A data profile of the people who buy, follow and care about Adidas in Argentina — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 5,079,035 people in Argentina.
Adidas has an estimated audience of 5,079,035 people in Argentina. 54.3% are female, 45.7% are male, average age 33.2. Top brand affinities: Dexter (TV series), Nike, Sportswear (activewear), Sneakers (footwear), Reebok.
Top brand affinities include Dexter (TV series), Nike, Sportswear (activewear), with strongest over-indexing on Dexter (TV series) (1.51× the country average).
Demographically, the Adidas audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Adidas fan in Argentina is balanced, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Dexter (TV series).
The key figures that characterise the Adidas profile in Argentina.
54.3% are female, 45.7% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 33.2 |
| Estimated audience size | 5,079,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Adidas audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mujer Holística | Health | 1.79× | ||
| 02 | Reebok | Fashion & Accessoires | 1.77× | ||
| 03 | Runtastic | Sports | 1.70× | ||
| 04 | adidas Football | Sports | 1.69× | ||
| 05 | Nike | Fashion & Accessoires | 1.67× | ||
| 06 | Sportswear (activewear) | Fashion & Accessoires | 1.62× | ||
| 07 | Decathlon | Shopping | 1.62× | ||
| 08 | Kipsta | Sports | 1.62× | ||
| 09 | Sneakers (footwear) | Fashion & Accessoires | 1.54× | ||
| 10 | Autry | Fashion & Accessoires | 1.54× | ||
| 11 | Castore | Fashion & Accessoires | 1.53× | ||
| 12 | Topper (sports) | Shopping | 1.52× | ||
| 13 | National Endowment for the Arts | Arts & Culture | 1.52× | ||
| 14 | Dexter (TV series) | Movies & TV | 1.51× | ||
| 15 | Netshoes | Shopping | 1.51× | ||
| 16 | Hervis | Sports | 1.51× | ||
| 17 | Blood and Treasure | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Indulgence | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.78× | |
| Career Orientation | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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