Rascasse Audience Intelligence

Decoration Audience in United States

A data profile of the people who buy, follow and care about Decoration in United States — modelled from more than twelve digital signal sources. Decoration has an estimated audience of 9,378,988 people in United States.

#2408among Topic in United States#277in Home & Garden

The average Decoration fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burger King, Pizza Hut, Domino's Pizza, with strongest over-indexing on Burger King (3.48× the country average).

Demographically, the Decoration audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Decoration fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Burger King.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decoration profile in United States.

Audience size
9.4M
in United States
Gender
68.9%♀
31.1% male
Age
36.0
average years
Country rank
#3814
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decoration fans

68.9% are female, 31.1% are male, average age 36.0.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Decoration audience in United States
MetricValue
Female68.9%
Male31.1%
Average age36.0
Estimated audience size9,378,988
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Decoration audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Decoration audience comes from United States.

Worldwide audience distribution share by country for Decoration
CountryShare
United States10.9%
Japan7.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decoration audience in United States is strongest.

Fig. 05

Top regions by affinity

Decoration fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~200K8.17×
02South Carolina~200K1.21×
03Wisconsin~200K1.11×
04Alabama~100K1.09×
05North Carolina~300K1.08×
06Mississippi~80K1.08×
07Vermont~20K1.07×
08Louisiana~100K1.05×
09Texas~800K1.01×
10Georgia~300K1.01×
11California~1M1.00×
12Colorado~100K1.00×
13Ohio~300K0.99×
14Virginia~200K0.99×
15Missouri~100K0.99×
16Kentucky~100K0.99×
17Tennessee~200K0.98×
18Nevada~90K0.98×
19Arkansas~80K0.98×
20Kansas~70K0.98×
21Florida~600K0.97×
22New Jersey~200K0.97×
23Washington~200K0.96×
24Utah~80K0.96×
25Indiana~200K0.95×
26Oklahoma~100K0.95×
27Washington, District of Columbia~30K0.95×
28Maryland~200K0.94×
29Idaho~40K0.93×
30Illinois~300K0.92×
31Minnesota~100K0.92×
32New Mexico~40K0.92×
33Montana~20K0.92×
34South Dakota~20K0.92×
35New York~500K0.91×
36Michigan~200K0.91×
37Massachusetts~200K0.91×
38Connecticut~90K0.91×
39Iowa~70K0.91×
40Hawaii~40K0.91×
41Pennsylvania~300K0.90×
42Oregon~100K0.90×
43Alaska~20K0.90×
44North Dakota~20K0.90×
45Nebraska~40K0.89×
46Maine~30K0.87×
47West Virginia~40K0.86×
48New Hampshire~30K0.86×
49Arizona~200K0.85×
50Rhode Island~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Decoration, United States
0.85×1.00×8.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decoration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decoration audience
#·InterestCategoryAffinity×
01Polo Ralph LaurenFashion & Accessoires5.90×
02Moda FemininaFashion & Accessoires5.66×
03ParisTravel & Leisure5.37×
04FranceTravel & Leisure5.36×
05Unique GiftsShopping4.81×
06Digital cameraTechnology & Electronics4.61×
07Acoustic guitarMusic & Radio3.88×
08Home Interior DesignHome & Garden3.81×
09Domino's PizzaFood & Beverages3.63×
10KFCFood & Beverages3.56×
11PokémonGames3.50×
12Burger KingFood & Beverages3.48×
13PizzaFood & Beverages3.42×
14Combat sportSports3.39×
15Pizza HutFood & Beverages3.37×
16Electric guitarMusic & Radio3.20×
17H.O.M.E.Home & Garden3.15×
181080iTechnology & Electronics2.93×
19McDonald'sFood & Beverages2.14×
20BeautyBeauty & Wellness1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decoration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decoration audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.68×
Quality AwarenessPREMIUM2.17×
Design AffinityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decoration audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.68×
Community OrientationOPEN0.92×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decoration have in United States?

Decoration has an estimated audience of 9,378,988 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Decoration fans?

68.9% of Decoration fans are female, 31.1% are male, with an average age of 36.0 years.

03

Which brands do Decoration fans like most?

Decoration fans show strongest brand affinity for Burger King (3.48×), Pizza Hut (3.37×), and Domino's Pizza (3.63×) over the country average.

04

Where do Decoration fans live in United States?

Decoration fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Decoration fans also like?

Beyond Decoration itself, the audience over-indexes on Pizza Hut (3.37×), Domino's Pizza (3.63×), Pizza (3.42×), and France (5.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Decoration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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