Streaming media Audience in United States

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Streaming media has an estimated audience of 67,165,879 people in United States. 49.1% are female, 50.9% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Kendra Scott, Captain America (1990 film), Cam Ward.

The average Streaming media fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (23.81× the country average). Demographically, the Streaming media audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Streaming media fans

Demographic split for Streaming media audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.7
Estimated audience size67,165,879

Audience persona

The typical Streaming media fan in United States is balanced, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Streaming media in United States
RegionReachAffinity
California5,943,4820.8×
Texas5,686,8770.98×
Florida4,848,5241.07×
New York3,100,9820.83×
Ohio2,552,0771.23×
Pennsylvania2,484,0001.1×
Illinois2,445,5011.09×
Michigan2,141,9271.22×
North Carolina2,095,8131.04×
Georgia2,045,7560.99×
Arizona1,903,3621.39×
Indiana1,552,2131.27×
Virginia1,526,4940.93×
Tennessee1,507,7781.12×
New Jersey1,464,4620.86×
Missouri1,399,9821.29×
Alabama1,235,9941.32×
Washington1,221,9350.91×
Wisconsin1,118,0611.11×
Maryland1,088,2100.94×
South Carolina1,082,1541.07×
Massachusetts1,037,0210.78×
Colorado962,7940.91×
Oklahoma922,3181.24×
Kentucky922,2691.1×
Minnesota863,4740.9×
Louisiana836,8090.97×
Nevada793,4911.22×
Oregon758,8450.99×
Arkansas642,4811.16×
Connecticut596,2430.89×
Mississippi575,1541.04×
Utah572,6840.95×
Iowa560,9521.01×
Kansas552,8041.04×
New Mexico388,1061.15×
Idaho362,3301.08×
Nebraska329,8810.98×
West Virginia329,8011.05×
New Hampshire286,1291.08×
Maine234,8610.98×
Hawaii197,2350.68×
Delaware193,5191.04×
Rhode Island176,7340.83×
Montana164,5470.88×
South Dakota146,5890.94×
North Dakota109,4800.79×
Alaska99,2190.69×
Washington, District of Columbia97,5600.48×
Wyoming92,5920.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Streaming media audience
BrandAffinityCategory
Elsword23.81×Games
Israel2.25×Travel & Leisure
Kendra Scott1.99×Fashion & Accessoires
Captain America (1990 film)2.9×Movies & TV
Cam Ward2.2×Sports
Grinch2.24×Movies & TV
Home staging2.9×Home & Garden
Goop2.84×Internet & Social Media
Jeep Wagoneer2.9×Cars & Mobility
Vocal harmony2.21×Music & Radio
Figure painting (hobby)2.66×Arts & Culture
Jesse Plemons1.63×Movies & TV
Historic site1.92×Arts & Culture
Hog Hunting1.52×Sports
Wok2.9×Food & Beverages
Google Home2.77×Technology & Electronics
Governor of Michigan2.9×Politics & Society
TeachHUB1.56×Business & Career
Stamp collecting1.59×Home & Garden
Corona (band)1.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Streaming media audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.27
ExtroversionTHRILL1.12
Social Media UsageJOY1.07
Early Adopter MentalityPOWER1.04
Risk AppetiteTHRILL1.02
Convenience OrientationPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%

See Streaming media audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Streaming media have in United States?

Streaming media has an estimated audience of 67,165,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Streaming media fans?

49.1% of Streaming media fans are female, 50.9% are male, with an average age of 37.7 years.

Which brands do Streaming media fans like most?

Streaming media fans show strongest brand affinity for Elsword (23.81×), Israel (2.25×), and Kendra Scott (1.99×) over the country average.

Where do Streaming media fans live in United States?

Streaming media fans in United States are most concentrated in California (reach 5,943,482), Texas (reach 5,686,877), and Florida (reach 4,848,524). These three regions account for the largest share of the active audience.

What other brands do Streaming media fans also like?

Beyond Streaming media itself, the audience over-indexes on Israel (2.25×), Kendra Scott (1.99×), Captain America (1990 film) (2.9×), and Cam Ward (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.