Rascasse Audience Intelligence

Unique Gifts Audience in India

A data profile of the people who buy, follow and care about Unique Gifts in India — modelled from more than twelve digital signal sources. Unique Gifts has an estimated audience of 3,153,158 people in India.

The average Unique Gifts fan in India is 27.8 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.

Top brand affinities include Willy Wonka, Tropical Cheese, with strongest over-indexing on Willy Wonka (2.01× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 29 regions tracked by Rascasse.

The typical Unique Gifts fan in India is more male, around 27.8 years old, with a notable affinity for Willy Wonka.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Unique Gifts profile in India.

Audience size
3.2M
in India
Gender
40.8%
59.2% male
Age
27.8
average years
Country rank
#1954
Topic in India
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unique Gifts fans

40.8% are female, 59.2% are male, average age 27.8.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Unique Gifts audience in India
MetricValue
Female40.8%
Male59.2%
Average age27.8
Estimated audience size3,153,158
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Unique Gifts audience in India
Age bracketShare%
16-1947%
20-2932%
30-3912%
40-495%
50+4%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Unique Gifts audience comes from India.

Worldwide audience distribution share by country for Unique Gifts
CountryShare
United States23.1%
Japan12.4%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unique Gifts audience in India is strongest.

Fig. 05

Top regions by affinity

Unique Gifts fans by region: top regions in India
#RegionReachAffinity×
01Tamil Nadu~200K2.04×
02Karnataka~100K1.38×
03Haryana~50K1.17×
04Sikkim~2K1.14×
05Maharashtra~200K1.13×
06Arunachal Pradesh~2K1.04×
07Himachal Pradesh~10K1.02×
08Nagaland~2K1.02×
09Mizoram~2K1.02×
10Telangana~50K1.01×
11Uttar Pradesh~100K0.98×
12Andhra Pradesh~40K0.98×
13Manipur~4K0.98×
14Meghalaya~3K0.98×
15Punjab (region)~40K0.97×
16Goa~3K0.97×
17Rajasthan~70K0.96×
18Uttarakhand~10K0.96×
19Gujarat~80K0.95×
20Chhattisgarh~20K0.94×
21Tripura~4K0.94×
22Madhya Pradesh~60K0.93×
23West Bengal~90K0.89×
24Jharkhand~20K0.88×
25Jammu and Kashmir~10K0.87×
26Odisha~30K0.86×
27Assam~30K0.81×
28Bihar~50K0.80×
29Kerala~30K0.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unique Gifts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unique Gifts audience
#·InterestCategoryAffinity×
01Willy WonkaLiterature2.01×
02Tropical CheeseFood & Beverages1.86×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Unique Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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