Streaming media Audience in Italy
Streaming media has an estimated audience of 11,764,017 people in Italy. 39.3% are female, 60.7% are male, average age 39.7. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Streaming media audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Social Media Usage.
Category: Technology & Electronics · Type: Topic
Demographics of Streaming media fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 39.7 |
| Estimated audience size | 11,764,017 |
Audience persona
The typical Streaming media fan in Italy is more male, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Dakota Johnson | 5.35× | Movies & TV |
| The Conjuring | 4.76× | Movies & TV |
| corriere dello sport | 2.17× | Sports |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Singer-songwriter | 1.78× | Music & Radio |
| Zendaya | 5.01× | Movies & TV |
| Beetlejuice | 3.31× | Movies & TV |
| Politics of China | 13.34× | Politics & Society |
| Natural skin care | 2.43× | Beauty & Wellness |
| Emma Stone | 4.86× | Movies & TV |
| Bundesliga | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Social Media Usage | JOY | 1.03 |
| Need for Security | CONSERVATISM | 0.99 |
| Luxury Orientation | PREMIUM | 0.97 |
| Patriotism | CONSERVATISM | 0.94 |
| Travelling | THRILL | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 4.6% |
| United Kingdom | 4.6% |
See Streaming media audiences in other countries
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.