Rascasse Audience Intelligence

Shopping audiences in India

The strongest Shopping audiences in India, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in India 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in India, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in India — full ranking

  1. Shopping44.9M
  2. Online shopping41.7M
  3. Shopping and fashion39.2M
  4. Flipkart25.1M
  5. Coupons13.4M
  6. Sales promotion11.6M
  7. Shopping malls10.7M
  8. Subscription business model10.2M
  9. Gift10.2M
  10. Price10.2M
  11. Sari-sari store10M
  12. Myntra.com9.6M
  13. Discount stores9.2M
  14. Snapdeal9M
  15. Discounts and allowances8.7M
  16. Amazon.com8.5M
  17. H&M7.9M
  18. Luxury Lifestyle7.1M
  19. Supermarket6.5M
  20. Payment system6.1M
  21. Deal of the day5.7M
  22. FirstCry.com5.3M
  23. Purchase discount4.9M
  24. OLX4.9M
  25. Drop shipping4.9M
  26. Panvel4.8M
  27. First-time buyer4.8M
  28. Shoppers Stop4.6M
  29. Metro (department store)4.2M
  30. Home shopping4.1M
  31. Buy one, get one free4M
  32. Hypermarket3.9M
  33. Online grocer3.7M
  34. Cashback reward program3.6M
  35. The Souled Store3.6M
  36. Unique Gifts3.2M
  37. Big-box store3.1M
  38. Zara3M
  39. Quikr3M
  40. Sephora3M
  41. Reliance Retail3M
  42. Chain store2.9M
  43. EBay2.9M
  44. Discounting2.8M
  45. Reseller2.7M
  46. Black Friday (shopping)2.7M
  47. Reliance Fresh2.6M
  48. Global Desi2.6M
  49. Cadbury2.5M
  50. Department store2.5M
Section 02

Other categories in India