A data profile of the people who buy, follow and care about Unique Gifts in India — modelled from more than twelve digital signal sources. Unique Gifts has an estimated audience of 3,153,158 people in India.
The average Unique Gifts fan in India is 27.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.
Top brand affinities include Willy Wonka, Tropical Cheese, with strongest over-indexing on Willy Wonka (2.01× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 29 regions tracked by Rascasse.
The typical Unique Gifts fan in India is more male, around 27.8 years old, with a notable affinity for Willy Wonka.
The key figures that characterise the Unique Gifts profile in India.
40.8% are female, 59.2% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 27.8 |
| Estimated audience size | 3,153,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 32% | |
| 30-39 | 12% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide Unique Gifts audience comes from India.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 12.4% |
| Germany | 7.9% |
Where the Unique Gifts audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 2.04× | |
| 02 | Karnataka | ~100K | 1.38× | |
| 03 | Haryana | ~50K | 1.17× | |
| 04 | Sikkim | ~2K | 1.14× | |
| 05 | Maharashtra | ~200K | 1.13× | |
| 06 | Arunachal Pradesh | ~2K | 1.04× | |
| 07 | Himachal Pradesh | ~10K | 1.02× | |
| 08 | Nagaland | ~2K | 1.02× | |
| 09 | Mizoram | ~2K | 1.02× | |
| 10 | Telangana | ~50K | 1.01× | |
| 11 | Uttar Pradesh | ~100K | 0.98× | |
| 12 | Andhra Pradesh | ~40K | 0.98× | |
| 13 | Manipur | ~4K | 0.98× | |
| 14 | Meghalaya | ~3K | 0.98× | |
| 15 | Punjab (region) | ~40K | 0.97× | |
| 16 | Goa | ~3K | 0.97× | |
| 17 | Rajasthan | ~70K | 0.96× | |
| 18 | Uttarakhand | ~10K | 0.96× | |
| 19 | Gujarat | ~80K | 0.95× | |
| 20 | Chhattisgarh | ~20K | 0.94× | |
| 21 | Tripura | ~4K | 0.94× | |
| 22 | Madhya Pradesh | ~60K | 0.93× | |
| 23 | West Bengal | ~90K | 0.89× | |
| 24 | Jharkhand | ~20K | 0.88× | |
| 25 | Jammu and Kashmir | ~10K | 0.87× | |
| 26 | Odisha | ~30K | 0.86× | |
| 27 | Assam | ~30K | 0.81× | |
| 28 | Bihar | ~50K | 0.80× | |
| 29 | Kerala | ~30K | 0.66× |
The strongest cross-interests of the Unique Gifts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Willy Wonka | Literature | 2.01× | ||
| 02 | Tropical Cheese | Food & Beverages | 1.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Unique Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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