Rascasse Audience Intelligence

Unique Gifts Audience in United States

A data profile of the people who buy, follow and care about Unique Gifts in United States — modelled from more than twelve digital signal sources. Unique Gifts has an estimated audience of 13,511,728 people in United States.

#1755among Topic in United States#85in Shopping

The average Unique Gifts fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Personalised Gifts, Christmas Gift, Handmade Gifts, with strongest over-indexing on Personalised Gifts (30.91× the country average).

Demographically, the Unique Gifts audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unique Gifts fan in United States is more female, around 35.7 years old, with strong Individualism tendencies and a notable affinity for Personalised Gifts.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unique Gifts profile in United States.

Audience size
13.5M
in United States
Gender
72.6%♀
27.4% male
Age
35.7
average years
Country rank
#2618
Topic in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unique Gifts fans

72.6% are female, 27.4% are male, average age 35.7.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Unique Gifts audience in United States
MetricValue
Female72.6%
Male27.4%
Average age35.7
Estimated audience size13,511,728
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Unique Gifts audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Unique Gifts audience comes from United States.

Worldwide audience distribution share by country for Unique Gifts
CountryShare
United States23.1%
Japan12.4%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unique Gifts audience in United States is strongest.

Fig. 05

Top regions by affinity

Unique Gifts fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~80K1.52×
02Vermont~30K1.47×
03Maine~70K1.43×
04Massachusetts~300K1.28×
05Colorado~300K1.24×
06Pennsylvania~500K1.18×
07Connecticut~200K1.18×
08Virginia~400K1.14×
09Wisconsin~200K1.14×
10West Virginia~70K1.12×
11Rhode Island~50K1.11×
12Minnesota~200K1.09×
13Montana~40K1.09×
14Ohio~400K1.07×
15New York~800K1.03×
16Indiana~300K1.03×
17Oregon~200K1.03×
18Alaska~30K1.03×
19Michigan~400K1.01×
20Idaho~70K1.01×
21North Carolina~400K1.00×
22Washington~300K1.00×
23Missouri~200K1.00×
24Delaware~40K1.00×
25Maryland~200K0.99×
26Kentucky~200K0.98×
27Iowa~100K0.98×
28Washington, District of Columbia~40K0.98×
29Nebraska~70K0.97×
30South Dakota~30K0.97×
31North Dakota~30K0.97×
32Illinois~400K0.96×
33New Jersey~300K0.96×
34South Carolina~200K0.96×
35Utah~100K0.96×
36Tennessee~300K0.95×
37Kansas~100K0.95×
38Arkansas~100K0.92×
39Alabama~200K0.89×
40Oklahoma~100K0.87×
41New Mexico~60K0.87×
42Arizona~200K0.83×
43Florida~700K0.79×
44Georgia~300K0.79×
45Mississippi~80K0.74×
46Louisiana~100K0.73×
47Nevada~90K0.72×
48Texas~800K0.71×
49Hawaii~40K0.71×
50California~1M0.70×
Fig. 06

Affinity by region

Affinity by region — Unique Gifts, United States
0.70×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unique Gifts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unique Gifts audience
#·InterestCategoryAffinity×
01Personalised GiftsHome & Garden30.91×
02Handmade GiftsKids & Family17.83×
03Christmas GiftKids & Family16.67×
04HandmadeHome & Garden7.61×
05Gypsy styleFashion & Accessoires6.95×
06Handmade jewelryFashion & Accessoires6.05×
07Sustainable productsPolitics & Society5.85×
08Bohemian styleFashion & Accessoires5.61×
09DecorationHome & Garden5.40×
10Expensive TasteBusiness & Career5.26×
11PandoraFashion & Accessoires5.18×
12AritziaFashion & Accessoires4.96×
13Bath and BodyworksShopping4.51×
14Boho-chicFashion & Accessoires4.25×
15Catherine O'HaraMovies & TV3.97×
16BeetlejuiceMovies & TV3.15×
17Spirit HalloweenKids & Family3.07×
18Hair ExtensionsBeauty & Wellness3.02×
19Self careHealth2.34×
20Luxury goodsFashion & Accessoires1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unique Gifts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unique Gifts audience · What stands out
TraitClusterDeviationScore
IndividualismJOY8.90×
Design AffinityPREMIUM2.63×
Luxury OrientationPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unique Gifts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.42×
PatriotismCONSERVATISM0.66×
Social Media UsageJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unique Gifts have in United States?

Unique Gifts has an estimated audience of 13,511,728 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unique Gifts fans?

72.6% of Unique Gifts fans are female, 27.4% are male, with an average age of 35.7 years.

03

Which brands do Unique Gifts fans like most?

Unique Gifts fans show strongest brand affinity for Personalised Gifts (30.91×), Christmas Gift (16.67×), and Handmade Gifts (17.83×) over the country average.

04

Where do Unique Gifts fans live in United States?

Unique Gifts fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Unique Gifts fans also like?

Beyond Unique Gifts itself, the audience over-indexes on Christmas Gift (16.67×), Handmade Gifts (17.83×), Handmade (7.61×), and Handmade jewelry (6.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Unique Gifts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unique Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →