Rascasse Audience Intelligence

Boston Celtics Audience in Germany

A data profile of the people who buy, follow and care about Boston Celtics in Germany — modelled from more than twelve digital signal sources. Boston Celtics has an estimated audience of 776,069 people in Germany.

#16among Basketball in Germany#106among Team in Germany#632in Sports

The average Boston Celtics fan in Germany is 26.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NBA playoffs, NBA Finals, Chicago Bulls, with strongest over-indexing on NBA playoffs (22.41× the country average).

Demographically, the Boston Celtics audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boston Celtics fan in Germany is more male, around 26.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Celtics profile in Germany.

Audience size
776K
in Germany
Gender
35.7%♀
64.3% male
Age
26.2
average years
Country rank
#8106
Team in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston Celtics fans

35.7% are female, 64.3% are male, average age 26.2.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Boston Celtics audience in Germany
MetricValue
Female35.7%
Male64.3%
Average age26.2
Estimated audience size776,069
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Boston Celtics audience in Germany
Age bracketShare%
16-1962%
20-2918%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Boston Celtics audience comes from Germany.

Worldwide audience distribution share by country for Boston Celtics
CountryShare
United States50.9%
China7.3%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Celtics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boston Celtics fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.35×
02Hamburg~20K1.30×
03Hessen~70K1.24×
04Bremen~8K1.16×
05Nordrhein-Westfalen~200K1.15×
06Bayern~100K1.09×
07Baden-Württemberg~100K1.09×
08Rheinland-Pfalz~40K1.01×
09Schleswig-Holstein~30K1.01×
10Niedersachsen~80K1.00×
11Mecklenburg-Vorpommern~10K0.86×
12Sachsen-Anhalt~20K0.82×
13Sachsen~30K0.78×
14Thüringen~20K0.77×
15Brandenburg~20K0.75×
16Saarland~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Boston Celtics, Germany
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Celtics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Celtics audience
#·InterestCategoryAffinity×
01Victor WembanyamaSports23.52×
02NBA playoffsSports22.41×
03Utah JazzSports19.68×
04Sporting NewsSports19.67×
05NBA FinalsSports18.19×
06Chicago BullsSports18.06×
07Portland Trail BlazersSports17.74×
08New York KnicksSports17.66×
09Philadelphia 76ersSports17.54×
10San Antonio SpursSports16.66×
11Phoenix SunsSports16.30×
12Cleveland CavaliersSports16.13×
13FIBA EuroBasketSports15.85×
14LeBron JamesSports12.06×
15Los Angeles LakersSports10.58×
16Golden State WarriorsSports9.83×
17TransfermarktSports4.41×
18FIFA World CupSports2.98×
19UEFA Champions LeagueSports2.66×
20MoviesMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Celtics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Celtics audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.57×
Healthy LifestyleBALANCE1.35×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Celtics audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
IndividualismJOY0.70×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston Celtics have in Germany?

Boston Celtics has an estimated audience of 776,069 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boston Celtics fans?

35.7% of Boston Celtics fans are female, 64.3% are male, with an average age of 26.2 years.

03

Which brands do Boston Celtics fans like most?

Boston Celtics fans show strongest brand affinity for NBA playoffs (22.41×), NBA Finals (18.19×), and Chicago Bulls (18.06×) over the country average.

04

Where do Boston Celtics fans live in Germany?

Boston Celtics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Celtics fans also like?

Beyond Boston Celtics itself, the audience over-indexes on NBA Finals (18.19×), Chicago Bulls (18.06×), FIFA World Cup (2.98×), and Victor Wembanyama (23.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Boston Celtics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boston Celtics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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