinity for Serie B (6.84×), FIFA Club World Cup (11.03×), and Como 1907 (3.77×) over the country average.
Parma Calcio 1913 fans in Italy are most concentrated in Emilia-Romagna (reach ~1M), Lombardy (reach ~900K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Parma Calcio 1913 itself, the audience over-indexes on FIFA Club World Cup (11.03×), Como 1907 (3.77×), Serie A (1.69×), and FC Bayern Munich (4.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Parma Calcio 1913. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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