A data profile of the people who buy, follow and care about The Souled Store in India — modelled from more than twelve digital signal sources. The Souled Store has an estimated audience of 3,582,190 people in India.
The Souled Store has an estimated audience of 3,582,190 people in India. 19.0% are female, 81.0% are male, average age 32.7. Top brand affinities: Superman, Harry Potter, True Detective, Drop shipping, Emma Watson.
Top brand affinities include Superman, Harry Potter, True Detective, with strongest over-indexing on Superman (3.04× the country average).
Demographically, the The Souled Store audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical The Souled Store fan in India is more male, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the The Souled Store profile in India.
19.0% are female, 81.0% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 32.7 |
| Estimated audience size | 3,582,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 14% | |
| 30-39 | 5% | |
| 40-49 | 36% | |
| 50+ | 1% |
of the worldwide The Souled Store audience comes from India.
| Country | Share |
|---|---|
| India | 91.2% |
| Canada | 3.3% |
| United Arab Emirates | 2.3% |
The strongest cross-interests of the The Souled Store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Watson | Movies & TV | 5.68× | ||
| 02 | Diet Coke | Food & Beverages | 4.88× | ||
| 03 | Vikings (TV series) | Movies & TV | 4.37× | ||
| 04 | Better Call Saul | Movies & TV | 4.25× | ||
| 05 | Jim Carrey | Movies & TV | 4.25× | ||
| 06 | Drop shipping | Shopping | 3.98× | ||
| 07 | True Detective | Movies & TV | 3.87× | ||
| 08 | Superman | Movies & TV | 3.04× | ||
| 09 | Batman | Movies & TV | 2.74× | ||
| 10 | Family car | Cars & Mobility | 2.54× | ||
| 11 | Omegle | Internet & Social Media | 2.50× | ||
| 12 | International education | Business & Career | 2.32× | ||
| 13 | Outerwear | Fashion & Accessoires | 2.25× | ||
| 14 | Harry Potter | Movies & TV | 2.23× | ||
| 15 | Puma | Fashion & Accessoires | 2.22× | ||
| 16 | High-net-worth individual | Business & Career | 2.18× | ||
| 17 | Casino games | Games | 1.89× | ||
| 18 | Anthropology | Business & Career | 1.78× | ||
| 19 | Business class | Travel & Leisure | 1.76× | ||
| 20 | Stranger Things | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.61× | |
| Early Adopter Mentality | POWER | 1.52× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Creativity | OPEN | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The Souled Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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