A data profile of the people who buy, follow and care about Puma in India — modelled from more than twelve digital signal sources. Puma has an estimated audience of 4,366,815 people in India.
The average Puma fan in India is 30.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include FIFA World Cup 2026, Skechers, Shoes, with strongest over-indexing on FIFA World Cup 2026 (1.51× the country average).
Demographically, the Puma audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Puma fan in India is more male, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Puma profile in India.
20.2% are female, 79.8% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 30.8 |
| Estimated audience size | 4,366,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Puma audience comes from India.
| Country | Share |
|---|---|
| United States | 12.5% |
| Mexico | 8.3% |
| Brazil | 7.0% |
Where the Puma audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~3K | 1.53× | |
| 02 | Karnataka | ~200K | 1.50× | |
| 03 | Meghalaya | ~7K | 1.43× | |
| 04 | Haryana | ~80K | 1.41× | |
| 05 | Uttarakhand | ~30K | 1.26× | |
| 06 | Gujarat | ~200K | 1.23× | |
| 07 | Maharashtra | ~300K | 1.21× | |
| 08 | Goa | ~6K | 1.21× | |
| 09 | Rajasthan | ~100K | 1.16× | |
| 10 | Nagaland | ~3K | 1.12× | |
| 11 | Punjab (region) | ~60K | 1.11× | |
| 12 | Mizoram | ~3K | 1.02× | |
| 13 | Himachal Pradesh | ~20K | 1.00× | |
| 14 | Telangana | ~60K | 0.93× | |
| 15 | Jammu and Kashmir | ~20K | 0.93× | |
| 16 | Uttar Pradesh | ~200K | 0.91× | |
| 17 | Assam | ~40K | 0.90× | |
| 18 | Manipur | ~5K | 0.89× | |
| 19 | Arunachal Pradesh | ~2K | 0.87× | |
| 20 | Madhya Pradesh | ~70K | 0.82× | |
| 21 | Tamil Nadu | ~80K | 0.81× | |
| 22 | Jharkhand | ~30K | 0.81× | |
| 23 | Chhattisgarh | ~20K | 0.81× | |
| 24 | Odisha | ~40K | 0.75× | |
| 25 | Kerala | ~50K | 0.69× | |
| 26 | Andhra Pradesh | ~40K | 0.69× | |
| 27 | West Bengal | ~90K | 0.68× | |
| 28 | Tripura | ~4K | 0.68× | |
| 29 | Bihar | ~50K | 0.63× |
The strongest cross-interests of the Puma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Jordan | Fashion & Accessoires | 7.71× | ||
| 02 | Fila (company) | Fashion & Accessoires | 7.57× | ||
| 03 | Under Armour | Fashion & Accessoires | 6.12× | ||
| 04 | New Balance | Fashion & Accessoires | 5.79× | ||
| 05 | ASICS | Fashion & Accessoires | 5.59× | ||
| 06 | Diet Coke | Food & Beverages | 5.49× | ||
| 07 | Skechers | Fashion & Accessoires | 5.34× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 4.97× | ||
| 09 | Crocs | Fashion & Accessoires | 3.87× | ||
| 10 | Slim-fit pants | Fashion & Accessoires | 3.57× | ||
| 11 | Nike | Fashion & Accessoires | 3.45× | ||
| 12 | Adidas | Fashion & Accessoires | 3.31× | ||
| 13 | Polo shirt | Fashion & Accessoires | 3.28× | ||
| 14 | Sportswear (activewear) | Fashion & Accessoires | 3.26× | ||
| 15 | Outerwear | Fashion & Accessoires | 3.09× | ||
| 16 | Scorpions (band) | Music & Radio | 2.76× | ||
| 17 | Party dress | Fashion & Accessoires | 2.10× | ||
| 18 | Shoes | Fashion & Accessoires | 2.02× | ||
| 19 | Investment banking | Business & Career | 1.81× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.68× | |
| Price Sensitivity | PREMIUM | 1.56× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
Puma's target market in India covers an estimated 4,366,815 people, concentrated in Maharashtra and Uttar Pradesh.
20.2% of the Puma audience are female, 79.8% are male, with an average age of 30.8 years.
Puma fans show strongest brand affinity for FIFA World Cup 2026 (1.51×), Skechers (5.34×), and Shoes (2.02×) over the country average.
Puma fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Puma itself, the audience over-indexes on Skechers (5.34×), Shoes (2.02×), ASICS (5.59×), and Crocs (3.87×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Puma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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