A data profile of the people who buy, follow and care about US Open (tennis) in Italy — modelled from more than twelve digital signal sources. US Open (tennis) has an estimated audience of 4,381,214 people in Italy.
The average US Open (tennis) fan in Italy is 41.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Jannik Sinner, Carlos Alcaraz, Australian Open, with strongest over-indexing on Jannik Sinner (11.68× the country average).
Demographically, the US Open (tennis) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical US Open (tennis) fan in Italy is more male, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the US Open (tennis) profile in Italy.
30.9% are female, 69.1% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 41.1 |
| Estimated audience size | 4,381,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide US Open (tennis) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 9.6% |
| Japan | 7.8% |
Where the US Open (tennis) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.73× | |
| 02 | Tuscany | ~400K | 1.31× | |
| 03 | Emilia-Romagna | ~500K | 1.28× | |
| 04 | Veneto | ~400K | 1.19× | |
| 05 | Marche | ~100K | 1.19× | |
| 06 | Lombardy | ~900K | 1.17× | |
| 07 | Sardinia | ~100K | 1.14× | |
| 08 | Piedmont | ~400K | 1.12× | |
| 09 | Liguria | ~100K | 1.12× | |
| 10 | Lazio | ~600K | 1.06× | |
| 11 | Abruzzo | ~100K | 1.00× | |
| 12 | Umbria | ~70K | 0.99× | |
| 13 | Friuli-Venezia Giulia | ~80K | 0.96× | |
| 14 | Puglia | ~300K | 0.88× | |
| 15 | Sicilia | ~300K | 0.87× | |
| 16 | Calabria | ~100K | 0.73× | |
| 17 | Aosta Valley | ~8K | 0.71× | |
| 18 | Campania | ~300K | 0.58× | |
| 19 | Basilicata | ~20K | 0.50× | |
| 20 | Molise | ~10K | 0.49× |
The strongest cross-interests of the US Open (tennis) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Belinda Bencic | Sports | 36.75× | ||
| 02 | Grigor Dimitrov | Sports | 27.39× | ||
| 03 | Steffi Graf | Sports | 25.39× | ||
| 04 | Elina Svitolina | Sports | 25.29× | ||
| 05 | Emma Raducanu | Sports | 24.72× | ||
| 06 | Australian Open | Sports | 21.83× | ||
| 07 | Alexander Zverev | Sports | 21.03× | ||
| 08 | Andrey Rublev | Sports | 18.80× | ||
| 09 | Carlos Alcaraz | Sports | 17.85× | ||
| 10 | Novak Djokovic | Sports | 16.42× | ||
| 11 | Taylor Fritz | Sports | 16.26× | ||
| 12 | Terra Wortmann Open | Sports | 16.25× | ||
| 13 | Fabio Fognini | Sports | 15.89× | ||
| 14 | Matteo Berrettini | Sports | 14.92× | ||
| 15 | Jannik Sinner | Sports | 11.68× | ||
| 16 | Aryna Sabalenka | Sports | 11.48× | ||
| 17 | Daniil Medvedev | Sports | 10.44× | ||
| 18 | Jasmine Paolini | Sports | 10.25× | ||
| 19 | Lorenzo Musetti | Sports | 9.13× | ||
| 20 | Flavio Cobolli | Sports | 7.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.17× | |
| Tradition | CONSERVATISM | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Extroversion | THRILL | 0.73× | |
| Creativity | OPEN | 0.81× |
US Open (tennis) has an estimated audience of 4,381,214 people in Italy, concentrated in Lombardy and Lazio.
30.9% of US Open (tennis) fans are female, 69.1% are male, with an average age of 41.1 years.
US Open (tennis) fans show strongest brand affinity for Jannik Sinner (11.68×), Carlos Alcaraz (17.85×), and Australian Open (21.83×) over the country average.
US Open (tennis) fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Emilia-Romagna (reach ~500K). These three regions account for the largest share of the active audience.
Beyond US Open (tennis) itself, the audience over-indexes on Carlos Alcaraz (17.85×), Australian Open (21.83×), Novak Djokovic (16.42×), and Alexander Zverev (21.03×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for US Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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