Apple Store Audience in United States

Apple Store logo

Apple Store has an estimated audience of 15,728,474 people in United States. 49.7% are female, 50.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Automatic watch, Mechanical watch, Au (mobile phone company), Mi, Mobile phone accessories.

The average Apple Store fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Automatic watch, Mechanical watch, Au (mobile phone company), with strongest over-indexing on Automatic watch (19.79× the country average). Demographically, the Apple Store audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Apple Store fans

Demographic split for Apple Store audience in United States
MetricValue
Female49.7%
Male50.3%
Average age39.7
Estimated audience size15,728,474

Audience persona

The typical Apple Store fan in United States is balanced, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Automatic watch.

Top regions in United States

Top regions ranked by reach for Apple Store in United States
RegionReachAffinity
California2,656,4181.54×
Texas1,601,5291.18×
Florida1,496,7861.41×
New York1,487,8751.69×
Illinois654,2891.25×
New Jersey547,4141.37×
Pennsylvania541,1591.02×
Georgia527,9051.09×
North Carolina471,2291×
Ohio466,2650.96×
Massachusetts433,0441.4×
Virginia430,3861.12×
Arizona388,0191.21×
Michigan387,1800.94×
Washington335,7611.06×
Tennessee316,8681×
Maryland309,0161.14×
Colorado297,4691.2×
Indiana235,4800.82×
Connecticut222,9831.41×
Missouri222,3690.88×
South Carolina215,0010.91×
Nevada211,8931.39×
Alabama204,3620.93×
Louisiana196,7800.97×
Kentucky185,2060.94×
Minnesota184,8780.82×
Oregon182,6621.01×
Wisconsin181,1060.77×
Utah149,6041.06×
Oklahoma143,2910.82×
Mississippi119,4560.92×
Arkansas110,3790.85×
Hawaii104,2101.54×
Kansas103,9040.84×
Iowa82,6080.64×
New Mexico73,0630.93×
Washington, District of Columbia69,2471.46×
New Hampshire61,0620.99×
Nebraska60,2640.76×
Idaho55,9220.71×
Rhode Island45,2410.9×
Delaware44,8111.03×
West Virginia44,5430.61×
Maine44,4920.79×
Alaska29,3750.87×
Montana25,4940.58×
Vermont19,2300.7×
South Dakota17,4810.48×
North Dakota15,8820.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple Store audience
BrandAffinityCategory
Automatic watch19.79×Fashion & Accessoires
Mechanical watch17.54×Fashion & Accessoires
Au (mobile phone company)16.59×Technology & Electronics
Mi20.4×Technology & Electronics
Mobile phone accessories13.22×Technology & Electronics
Xiaomi19.88×Technology & Electronics
Mac OS24.76×Technology & Electronics
Samsung Galaxy10.71×Technology & Electronics
Ford Galaxy38.78×Cars & Mobility
Viber13.15×Internet & Social Media
Huawei14.34×Technology & Electronics
Streaming media2.26×Technology & Electronics
Macintosh6.83×Fashion & Accessoires
Apple Watch4.59×Technology & Electronics
Refurbed21.44×Technology & Electronics
HP Pavilion (computer)17.64×Technology & Electronics
Touchscreen4.5×Technology & Electronics
Eastern Time Zone2.09×Politics & Society
OLX11.8×Shopping
YouNow42.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple Store audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.08
Early Adopter MentalityPOWER1.59
Social Media UsageJOY1.27
Family OrientationCONSERVATISM1.24
ExtroversionTHRILL1.21
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Apple Store
CountryShare
United States27.2%
Japan12.2%
China5.4%

See Apple Store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Apple Store have in United States?

Apple Store has an estimated audience of 15,728,474 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple Store fans?

49.7% of Apple Store fans are female, 50.3% are male, with an average age of 39.7 years.

Which brands do Apple Store fans like most?

Apple Store fans show strongest brand affinity for Automatic watch (19.79×), Mechanical watch (17.54×), and Au (mobile phone company) (16.59×) over the country average.

Where do Apple Store fans live in United States?

Apple Store fans in United States are most concentrated in California (reach 2,656,418), Texas (reach 1,601,529), and Florida (reach 1,496,786). These three regions account for the largest share of the active audience.

What other brands do Apple Store fans also like?

Beyond Apple Store itself, the audience over-indexes on Mechanical watch (17.54×), Au (mobile phone company) (16.59×), Mi (20.4×), and Mobile phone accessories (13.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.