Decoration Audience in United States

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Decoration has an estimated audience of 9,378,988 people in United States. 68.9% are female, 31.1% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Burger King, Pizza Hut, Pizza, France, Paris.

The average Decoration fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burger King, Pizza Hut, Pizza, with strongest over-indexing on Burger King (3.48× the country average). Demographically, the Decoration audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Decoration fans

Demographic split for Decoration audience in United States
MetricValue
Female68.9%
Male31.1%
Average age36.0
Estimated audience size9,378,988

Audience persona

The typical Decoration fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Decoration in United States
RegionReachAffinity
California1,125,4801.09×
Texas835,0121.04×
Florida669,3031.05×
New York533,3971.02×
North Carolina322,8211.14×
Georgia306,9501.06×
Illinois305,7670.98×
Ohio289,8291×
Pennsylvania276,0620.87×
Massachusetts248,1321.34×
New Jersey238,9731×
Virginia235,5901.03×
Michigan225,4760.92×
Delaware223,8198.65×
Washington191,3621.02×
Tennessee188,9491×
South Carolina180,1941.28×
Arizona167,8390.88×
Wisconsin155,9321.11×
Maryland155,8080.97×
Indiana155,2440.91×
Colorado153,8281.04×
Alabama143,5031.1×
Missouri142,1300.94×
Louisiana128,1981.06×
Minnesota127,5480.95×
Kentucky106,5590.91×
Oregon98,9980.92×
Oklahoma95,3260.92×
Mississippi90,3241.17×
Nevada87,1960.96×
Connecticut84,8850.9×
Utah77,6470.92×
Arkansas73,2670.95×
Iowa70,5940.91×
Kansas64,0480.87×
Idaho38,1520.81×
New Mexico37,7690.8×
Nebraska37,1390.79×
Hawaii32,5550.81×
West Virginia31,5200.72×
Washington, District of Columbia27,6720.98×
New Hampshire27,2100.74×
Maine25,9590.77×
Rhode Island20,1920.68×
Montana18,9460.73×
Vermont17,5521.07×
South Dakota14,6160.67×
North Dakota14,0040.73×
Alaska12,8730.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Decoration audience
BrandAffinityCategory
Burger King3.48×Food & Beverages
Pizza Hut3.37×Food & Beverages
Pizza3.42×Food & Beverages
France5.36×Travel & Leisure
Paris5.37×Travel & Leisure
Acoustic guitar3.88×Music & Radio
Beauty1.64×Beauty & Wellness
KFC3.56×Food & Beverages
1080i2.93×Technology & Electronics
Electric guitar3.2×Music & Radio
Pokémon3.5×Games
Combat sport3.39×Sports
Blindspot10.57×Movies & TV
Moda Feminina5.66×Fashion & Accessoires
Unique Gifts4.81×Shopping
Home Interior Design3.81×Home & Garden
Digital camera4.61×Technology & Electronics
Handmade4.42×Home & Garden
Freestyle swimming5.84×Sports
French fries3.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Decoration audience
TraitClusterScore
Design AffinityPREMIUM4.49
Luxury OrientationPREMIUM2.38
Quality AwarenessPREMIUM2.2
DIY MentalityTHRILL1.92
LGBTQ+ IdentityOPEN1.79
TravellingTHRILL1.77

Worldwide distribution

Worldwide audience distribution share by country for Decoration
CountryShare
United States10.9%
Japan7.6%
Germany7.0%

See Decoration audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Decoration have in United States?

Decoration has an estimated audience of 9,378,988 people in United States, concentrated in California and Texas.

What is the gender split and age of Decoration fans?

68.9% of Decoration fans are female, 31.1% are male, with an average age of 36.0 years.

Which brands do Decoration fans like most?

Decoration fans show strongest brand affinity for Burger King (3.48×), Pizza Hut (3.37×), and Pizza (3.42×) over the country average.

Where do Decoration fans live in United States?

Decoration fans in United States are most concentrated in California (reach 1,125,480), Texas (reach 835,012), and Florida (reach 669,303). These three regions account for the largest share of the active audience.

What other brands do Decoration fans also like?

Beyond Decoration itself, the audience over-indexes on Pizza Hut (3.37×), Pizza (3.42×), France (5.36×), and Paris (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.