A data profile of the people who buy, follow and care about Puma in Mexico — modelled from more than twelve digital signal sources. Puma has an estimated audience of 5,554,462 people in Mexico.
The average Puma fan in Mexico is 32.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include New Balance, Fitness and wellness, Music, with strongest over-indexing on New Balance (9.49× the country average).
Demographically, the Puma audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Puma fan in Mexico is balanced, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New Balance.
The key figures that characterise the Puma profile in Mexico.
47.4% are female, 52.6% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 32.0 |
| Estimated audience size | 5,554,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 5% |
of the worldwide Puma audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 12.5% |
| Mexico | 8.3% |
| Brazil | 7.0% |
Where the Puma audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~2M | 2.44× | |
| 02 | Distrito Federal | ~1.5M | 1.97× | |
| 03 | Guanajuato | ~400K | 1.42× | |
| 04 | Morelos | ~100K | 1.37× | |
| 05 | Chiapas | ~200K | 1.33× | |
| 06 | Yucatan | ~100K | 1.14× | |
| 07 | Puebla | ~300K | 1.09× | |
| 08 | Guerrero | ~200K | 1.09× | |
| 09 | Jalisco | ~400K | 1.08× | |
| 10 | Tlaxcala | ~70K | 1.06× | |
| 11 | Michoacan de Ocampo | ~200K | 1.04× | |
| 12 | Aguascalientes | ~70K | 1.04× | |
| 13 | Veracruz (state) | ~300K | 1.00× | |
| 14 | Campeche | ~40K | 0.96× | |
| 15 | Hidalgo | ~100K | 0.95× | |
| 16 | Nuevo Leon | ~300K | 0.87× | |
| 17 | Colima | ~30K | 0.86× | |
| 18 | Nayarit | ~40K | 0.81× | |
| 19 | Chihuahua | ~100K | 0.78× | |
| 20 | Durango | ~60K | 0.73× | |
| 21 | Baja California | ~200K | 0.71× | |
| 22 | Zacatecas | ~50K | 0.69× | |
| 23 | Coahuila de Zaragoza | ~100K | 0.68× | |
| 24 | Baja California Sur | ~30K | 0.63× | |
| 25 | Oaxaca | ~80K | 0.54× | |
| 26 | Tamaulipas | ~100K | 0.52× | |
| 27 | Sinaloa | ~30K | 0.22× |
The strongest cross-interests of the Puma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Balance | Fashion & Accessoires | 9.49× | ||
| 02 | Consumer electronics | Technology & Electronics | 2.26× | ||
| 03 | Movies | Movies & TV | 2.26× | ||
| 04 | Pets | Pets & Animals | 2.26× | ||
| 05 | Family | Kids & Family | 2.26× | ||
| 06 | Fitness and wellness | Sports | 2.24× | ||
| 07 | Music | Business & Career | 2.24× | ||
| 08 | Sports | Sports | 2.24× | ||
| 09 | Shopping | Shopping | 2.24× | ||
| 10 | Food and drink | Food & Beverages | 2.24× | ||
| 11 | Shopping and fashion | Shopping | 2.24× | ||
| 12 | Games | Games | 2.24× | ||
| 13 | Clothing | Fashion & Accessoires | 2.24× | ||
| 14 | Family and relationships | Kids & Family | 2.24× | ||
| 15 | Beverages | Food & Beverages | 2.24× | ||
| 16 | Video games | Games | 2.24× | ||
| 17 | Education | Business & Career | 2.24× | ||
| 18 | Photography | Arts & Culture | 2.14× | ||
| 19 | Soccer | Sports | 2.13× | ||
| 20 | Televisions | Technology & Electronics | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.98× | |
| Quality Awareness | PREMIUM | 2.46× | |
| Luxury Orientation | PREMIUM | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.90× |
Puma's target market in Mexico covers an estimated 5,554,462 people, concentrated in State of Mexico and Distrito Federal.
47.4% of the Puma audience are female, 52.6% are male, with an average age of 32.0 years.
Puma fans show strongest brand affinity for New Balance (9.49×), Fitness and wellness (2.24×), and Music (2.24×) over the country average.
Puma fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Puma itself, the audience over-indexes on Fitness and wellness (2.24×), Music (2.24×), Consumer electronics (2.26×), and Sports (2.24×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Puma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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