Boston Celtics Audience in Germany
Boston Celtics has an estimated audience of 784,941 people in Germany. 35.7% are female, 64.3% are male, average age 26.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: NBA playoffs, NBA Finals, Chicago Bulls, Transfermarkt, Los Angeles Lakers.
The average Boston Celtics fan in Germany is 26.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include NBA playoffs, NBA Finals, Chicago Bulls, with strongest over-indexing on NBA playoffs (22.41× the country average). Demographically, the Boston Celtics audience skews more male with an average age of 26.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Boston Celtics fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 26.2 |
| Estimated audience size | 784,941 |
Audience persona
The typical Boston Celtics fan in Germany is more male, around 26.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,651 | 1.18× |
| Bayern | 142,545 | 1.13× |
| Baden-Württemberg | 117,180 | 1.09× |
| Niedersachsen | 76,278 | 1× |
| Hessen | 74,735 | 1.25× |
| Berlin | 49,931 | 1.42× |
| Rheinland-Pfalz | 39,999 | 1.02× |
| Sachsen | 29,342 | 0.76× |
| Schleswig-Holstein | 27,503 | 0.98× |
| Hamburg | 23,141 | 1.3× |
| Brandenburg | 17,490 | 0.72× |
| Sachsen-Anhalt | 16,025 | 0.79× |
| Thüringen | 14,235 | 0.71× |
| Mecklenburg-Vorpommern | 12,891 | 0.86× |
| Bremen | 7,564 | 1.13× |
| Saarland | 6,351 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA playoffs | 22.41× | Sports |
| NBA Finals | 18.19× | Sports |
| Chicago Bulls | 18.06× | Sports |
| Transfermarkt | 4.41× | Sports |
| Los Angeles Lakers | 10.58× | Sports |
| Sporting News | 19.67× | Sports |
| FIBA EuroBasket | 15.85× | Sports |
| Utah Jazz | 19.68× | Sports |
| New York Knicks | 17.66× | Sports |
| FIFA World Cup | 2.98× | Sports |
| Golden State Warriors | 9.83× | Sports |
| LeBron James | 12.06× | Sports |
| Borussia Dortmund | 1.94× | Sports |
| Philadelphia 76ers | 17.54× | Sports |
| Phoenix Suns | 16.3× | Sports |
| Cleveland Cavaliers | 16.13× | Sports |
| Victor Wembanyama | 23.52× | Sports |
| Portland Trail Blazers | 17.74× | Sports |
| Movies | 2.12× | Movies & TV |
| San Antonio Spurs | 16.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Travelling | THRILL | 1.37 |
| Risk Appetite | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.06 |
| Spirituality | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.4% |
| China | 7.3% |
| Brazil | 7.0% |
See Boston Celtics audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Boston Celtics have in Germany?
Boston Celtics has an estimated audience of 784,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boston Celtics fans?
35.7% of Boston Celtics fans are female, 64.3% are male, with an average age of 26.2 years.
Which brands do Boston Celtics fans like most?
Boston Celtics fans show strongest brand affinity for NBA playoffs (22.41×), NBA Finals (18.19×), and Chicago Bulls (18.06×) over the country average.
Where do Boston Celtics fans live in Germany?
Boston Celtics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,651), Bayern (reach 142,545), and Baden-Württemberg (reach 117,180). These three regions account for the largest share of the active audience.
What other brands do Boston Celtics fans also like?
Beyond Boston Celtics itself, the audience over-indexes on NBA Finals (18.19×), Chicago Bulls (18.06×), Transfermarkt (4.41×), and Los Angeles Lakers (10.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boston Celtics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.