Rascasse Audience Intelligence

Decoration Audience in Spain

A data profile of the people who buy, follow and care about Decoration in Spain — modelled from more than twelve digital signal sources. Decoration has an estimated audience of 4,665,310 people in Spain.

#479among Topic in Spain#39in Home & Garden

The average Decoration fan in Spain is 42.5 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decoration profile in Spain.

Audience size
4.7M
in Spain
Gender
69.9%♀
30.1% male
Age
42.5
average years
Country rank
#710
Topic in Spain
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decoration fans

69.9% are female, 30.1% are male, average age 42.5.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Decoration audience in Spain
MetricValue
Female69.9%
Male30.1%
Average age42.5
Estimated audience size4,665,310
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Decoration audience in Spain
Age bracketShare%
16-1911%
20-2918%
30-3920%
40-4927%
50+24%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Decoration audience comes from Spain.

Worldwide audience distribution share by country for Decoration
CountryShare
United States10.9%
Japan7.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decoration audience in Spain is strongest.

Fig. 05

Top regions by affinity

Decoration fans by region: top regions in Spain
#RegionReachAffinity×
01Balearic Islands~200K1.51×
02Catalonia~1M1.26×
03La Rioja~30K1.13×
04Comunidad Valenciana~600K1.06×
05Canary Islands~200K1.06×
06Cantabria~60K1.02×
07Navarre~60K1.00×
08Extremadura~100K0.98×
09Region of Murcia~200K0.97×
10Principality of Asturias~100K0.96×
11Aragon~100K0.95×
12Andalusia~900K0.93×
13Castilla-La Mancha~200K0.93×
14Castile and León~200K0.92×
15Community of Madrid~700K0.91×
16Basque Autonomous Country~200K0.91×
17Galicia~200K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Spain

See Decoration audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Decoration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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