Unique Gifts Audience in United States

Unique Gifts has an estimated audience of 13,511,728 people in United States. 72.6% are female, 27.4% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Autism Awareness, Diabetes mellitus awareness, Kendra Scott.

The average Unique Gifts fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Autism Awareness, with strongest over-indexing on Indeed.com (9.18× the country average). Demographically, the Unique Gifts audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Unique Gifts fans

Demographic split for Unique Gifts audience in United States
MetricValue
Female72.6%
Male27.4%
Average age35.7
Estimated audience size13,511,728

Audience persona

The typical Unique Gifts fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Unique Gifts in United States
RegionReachAffinity
California1,079,1270.73×
Texas915,0350.79×
Florida804,9610.88×
New York734,3040.97×
Pennsylvania563,1071.24×
Ohio449,1011.08×
Illinois433,5110.96×
North Carolina420,3801.03×
Virginia381,6881.16×
Michigan373,1691.06×
Georgia356,3650.86×
New Jersey309,1030.9×
Massachusetts306,9201.15×
Tennessee284,8491.05×
Colorado281,4801.32×
Indiana267,2271.08×
Washington261,8080.97×
Arizona245,2690.89×
Missouri235,4661.08×
Wisconsin229,7791.13×
Maryland220,0610.95×
Minnesota218,2191.13×
South Carolina209,0731.03×
Alabama181,1100.96×
Kentucky172,3731.02×
Connecticut155,8501.15×
Oregon149,7980.97×
Oklahoma143,2130.95×
Louisiana130,7320.75×
Utah121,7291.01×
Arkansas113,7851.02×
Iowa107,2700.96×
Kansas104,6720.98×
Nevada100,5250.77×
New Hampshire82,0441.54×
West Virginia78,2361.24×
Mississippi74,6660.67×
Idaho66,5540.98×
Nebraska63,8890.94×
Maine59,9471.24×
New Mexico58,6080.86×
Rhode Island43,3841.01×
Montana38,3611.02×
Delaware35,8110.96×
Washington, District of Columbia35,3700.87×
Hawaii33,8800.58×
Vermont31,5391.33×
South Dakota28,9060.93×
Alaska25,5510.88×
North Dakota24,5780.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unique Gifts audience
BrandAffinityCategory
Indeed.com9.18×Business & Career
Google Maps8.21×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kendra Scott16.59×Fashion & Accessoires
Google News9.16×News
Microblogging12.67×Technology & Electronics
Apple Store11.06×Shopping
Capital One5.5×Business & Career
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car8.09×Cars & Mobility
ICloud12.32×Technology & Electronics
DuckDuckGo11.61×Internet & Social Media
Khan Academy10.3×Business & Career
Chandelier20.49×Home & Garden
Aesop22.83×Beauty & Wellness
Zac Efron10.5×Movies & TV
Income tax13.19×Business & Career
Alexandra Daddario10.83×Movies & TV
Handmade Gifts18.71×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unique Gifts audience
TraitClusterScore
Design AffinityPREMIUM2.44
Luxury OrientationPREMIUM2.33
LGBTQ+ IdentityOPEN1.91
Pet OwnershipJOY1.79
Quality AwarenessPREMIUM1.75
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Unique Gifts
CountryShare
United States23.1%
Japan12.4%
Germany7.9%

See Unique Gifts audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Unique Gifts have in United States?

Unique Gifts has an estimated audience of 13,511,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Unique Gifts fans?

72.6% of Unique Gifts fans are female, 27.4% are male, with an average age of 35.7 years.

Which brands do Unique Gifts fans like most?

Unique Gifts fans show strongest brand affinity for Indeed.com (9.18×), Google Maps (8.21×), and Autism Awareness (19.03×) over the country average.

Where do Unique Gifts fans live in United States?

Unique Gifts fans in United States are most concentrated in California (reach 1,079,127), Texas (reach 915,035), and Florida (reach 804,961). These three regions account for the largest share of the active audience.

What other brands do Unique Gifts fans also like?

Beyond Unique Gifts itself, the audience over-indexes on Google Maps (8.21×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kendra Scott (16.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unique Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.