A data profile of the people who buy, follow and care about Streaming media in Italy — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 11,764,017 people in Italy.
Streaming media has an estimated audience of 11,764,017 people in Italy. 39.3% are female, 60.7% are male, average age 39.7. Top brand affinities: Wikipedia, Beetlejuice, Singer-songwriter, WhatsApp, Dakota Johnson.
Top brand affinities include Wikipedia, Beetlejuice, Singer-songwriter, with strongest over-indexing on Wikipedia (2.97× the country average).
Demographically, the Streaming media audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Streaming media fan in Italy is more male, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Streaming media profile in Italy.
39.3% are female, 60.7% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 39.7 |
| Estimated audience size | 11,764,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Streaming media audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Streaming media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beetlejuice | Movies & TV | 5.35× | ||
| 02 | Dakota Johnson | Movies & TV | 5.35× | ||
| 03 | Emma Stone | Movies & TV | 5.35× | ||
| 04 | Saw (franchise) | Movies & TV | 5.35× | ||
| 05 | Cameron Diaz | Movies & TV | 5.35× | ||
| 06 | Gerard Butler | Movies & TV | 5.35× | ||
| 07 | Natalie Portman | Movies & TV | 4.99× | ||
| 08 | Zendaya | Movies & TV | 4.90× | ||
| 09 | Catherine Zeta-Jones | Movies & TV | 4.09× | ||
| 10 | The Conjuring | Movies & TV | 4.03× | ||
| 11 | Scarlett Johansson | Movies & TV | 3.73× | ||
| 12 | Margot Robbie | Movies & TV | 3.67× | ||
| 13 | Wikipedia | Internet & Social Media | 2.97× | ||
| 14 | Satire | Literature | 2.62× | ||
| 15 | Singer-songwriter | Music & Radio | 2.43× | ||
| 16 | Mediaset | Technology & Electronics | 2.38× | ||
| 17 | Champagne | Food & Beverages | 1.81× | ||
| 18 | Internet & Social Media | 1.80× | |||
| 19 | Personal finance | Business & Career | 1.63× | ||
| 20 | Volunteering | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Creativity | OPEN | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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