Boston Celtics Audience in United States

Boston Celtics logo

Boston Celtics has an estimated audience of 23,615,398 people in United States. 37.9% are female, 62.1% are male, average age 30.5. Top regions: Massachusetts, Florida, California. Top brand affinities: NBA playoffs, NBA Finals, Luka Dončić, Los Angeles Lakers, WNBA.

The average Boston Celtics fan in United States is 30.5 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, California. Top brand affinities include NBA playoffs, NBA Finals, Luka Dončić, with strongest over-indexing on NBA playoffs (4.35× the country average). Demographically, the Boston Celtics audience skews more male with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Boston Celtics fans

Demographic split for Boston Celtics audience in United States
MetricValue
Female37.9%
Male62.1%
Average age30.5
Estimated audience size23,615,398

Audience persona

The typical Boston Celtics fan in United States is more male, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NBA playoffs.

Top regions in United States

Top regions ranked by reach for Boston Celtics in United States
RegionReachAffinity
Massachusetts2,744,0375.9×
Florida1,343,8630.84×
California1,148,8730.44×
Texas956,3780.47×
New York956,0470.72×
Ohio636,9180.88×
North Carolina557,3990.78×
Georgia525,6180.72×
New Hampshire494,4685.31×
Pennsylvania448,3370.56×
Maine422,6025×
Illinois401,5830.51×
Connecticut398,2681.68×
Virginia392,0110.68×
New Jersey376,6640.63×
South Carolina348,6830.98×
Tennessee326,6520.69×
Rhode Island325,2664.33×
Michigan275,3400.45×
Arizona260,7530.54×
Alabama255,9260.78×
Indiana236,2800.55×
Maryland229,9750.57×
Louisiana220,5730.72×
Wisconsin191,6730.54×
Missouri182,9580.48×
Mississippi181,9300.94×
Colorado176,9940.48×
Kentucky175,7220.59×
Minnesota155,0740.46×
Washington141,9630.3×
Oklahoma130,0500.5×
Arkansas117,1790.6×
Nevada116,6960.51×
Oregon111,5820.41×
Vermont107,6832.6×
Iowa103,0140.53×
Kansas80,4140.43×
West Virginia75,5220.69×
New Mexico75,2960.64×
Utah70,1010.33×
Nebraska66,4350.56×
Hawaii61,3010.6×
Idaho49,5210.42×
Montana43,6170.67×
Delaware38,9000.6×
Washington, District of Columbia38,3810.54×
South Dakota30,4030.56×
North Dakota23,7380.49×
Alaska18,2920.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Celtics audience
BrandAffinityCategory
NBA playoffs4.35×Sports
NBA Finals4.07×Sports
Luka Dončić7.01×Sports
Los Angeles Lakers3.28×Sports
WNBA3.75×Sports
LeBron James3.53×Sports
Cleveland Cavaliers3.95×Sports
John Ratzenberger12.51×Movies & TV
NBA1.59×Sports
NFL Network2.5×Sports
NBA TV3.99×Sports
Caitlin Clark3.34×Sports
Michael Jordan3.7×Sports
Twitch2.41×Games
Hair Extensions2.43×Beauty & Wellness
Oklahoma City Thunder2.46×Sports
Kansas City Chiefs2.51×Sports
Nike2.02×Fashion & Accessoires
Jayson Tatum4.47×Sports
Underground hip hop2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Celtics audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
Early Adopter MentalityPOWER1.46
Sports ActivityPOWER1.11
Risk AppetiteTHRILL1.05
Luxury OrientationPREMIUM1.04
Family OrientationCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Boston Celtics
CountryShare
United States52.4%
China7.3%
Brazil7.0%

See Boston Celtics audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Boston Celtics have in United States?

Boston Celtics has an estimated audience of 23,615,398 people in United States, concentrated in Massachusetts and Florida.

What is the gender split and age of Boston Celtics fans?

37.9% of Boston Celtics fans are female, 62.1% are male, with an average age of 30.5 years.

Which brands do Boston Celtics fans like most?

Boston Celtics fans show strongest brand affinity for NBA playoffs (4.35×), NBA Finals (4.07×), and Luka Dončić (7.01×) over the country average.

Where do Boston Celtics fans live in United States?

Boston Celtics fans in United States are most concentrated in Massachusetts (reach 2,744,037), Florida (reach 1,343,863), and California (reach 1,148,873). These three regions account for the largest share of the active audience.

What other brands do Boston Celtics fans also like?

Beyond Boston Celtics itself, the audience over-indexes on NBA Finals (4.07×), Luka Dončić (7.01×), Los Angeles Lakers (3.28×), and WNBA (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Celtics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.