Rascasse Audience Intelligence

Streaming media Audience in United States

A data profile of the people who buy, follow and care about Streaming media in United States — modelled from more than twelve digital signal sources. Streaming media has an estimated audience of 67,165,879 people in United States.

#170among Topic in United States#13in Technology & Electronics

The average Streaming media fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, WWE Hall of Fame, Real property, with strongest over-indexing on Mobile game (1.57× the country average).

Demographically, the Streaming media audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Streaming media fan in United States is balanced, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Mobile game.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Streaming media profile in United States.

Audience size
67.2M
in United States
Gender
49.1%♀
50.9% male
Age
37.7
average years
Country rank
#216
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Streaming media fans

49.1% are female, 50.9% are male, average age 37.7.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Streaming media audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.7
Estimated audience size67,165,879
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Streaming media audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Streaming media audience comes from United States.

Worldwide audience distribution share by country for Streaming media
CountryShare
United States26.0%
Italy4.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Streaming media audience in United States is strongest.

Fig. 05

Top regions by affinity

Streaming media fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~2M1.35×
02Alabama~1M1.31×
03Missouri~1.5M1.26×
04Indiana~1.5M1.22×
05Oklahoma~900K1.20×
06Ohio~2.5M1.19×
07Nevada~800K1.19×
08Michigan~2M1.18×
09Arkansas~600K1.16×
10New Mexico~400K1.16×
11New Hampshire~300K1.13×
12West Virginia~300K1.11×
13Tennessee~1.5M1.10×
14Wisconsin~1M1.10×
15Kentucky~900K1.09×
16Idaho~400K1.09×
17Mississippi~600K1.08×
18Delaware~200K1.07×
19Pennsylvania~2.5M1.06×
20South Carolina~1M1.05×
21Florida~4.5M1.04×
22Illinois~2.5M1.04×
23Iowa~600K1.03×
24Kansas~500K1.03×
25Nebraska~300K1.01×
26Maine~200K1.01×
27South Dakota~200K1.00×
28Wyoming~100K1.00×
29North Carolina~2M0.99×
30Louisiana~900K0.98×
31Oregon~800K0.98×
32Georgia~2M0.96×
33Maryland~1M0.94×
34Utah~600K0.94×
35Montana~200K0.93×
36Texas~5.5M0.92×
37Virginia~1.5M0.91×
38Rhode Island~200K0.90×
39North Dakota~100K0.90×
40Minnesota~900K0.89×
41Connecticut~600K0.89×
42Washington~1M0.88×
43Colorado~900K0.88×
44Alaska~100K0.84×
45New Jersey~1.5M0.83×
46New York~3M0.79×
47California~5.5M0.77×
48Massachusetts~1M0.77×
49Hawaii~200K0.75×
50Washington, District of Columbia~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Streaming media, United States
0.60×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Streaming media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Streaming media audience
#·InterestCategoryAffinity×
01WWE Hall of FameSports2.90×
02Emma StoneMovies & TV2.90×
03Bill MurrayMovies & TV2.90×
04Roman ReignsSports2.90×
05WrestleManiaSports2.88×
06WWE SmackDownSports2.81×
07Apple StoreShopping2.26×
08Chuck NorrisMovies & TV1.95×
09City BankBusiness & Career1.89×
10Western UnionBusiness & Career1.88×
11Real propertyHome & Garden1.84×
12Bruce WillisMovies & TV1.71×
13New York PostNews1.60×
14Staples (Canada)Business & Career1.59×
15Mobile gameGames1.57×
16LinuxTechnology & Electronics1.57×
17Live televisionMovies & TV1.54×
18Political scienceBusiness & Career1.53×
19TicketmasterTravel & Leisure1.51×
20DeviantArtInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Streaming media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Streaming media audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.21×
Early Adopter MentalityPOWER1.16×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Streaming media audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Streaming media have in United States?

Streaming media has an estimated audience of 67,165,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Streaming media fans?

49.1% of Streaming media fans are female, 50.9% are male, with an average age of 37.7 years.

03

Which brands do Streaming media fans like most?

Streaming media fans show strongest brand affinity for Mobile game (1.57×), WWE Hall of Fame (2.9×), and Real property (1.84×) over the country average.

04

Where do Streaming media fans live in United States?

Streaming media fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~5.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Streaming media fans also like?

Beyond Streaming media itself, the audience over-indexes on WWE Hall of Fame (2.9×), Real property (1.84×), Chuck Norris (1.95×), and Staples (Canada) (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Streaming media audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Streaming media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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