Nike Audience in Mexico
Nike has an estimated audience of 6,416,872 people in Mexico. 47.2% are female, 52.8% are male, average age 30.7. Top regions: State of Mexico, Jalisco, Distrito Federal. Top brand affinities: Adidas, Nike+, Puma, Price Shoes, Innovasport.
The average Nike fan in Mexico is 30.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Distrito Federal. Top brand affinities include Adidas, Nike+, Puma, with strongest over-indexing on Adidas (1.56× the country average). Demographically, the Nike audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Nike fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 30.7 |
| Estimated audience size | 6,416,872 |
Audience persona
The typical Nike fan in Mexico is balanced, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Adidas.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,263,809 | 1.43× |
| Jalisco | 779,535 | 1.65× |
| Distrito Federal | 750,823 | 0.89× |
| Veracruz (state) | 404,252 | 1.07× |
| Nuevo Leon | 400,764 | 1.04× |
| Puebla | 389,939 | 1.14× |
| Guanajuato | 381,423 | 1.26× |
| Baja California | 330,669 | 1.24× |
| Michoacan de Ocampo | 303,049 | 1.36× |
| Chihuahua | 229,277 | 1.03× |
| Chiapas | 191,894 | 1× |
| Coahuila de Zaragoza | 169,585 | 0.88× |
| Guerrero | 167,312 | 1.03× |
| Hidalgo | 145,197 | 0.93× |
| Oaxaca | 128,510 | 0.72× |
| Morelos | 119,073 | 1.07× |
| Sinaloa | 119,058 | 0.7× |
| Yucatan | 117,944 | 0.88× |
| Aguascalientes | 88,974 | 1.09× |
| Quintana Roo | 85,618 | 0.68× |
| Tamaulipas | 84,659 | 0.39× |
| Zacatecas | 75,677 | 0.93× |
| Durango | 74,223 | 0.84× |
| Tlaxcala | 67,571 | 0.92× |
| Nayarit | 66,561 | 1.07× |
| Baja California Sur | 52,765 | 1.03× |
| Colima | 42,623 | 1.04× |
| Campeche | 33,032 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adidas | 1.56× | Fashion & Accessoires |
| Nike+ | 3.08× | Sports |
| Puma | 1.51× | Fashion & Accessoires |
| Price Shoes | 1.53× | Shopping |
| Innovasport | 1.52× | Shopping |
| Streetwear | 1.6× | Fashion & Accessoires |
| Sneakers (footwear) | 1.51× | Fashion & Accessoires |
| Under Armour | 1.55× | Fashion & Accessoires |
| Clothes Shop | 1.91× | Fashion & Accessoires |
| Reebok | 1.6× | Fashion & Accessoires |
| Steve Madden | 1.7× | Fashion & Accessoires |
| New Era Cap Company | 1.53× | Fashion & Accessoires |
| Sneaker collecting | 1.7× | Fashion & Accessoires |
| KaRoL G | 1.52× | Music & Radio |
| Deodorant | 1.96× | Beauty & Wellness |
| Sportswear (fashion) | 1.82× | Fashion & Accessoires |
| Keylor Navas | 1.73× | Sports |
| Pull&Bear | 1.53× | Fashion & Accessoires |
| Old Navy | 1.57× | Fashion & Accessoires |
| Giorgio Armani | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.62 |
| Design Affinity | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.42 |
| Price Sensitivity | PREMIUM | 1.37 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.7% |
| Germany | 6.2% |
See Nike audiences in other countries
More Sportswear audiences in Mexico
- Adidas (6,631,396)
- Puma (5,554,463)
- New Balance (3,184,805)
- Converse (2,166,158)
- Under Armour (1,849,297)
Frequently asked questions
How many fans does Nike have in Mexico?
Nike has an estimated audience of 6,416,872 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Nike fans?
47.2% of Nike fans are female, 52.8% are male, with an average age of 30.7 years.
Which brands do Nike fans like most?
Nike fans show strongest brand affinity for Adidas (1.56×), Nike+ (3.08×), and Puma (1.51×) over the country average.
Where do Nike fans live in Mexico?
Nike fans in Mexico are most concentrated in State of Mexico (reach 1,263,809), Jalisco (reach 779,535), and Distrito Federal (reach 750,823). These three regions account for the largest share of the active audience.
What other brands do Nike fans also like?
Beyond Nike itself, the audience over-indexes on Nike+ (3.08×), Puma (1.51×), Price Shoes (1.53×), and Innovasport (1.52×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.