Rascasse Audience Intelligence

Mi Target Market in United States

A data profile of the people who buy, follow and care about Mi in United States — modelled from more than twelve digital signal sources. Mi has an estimated audience of 2,113,889 people in United States.

#1397among Brand in United States#502in Technology & Electronics

The average Mi fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tuttosport, Apple Store, Betfair, with strongest over-indexing on Tuttosport (547.27× the country average).

Demographically, the Mi audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mi fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Tuttosport.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mi profile in United States.

Audience size
2.1M
in United States
Gender
56.3%♀
43.7% male
Age
35.7
average years
Country rank
#13645
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mi

56.3% are female, 43.7% are male, average age 35.7.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Mi audience in United States
MetricValue
Female56.3%
Male43.7%
Average age35.7
Estimated audience size2,113,889
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Mi audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3917%
40-4921%
50+12%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Mi audience comes from United States.

Worldwide audience distribution share by country for Mi
CountryShare
India14.0%
United States13.8%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mi audience in United States is strongest.

Fig. 05

Top regions by affinity

Mi customers by region in United States
#RegionReachAffinity×
01Michigan~100K1.81×
02Mississippi~20K1.22×
03Texas~200K1.19×
04Florida~200K1.19×
05California~300K1.13×
06Arkansas~20K1.10×
07Georgia~70K1.09×
08Virginia~50K1.07×
09North Carolina~70K1.06×
10Alabama~30K1.06×
11Louisiana~30K1.06×
12New Jersey~60K1.05×
13Tennessee~40K1.05×
14Missouri~40K1.04×
15Arizona~40K1.03×
16Maryland~40K1.03×
17South Carolina~30K1.03×
18Kentucky~30K1.03×
19Minnesota~30K1.02×
20New York~100K1.01×
21Illinois~70K1.01×
22Connecticut~20K1.01×
23South Dakota~5K1.01×
24Indiana~40K1.00×
25Massachusetts~40K0.99×
26Wisconsin~30K0.99×
27West Virginia~10K0.99×
28Oklahoma~20K0.98×
29Kansas~20K0.98×
30Montana~6K0.98×
31Washington~40K0.97×
32Nevada~20K0.97×
33North Dakota~4K0.97×
34Ohio~60K0.96×
35Pennsylvania~70K0.95×
36Iowa~20K0.95×
37Nebraska~10K0.95×
38New Mexico~10K0.93×
39Oregon~20K0.92×
40Utah~20K0.91×
41Colorado~30K0.89×
42Rhode Island~6K0.89×
43Idaho~9K0.88×
44Washington, District of Columbia~5K0.87×
45Delaware~5K0.87×
46Hawaii~8K0.85×
47Maine~6K0.85×
48Vermont~3K0.84×
49Alaska~4K0.83×
50New Hampshire~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Mi, United States
0.82×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mi audience
#·InterestCategoryAffinity×
01TuttosportSports547.27×
02BetfairGames56.96×
03True LiesMovies & TV34.46×
04OnePlusTechnology & Electronics33.30×
05Apple StoreShopping20.40×
06Ron PerlmanMovies & TV20.00×
07Guy RitchieMovies & TV20.00×
08Katee SackhoffMovies & TV20.00×
09Miami ViceMovies & TV18.54×
10Gwendoline ChristieMovies & TV17.64×
11Ming-Na WenMovies & TV14.74×
12Anjelica HustonMovies & TV14.64×
13Alison BrieMovies & TV14.06×
14Online gamblingGames11.08×
15Single-lens reflex cameraTechnology & Electronics10.43×
16Mission: ImpossibleMovies & TV8.89×
17MicrobladingBeauty & Wellness7.56×
18DecorationHome & Garden7.26×
19CostumeFashion & Accessoires5.41×
20TattoosFashion & Accessoires2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.92×
Price SensitivityPREMIUM1.76×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mi audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
CreativityOPEN0.94×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mi's target market in United States?

Mi's target market in United States covers an estimated 2,113,889 people, concentrated in California and Texas.

02

What is the gender split and age of Mi customers?

56.3% of the Mi audience are female, 43.7% are male, with an average age of 35.7 years.

03

Which brands do Mi fans like most?

Mi fans show strongest brand affinity for Tuttosport (547.27×), Apple Store (20.4×), and Betfair (56.96×) over the country average.

04

Where do Mi fans live in United States?

Mi fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mi fans also like?

Beyond Mi itself, the audience over-indexes on Apple Store (20.4×), Betfair (56.96×), OnePlus (33.3×), and Alison Brie (14.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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