Mi Audience in United States

Mi has an estimated audience of 2,096,528 people in United States. 56.3% are female, 43.7% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Tuttosport, Alison Brie, Apple Store, Borussia Dortmund, Gwendoline Christie.

The average Mi fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tuttosport, Alison Brie, Apple Store, with strongest over-indexing on Tuttosport (409.92× the country average). Demographically, the Mi audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Mi fans

Demographic split for Mi audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.7
Estimated audience size2,096,528

Audience persona

The typical Mi fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Tuttosport.

Top regions in United States

Top regions ranked by reach for Mi in United States
RegionReachAffinity
California271,8521.18×
Texas216,6681.2×
Florida178,3851.26×
New York128,1271.09×
Michigan98,5811.8×
Georgia72,7801.13×
Illinois72,0981.03×
Pennsylvania70,7091×
North Carolina67,6421.07×
Ohio63,9420.99×
Virginia58,2941.14×
New Jersey57,8611.09×
Tennessee45,8851.09×
Arizona45,1371.05×
Washington41,7900.99×
Massachusetts41,4461×
Maryland37,9921.05×
Indiana36,9890.97×
Missouri35,8231.06×
South Carolina32,6721.04×
Minnesota31,9581.06×
Wisconsin31,2460.99×
Alabama30,6501.05×
Colorado29,7290.9×
Louisiana28,7461.06×
Kentucky27,2041.03×
Oklahoma22,6630.97×
Oregon22,2300.93×
Connecticut21,5021.02×
Mississippi21,1621.23×
Nevada20,6251.02×
Arkansas18,8001.09×
Utah16,9070.9×
Iowa16,3830.95×
Kansas16,1360.98×
Nebraska9,8370.94×
New Mexico9,3480.89×
West Virginia9,2810.95×
Idaho8,9070.85×
Hawaii7,7060.86×
New Hampshire6,1480.74×
Maine5,9330.79×
Rhode Island5,8210.87×
Washington, District of Columbia5,7110.91×
Montana5,4880.94×
Delaware4,7720.82×
South Dakota4,3650.9×
North Dakota3,8540.89×
Alaska3,3350.74×
Vermont2,8390.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mi audience
BrandAffinityCategory
Tuttosport409.92×Sports
Alison Brie19.88×Movies & TV
Apple Store11.23×Shopping
Borussia Dortmund20×Sports
Gwendoline Christie19.43×Movies & TV
Guy Ritchie20×Movies & TV
Betfair37.26×Games
Self-awareness5.9×Health
Mobile game4.01×Games
Kia Sportage18.06×Cars & Mobility
Matthew Gray Gubler20×Fashion & Accessoires
Katee Sackhoff19.17×Movies & TV
Ron Perlman15.75×Movies & TV
Single-lens reflex camera11.69×Technology & Electronics
Ming-Na Wen20×Movies & TV
United States national football team12.92×Sports
Primeira Liga20×Sports
Allison Janney15.79×Movies & TV
Hair Extensions4.31×Beauty & Wellness
Rose McGowan15.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mi audience
TraitClusterScore
Luxury OrientationPREMIUM1.79
LGBTQ+ IdentityOPEN1.57
Risk AppetiteTHRILL1.56
Quality AwarenessPREMIUM1.37
Price SensitivityPREMIUM1.33
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Mi
CountryShare
United States14.2%
India13.5%
Mexico6.4%

See Mi audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mi have in United States?

Mi has an estimated audience of 2,096,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Mi fans?

56.3% of Mi fans are female, 43.7% are male, with an average age of 35.7 years.

Which brands do Mi fans like most?

Mi fans show strongest brand affinity for Tuttosport (409.92×), Alison Brie (19.88×), and Apple Store (11.23×) over the country average.

Where do Mi fans live in United States?

Mi fans in United States are most concentrated in California (reach 271,852), Texas (reach 216,668), and Florida (reach 178,385). These three regions account for the largest share of the active audience.

What other brands do Mi fans also like?

Beyond Mi itself, the audience over-indexes on Alison Brie (19.88×), Apple Store (11.23×), Borussia Dortmund (20×), and Gwendoline Christie (19.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.