Rascasse Audience Intelligence

Boston Celtics Audience in United States

A data profile of the people who buy, follow and care about Boston Celtics in United States — modelled from more than twelve digital signal sources. Boston Celtics has an estimated audience of 22,906,194 people in United States.

#11among Basketball in United States#17among Team in United States#94in Sports

The average Boston Celtics fan in United States is 30.5 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, California.

Top brand affinities include NBA playoffs, NBA Finals, Luka Dončić, with strongest over-indexing on NBA playoffs (4.35× the country average).

Demographically, the Boston Celtics audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Celtics fan in United States is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Celtics profile in United States.

Audience size
22.9M
in United States
Gender
37.9%♀
62.1% male
Age
30.5
average years
Country rank
#1384
Team in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston Celtics fans

37.9% are female, 62.1% are male, average age 30.5.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Boston Celtics audience in United States
MetricValue
Female37.9%
Male62.1%
Average age30.5
Estimated audience size22,906,194
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Boston Celtics audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

50.9%

of the worldwide Boston Celtics audience comes from United States.

Worldwide audience distribution share by country for Boston Celtics
CountryShare
United States50.9%
China7.3%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Celtics audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Celtics fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2.5M5.72×
02New Hampshire~500K5.52×
03Maine~500K5.40×
04Rhode Island~300K4.51×
05Vermont~100K2.87×
06Connecticut~400K1.72×
07Mississippi~200K0.96×
08South Carolina~300K0.95×
09Florida~1.5M0.80×
10Ohio~600K0.78×
11Alabama~200K0.74×
12New York~900K0.72×
13North Carolina~500K0.72×
14West Virginia~80K0.72×
15Montana~50K0.71×
16Louisiana~200K0.68×
17Georgia~500K0.66×
18Virginia~400K0.65×
19Tennessee~300K0.65×
20New Mexico~80K0.65×
21Hawaii~70K0.64×
22New Jersey~400K0.63×
23Delaware~40K0.62×
24South Dakota~30K0.59×
25Arkansas~100K0.58×
26Kentucky~200K0.57×
27Iowa~100K0.57×
28Nebraska~70K0.56×
29Pennsylvania~400K0.55×
30Maryland~200K0.54×
31North Dakota~30K0.52×
32Michigan~300K0.51×
33Washington, District of Columbia~40K0.51×
34Arizona~200K0.50×
35Nevada~100K0.50×
36Indiana~200K0.49×
37Wisconsin~200K0.48×
38Oklahoma~100K0.47×
39Illinois~400K0.45×
40Missouri~200K0.45×
41Texas~800K0.42×
42Colorado~200K0.42×
43Kansas~80K0.42×
44Idaho~50K0.42×
45Minnesota~100K0.41×
46Oregon~100K0.41×
47Alaska~20K0.41×
48California~1M0.40×
49Utah~70K0.31×
50Washington~100K0.28×
Fig. 06

Affinity by region

Affinity by region — Boston Celtics, United States
0.28×1.00×5.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Celtics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Celtics audience
#·InterestCategoryAffinity×
01John RatzenbergerMovies & TV12.51×
02Luka DončićSports7.01×
03NBA playoffsSports4.35×
04James HardenSports4.13×
05NBA FinalsSports4.07×
06NBA TVSports3.99×
07Cleveland CavaliersSports3.95×
08WNBASports3.75×
09Michael JordanSports3.70×
10LeBron JamesSports3.53×
11Caitlin ClarkSports3.34×
12Los Angeles LakersSports3.28×
13Kansas City ChiefsSports2.51×
14NFL NetworkSports2.50×
15Oklahoma City ThunderSports2.46×
16Hair ExtensionsBeauty & Wellness2.43×
17TwitchGames2.41×
18Underground hip hopMusic & Radio2.41×
19NikeFashion & Accessoires2.02×
20NBASports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Celtics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Celtics audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.09×
Risk AppetiteTHRILL1.07×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Celtics audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
SpiritualityBALANCE0.64×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston Celtics have in United States?

Boston Celtics has an estimated audience of 22,906,194 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of Boston Celtics fans?

37.9% of Boston Celtics fans are female, 62.1% are male, with an average age of 30.5 years.

03

Which brands do Boston Celtics fans like most?

Boston Celtics fans show strongest brand affinity for NBA playoffs (4.35×), NBA Finals (4.07×), and Luka Dončić (7.01×) over the country average.

04

Where do Boston Celtics fans live in United States?

Boston Celtics fans in United States are most concentrated in Massachusetts (reach ~2.5M), Florida (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Boston Celtics fans also like?

Beyond Boston Celtics itself, the audience over-indexes on NBA Finals (4.07×), Luka Dončić (7.01×), Los Angeles Lakers (3.28×), and WNBA (3.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Celtics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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