A data profile of the people who buy, follow and care about Bundesliga in Italy — modelled from more than twelve digital signal sources. Bundesliga has an estimated audience of 5,641,484 people in Italy.
The average Bundesliga fan in Italy is 34.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include FIFA World Cup, Serie A, UEFA Champions League, with strongest over-indexing on FIFA World Cup (3.72× the country average).
Demographically, the Bundesliga audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bundesliga fan in Italy is more male, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Bundesliga profile in Italy.
35.9% are female, 64.1% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 34.0 |
| Estimated audience size | 5,641,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Bundesliga audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 24.6% |
| Italy | 5.6% |
| United States | 5.2% |
Where the Bundesliga audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~500K | 4.29× | |
| 02 | Lombardy | ~1M | 1.16× | |
| 03 | Veneto | ~500K | 1.07× | |
| 04 | Tuscany | ~400K | 1.01× | |
| 05 | Liguria | ~200K | 1.01× | |
| 06 | Lazio | ~700K | 1.00× | |
| 07 | Piedmont | ~400K | 0.99× | |
| 08 | Emilia-Romagna | ~400K | 0.97× | |
| 09 | Campania | ~600K | 0.94× | |
| 10 | Friuli-Venezia Giulia | ~100K | 0.92× | |
| 11 | Puglia | ~300K | 0.86× | |
| 12 | Sardinia | ~100K | 0.85× | |
| 13 | Marche | ~100K | 0.76× | |
| 14 | Sicilia | ~400K | 0.75× | |
| 15 | Calabria | ~100K | 0.71× | |
| 16 | Abruzzo | ~80K | 0.68× | |
| 17 | Umbria | ~60K | 0.68× | |
| 18 | Basilicata | ~30K | 0.60× | |
| 19 | Molise | ~10K | 0.53× | |
| 20 | Aosta Valley | ~7K | 0.49× |
The strongest cross-interests of the Bundesliga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sofascore | Sports | 4.26× | ||
| 02 | Arsenal F.C. | Sports | 3.91× | ||
| 03 | FIFA World Cup | Sports | 3.72× | ||
| 04 | UEFA Europa League | Sports | 3.69× | ||
| 05 | FIFA (video game series) | Games | 3.49× | ||
| 06 | La Liga | Sports | 3.35× | ||
| 07 | UEFA Champions League | Sports | 2.73× | ||
| 08 | Real Madrid C.F. | Sports | 2.53× | ||
| 09 | FC Barcelona | Sports | 2.47× | ||
| 10 | Cagliari Calcio | Sports | 2.46× | ||
| 11 | S.S. Lazio | Sports | 1.95× | ||
| 12 | Il Sole 24 Ore | News | 1.88× | ||
| 13 | Corriere della Sera | News | 1.73× | ||
| 14 | Apéritif and digestif | Food & Beverages | 1.72× | ||
| 15 | Comics | Literature | 1.71× | ||
| 16 | Serie A | Sports | 1.70× | ||
| 17 | A.S. Roma | Sports | 1.67× | ||
| 18 | Streaming media | Technology & Electronics | 1.61× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 20 | Food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.31× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Design Affinity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Community Orientation | OPEN | 0.64× | |
| Price Sensitivity | PREMIUM | 0.67× |
Bundesliga has an estimated audience of 5,641,484 people in Italy, concentrated in Lombardy and Lazio.
35.9% of Bundesliga fans are female, 64.1% are male, with an average age of 34.0 years.
Bundesliga fans show strongest brand affinity for FIFA World Cup (3.72×), Serie A (1.7×), and UEFA Champions League (2.73×) over the country average.
Bundesliga fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bundesliga itself, the audience over-indexes on Serie A (1.7×), UEFA Champions League (2.73×), UEFA Europa League (3.69×), and Food (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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