A data profile of the people who buy, follow and care about Puma in Argentina — modelled from more than twelve digital signal sources. Puma has an estimated audience of 3,034,660 people in Argentina.
Puma has an estimated audience of 3,034,660 people in Argentina. 55.6% are female, 44.4% are male, average age 34.5. Top brand affinities: Adidas, Nike, Dexter (TV series), Rosario Central, New Balance.
Top brand affinities include Adidas, Nike, Dexter (TV series), with strongest over-indexing on Adidas (1.96× the country average).
Demographically, the Puma audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
The typical Puma fan in Argentina is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Adidas.
The key figures that characterise the Puma profile in Argentina.
55.6% are female, 44.4% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 34.5 |
| Estimated audience size | 3,034,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Puma audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 12.5% |
| Mexico | 8.3% |
| Brazil | 7.0% |
The strongest cross-interests of the Puma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fila (company) | Fashion & Accessoires | 3.53× | ||
| 02 | Under Armour | Fashion & Accessoires | 2.70× | ||
| 03 | Aston Villa F.C. | Sports | 2.64× | ||
| 04 | New Balance | Fashion & Accessoires | 2.50× | ||
| 05 | Converse | Fashion & Accessoires | 2.42× | ||
| 06 | Reebok | Fashion & Accessoires | 2.30× | ||
| 07 | Nike | Fashion & Accessoires | 2.26× | ||
| 08 | One-piece swimsuit | Fashion & Accessoires | 2.10× | ||
| 09 | Deal of the day | Shopping | 1.97× | ||
| 10 | Adidas | Fashion & Accessoires | 1.96× | ||
| 11 | Dexter (TV series) | Movies & TV | 1.92× | ||
| 12 | Sportswear (activewear) | Fashion & Accessoires | 1.90× | ||
| 13 | Manchester City F.C. | Sports | 1.88× | ||
| 14 | Stitch! | Movies & TV | 1.87× | ||
| 15 | Rosario Central | Sports | 1.82× | ||
| 16 | Starbucks | Food & Beverages | 1.67× | ||
| 17 | Bad Bunny | Music & Radio | 1.65× | ||
| 18 | Unisex | Fashion & Accessoires | 1.62× | ||
| 19 | Manchester United F.C. | Sports | 1.58× | ||
| 20 | Carrefour Express | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.66× | |
| Sports Activity | POWER | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Puma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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