Unique Gifts Audience in United States

Unique Gifts logo

Unique Gifts has an estimated audience of 13,511,728 people in United States. 72.6% are female, 27.4% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Fairy godmother, Vocal harmony, Dog breed, Governor of Michigan.

The average Unique Gifts fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Fairy godmother, Vocal harmony, with strongest over-indexing on Historic site (12.54× the country average). Demographically, the Unique Gifts audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Unique Gifts fans

Demographic split for Unique Gifts audience in United States
MetricValue
Female72.6%
Male27.4%
Average age35.7
Estimated audience size13,511,728

Audience persona

The typical Unique Gifts fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Unique Gifts in United States
RegionReachAffinity
California1,079,1270.73×
Texas915,0350.79×
Florida804,9610.88×
New York734,3040.97×
Pennsylvania563,1071.24×
Ohio449,1011.08×
Illinois433,5110.96×
North Carolina420,3801.03×
Virginia381,6881.16×
Michigan373,1691.06×
Georgia356,3650.86×
New Jersey309,1030.9×
Massachusetts306,9201.15×
Tennessee284,8491.05×
Colorado281,4801.32×
Indiana267,2271.08×
Washington261,8080.97×
Arizona245,2690.89×
Missouri235,4661.08×
Wisconsin229,7791.13×
Maryland220,0610.95×
Minnesota218,2191.13×
South Carolina209,0731.03×
Alabama181,1100.96×
Kentucky172,3731.02×
Connecticut155,8501.15×
Oregon149,7980.97×
Oklahoma143,2130.95×
Louisiana130,7320.75×
Utah121,7291.01×
Arkansas113,7851.02×
Iowa107,2700.96×
Kansas104,6720.98×
Nevada100,5250.77×
New Hampshire82,0441.54×
West Virginia78,2361.24×
Mississippi74,6660.67×
Idaho66,5540.98×
Nebraska63,8890.94×
Maine59,9471.24×
New Mexico58,6080.86×
Rhode Island43,3841.01×
Montana38,3611.02×
Delaware35,8110.96×
Washington, District of Columbia35,3700.87×
Hawaii33,8800.58×
Vermont31,5391.33×
South Dakota28,9060.93×
Alaska25,5510.88×
North Dakota24,5780.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unique Gifts audience
BrandAffinityCategory
Historic site12.54×Arts & Culture
Fairy godmother20.49×Literature
Vocal harmony8.09×Music & Radio
Dog breed1.98×Pets & Animals
Governor of Michigan11.98×Politics & Society
Goop8.36×Internet & Social Media
Mathcore10.72×Music & Radio
headspace11.53×Health
Staycation3.84×Home & Garden
Home equity2.24×Home & Garden
Nebraska Cornhuskers football4.04×Sports
Hardik Pandya16.43×Sports
Jesse Plemons3.69×Movies & TV
Hipster9.22×Politics & Society
Cherish (group)10.32×Music & Radio
Guitarist (magazine)10.17×Music & Radio
Hamden, Connecticut15.43×Travel & Leisure
Home staging4.08×Home & Garden
Grace Slick6.79×Music & Radio
Kikar HaShabbat12.7×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unique Gifts audience
TraitClusterScore
Design AffinityPREMIUM2.44
Luxury OrientationPREMIUM2.33
LGBTQ+ IdentityOPEN1.91
Pet OwnershipJOY1.79
Quality AwarenessPREMIUM1.75
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Unique Gifts
CountryShare
United States23.1%
Japan12.4%
Germany7.9%

See Unique Gifts audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Unique Gifts have in United States?

Unique Gifts has an estimated audience of 13,511,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Unique Gifts fans?

72.6% of Unique Gifts fans are female, 27.4% are male, with an average age of 35.7 years.

Which brands do Unique Gifts fans like most?

Unique Gifts fans show strongest brand affinity for Historic site (12.54×), Fairy godmother (20.49×), and Vocal harmony (8.09×) over the country average.

Where do Unique Gifts fans live in United States?

Unique Gifts fans in United States are most concentrated in California (reach 1,079,127), Texas (reach 915,035), and Florida (reach 804,961). These three regions account for the largest share of the active audience.

What other brands do Unique Gifts fans also like?

Beyond Unique Gifts itself, the audience over-indexes on Fairy godmother (20.49×), Vocal harmony (8.09×), Dog breed (1.98×), and Governor of Michigan (11.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unique Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.