Puma Audience in Mexico
Puma has an estimated audience of 5,554,462 people in Mexico. 47.4% are female, 52.6% are male, average age 32.0. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Impulse purchase, Social shopping, New Balance, Air Jordan, Sports betting.
The average Puma fan in Mexico is 32.0 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Impulse purchase, Social shopping, New Balance, with strongest over-indexing on Impulse purchase (15.38× the country average). Demographically, the Puma audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Puma fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 32.0 |
| Estimated audience size | 5,554,462 |
Audience persona
The typical Puma fan in Mexico is balanced, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Impulse purchase.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,864,173 | 2.44× |
| Distrito Federal | 1,441,565 | 1.97× |
| Jalisco | 442,146 | 1.08× |
| Guanajuato | 373,230 | 1.42× |
| Veracruz (state) | 328,297 | 1× |
| Puebla | 321,698 | 1.09× |
| Nuevo Leon | 290,256 | 0.87× |
| Chiapas | 221,707 | 1.33× |
| Michoacan de Ocampo | 200,175 | 1.04× |
| Baja California | 162,825 | 0.71× |
| Guerrero | 153,910 | 1.09× |
| Chihuahua | 149,624 | 0.78× |
| Morelos | 131,299 | 1.37× |
| Yucatan | 131,086 | 1.14× |
| Hidalgo | 127,410 | 0.95× |
| Coahuila de Zaragoza | 112,920 | 0.68× |
| Tamaulipas | 96,814 | 0.52× |
| Oaxaca | 83,487 | 0.54× |
| Aguascalientes | 73,019 | 1.04× |
| Tlaxcala | 67,552 | 1.06× |
| Durango | 56,385 | 0.73× |
| Zacatecas | 48,719 | 0.69× |
| Nayarit | 43,373 | 0.81× |
| Campeche | 40,535 | 0.96× |
| Sinaloa | 31,552 | 0.21× |
| Colima | 30,585 | 0.86× |
| Baja California Sur | 27,634 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Impulse purchase | 15.38× | Shopping |
| Social shopping | 12.12× | Shopping |
| New Balance | 5.06× | Fashion & Accessoires |
| Air Jordan | 10.96× | Fashion & Accessoires |
| Sports betting | 8.97× | Games |
| Patek Philippe | 8.72× | Fashion & Accessoires |
| ASICS | 7.26× | Fashion & Accessoires |
| Mobile banking | 4.33× | Business & Career |
| UEFA Champions League | 2.19× | Sports |
| Premier League | 3.11× | Sports |
| Adidas | 2.32× | Fashion & Accessoires |
| Nike | 2.35× | Fashion & Accessoires |
| Local food | 3.67× | Food & Beverages |
| Sarcasm | 2.98× | Politics & Society |
| MSN | 2.64× | News |
| Mobile payment | 4.42× | Business & Career |
| Fan convention | 17.24× | Movies & TV |
| Art jewelry | 3.61× | Fashion & Accessoires |
| Pedro Pascal | 2.84× | Movies & TV |
| Supreme | 8.38× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.86 |
| Luxury Orientation | PREMIUM | 3.14 |
| LGBTQ+ Identity | OPEN | 2.78 |
| Quality Awareness | PREMIUM | 2.72 |
| Risk Appetite | THRILL | 2.68 |
| Price Sensitivity | PREMIUM | 2.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Mexico | 8.7% |
| Brazil | 7.6% |
See Puma audiences in other countries
More Sportswear audiences in Mexico
- Adidas (6,631,396)
- Nike (6,416,872)
- New Balance (3,184,805)
- Converse (2,166,158)
- Under Armour (1,849,297)
Frequently asked questions
How many fans does Puma have in Mexico?
Puma has an estimated audience of 5,554,462 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Puma fans?
47.4% of Puma fans are female, 52.6% are male, with an average age of 32.0 years.
Which brands do Puma fans like most?
Puma fans show strongest brand affinity for Impulse purchase (15.38×), Social shopping (12.12×), and New Balance (5.06×) over the country average.
Where do Puma fans live in Mexico?
Puma fans in Mexico are most concentrated in State of Mexico (reach 1,864,173), Distrito Federal (reach 1,441,565), and Jalisco (reach 442,146). These three regions account for the largest share of the active audience.
What other brands do Puma fans also like?
Beyond Puma itself, the audience over-indexes on Social shopping (12.12×), New Balance (5.06×), Air Jordan (10.96×), and Sports betting (8.97×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Puma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.