Top 50 Events in Italy
This curated ranking covers the 50 largest events in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5,195 events tracked in Italy, the 50 ranked here account for the largest measured audience reach. Serie A, Australian Open (golf) and MOTO GP (INDONESIA) lead the list with a combined estimated audience of 102,702,033 people. Across all 50 entries the average audience size is 5,908,090, and the largest, Serie A, reaches around 55,888,041 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each event, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Serie A |
55,888,041 | 36.0% | Soccer | Sports |
| 2 |  Australian Open (golf) |
30,049,109 | 31.3% | Golf | Sports |
| 3 |  MOTO GP (INDONESIA) |
16,764,883 | 30.3% | Motorsport | Sports |
| 4 |  UEFA Champions League |
14,743,080 | 6.4% | Soccer | Sports |
| 5 |  MotoGP |
11,027,496 | 13.0% | Motorsport | Sports |
| 6 |  Premier League |
10,952,309 | 5.2% | Soccer | Sports |
| 7 |  Formula One |
10,450,919 | 8.9% | Motorsport | Sports |
| 8 |  UEFA Europa League |
8,132,443 | 10.5% | Soccer | Sports |
| 9 |  Serie B |
7,655,059 | 30.5% | Soccer | Sports |
| 10 |  NBA |
7,104,069 | 2.3% | Basketball | Sports |
| 11 |  La Liga |
6,462,370 | 3.7% | Soccer | Sports |
| 12 |  The Championships, Wimbledon |
6,257,871 | 12.3% | Tennis | Sports |
| 13 |  Sanremo Music Festival |
6,228,042 | 85.0% | Music festival | Music & Radio |
| 14 |  Bundesliga |
5,991,825 | 5.4% | Soccer | Sports |
| 15 |  Mother's Day |
5,718,488 | 3.9% | Kids & Family | |
| 16 |  Ligue 1 |
5,314,500 | 7.5% | Soccer | Sports |
| 17 |  US Open (tennis) |
4,287,381 | 10.2% | Tennis | Sports |
| 18 |  Australian Open |
4,116,471 | 10.8% | Tennis | Sports |
| 19 |  Milan Fashion Week |
3,874,289 | 75.3% | Fashion week | Fashion & Accessoires |
| 20 |  UEFA Nations League |
3,862,061 | 16.2% | Soccer | Sports |
| 21 |  NFL |
3,594,561 | 1.7% | American football | Sports |
| 22 |  Ultimate Fighting Championship |
3,485,442 | 2.5% | Martial art | Sports |
| 23 |  Revolution (cycling series) |
3,449,333 | 12.6% | Cycling | Sports |
| 24 |  WWE |
3,278,193 | 3.2% | Wrestling | Sports |
| 25 |  Serie C |
3,123,905 | 56.7% | Soccer | Sports |
| 26 |  MLB |
3,000,764 | 1.9% | Baseball | Sports |
| 27 |  NBA playoffs |
2,830,015 | 3.5% | Basketball | Sports |
| 28 |  Eurovision Song Contest |
2,790,807 | 19.6% | Music festival | Music & Radio |
| 29 |  Father's Day |
2,664,838 | 2.8% | Video game | Kids & Family |
| 30 |  Davis Cup |
2,635,562 | 16.4% | Tennis | Sports |
| 31 |  FIS Alpine Ski World Cup |
2,530,450 | 14.8% | Ski / snowboard | Sports |
| 32 |  China Open (tennis) |
2,479,663 | 58.2% | Tennis | Sports |
| 33 |  Superbike World Championship |
2,467,342 | 30.9% | Motorsport | Sports |
| 34 |  Tour de France |
2,435,659 | 9.8% | Cycling | Sports |
| 35 |  Vinitaly |
2,363,355 | 94.6% | Food & Beverages | |
| 36 |  PGA Tour |
2,295,998 | 3.2% | Golf | Sports |
| 37 |  Giro d'Italia |
2,134,706 | 14.8% | Cycling | Sports |
| 38 |  Coppa Italia |
2,104,173 | 47.5% | Soccer | Sports |
| 39 |  FIFA Club World Cup |
2,100,566 | 7.1% | Soccer | Sports |
| 40 |  Nobel Peace Prize |
2,070,985 | 11.6% | Politics & Society | |
| 41 |  Sagra (festival) |
2,043,751 | 86.0% | Travel & Leisure | |
| 42 |  Paris Masters |
2,030,199 | 50.7% | Tennis | Sports |
| 43 |  Black Friday |
1,792,593 | 7.8% | Shopping | |
| 44 |  FIFA World Cup |
1,713,434 | 0.4% | Soccer | Sports |
| 45 |  Live Soccer |
1,646,125 | 22.6% | ||
| 46 | Promozione |
1,593,442 | 56.3% | Soccer | Sports |
| 47 |  Monte-Carlo Masters |
1,520,671 | 21.6% | Tennis | Sports |
| 48 |  David di Donatello |
1,500,568 | 82.9% | Movies & TV | |
| 49 |  Women's Tennis Association |
1,435,947 | 8.0% | Tennis | Sports |
| 50 |  National Grandparents Day |
1,410,779 | 39.9% | Kids & Family |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each event by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest event in Italy?
Serie A currently leads with an estimated audience of 55,888,041 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.