Sporting News Audience in Germany
Sporting News has an estimated audience of 545,788 people in Germany. 32.4% are female, 67.6% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Graham Greene (actor), Golden Gate, Graham Greene, Dog breed, Litter box.
The average Sporting News fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Graham Greene (actor), Golden Gate, Graham Greene, with strongest over-indexing on Graham Greene (actor) (20× the country average). Demographically, the Sporting News audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Sporting News fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 35.2 |
| Estimated audience size | 545,788 |
Audience persona
The typical Sporting News fan in Germany is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Graham Greene (actor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,662 | 1.12× |
| Bayern | 98,879 | 1.13× |
| Baden-Württemberg | 77,502 | 1.04× |
| Niedersachsen | 57,994 | 1.09× |
| Hessen | 47,622 | 1.15× |
| Rheinland-Pfalz | 38,723 | 1.42× |
| Sachsen | 25,579 | 0.96× |
| Thüringen | 20,353 | 1.46× |
| Schleswig-Holstein | 16,252 | 0.83× |
| Berlin | 15,616 | 0.64× |
| Sachsen-Anhalt | 15,208 | 1.08× |
| Brandenburg | 13,934 | 0.82× |
| Saarland | 10,957 | 1.63× |
| Mecklenburg-Vorpommern | 7,788 | 0.75× |
| Hamburg | 6,786 | 0.55× |
| Bremen | 1,581 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene (actor) | 20× | |
| Golden Gate | 18.07× | Games |
| Graham Greene | 12.14× | Literature |
| Dog breed | 1.9× | Pets & Animals |
| Litter box | 2.33× | Pets & Animals |
| Progressive rock | 2.49× | Music & Radio |
| Unique Gifts | 2.15× | Shopping |
| Grover Cleveland | 20× | Politics & Society |
| Justice | 4.81× | Politics & Society |
| Birthday Gifts | 2.17× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.88× | Kids & Family |
| CAC 40 | 1.6× | Business & Career |
| Robert Graves | 20× | Literature |
| Historic site | 10.36× | Arts & Culture |
| Google Wallet | 5.24× | Technology & Electronics |
| Eindhoven | 2.09× | Travel & Leisure |
| Paul Graham (computer programmer) | 20× | Technology & Electronics |
| Handmade Gifts | 1.81× | Kids & Family |
| Larry Mullen, Jr. | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.38 |
| Risk Appetite | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
| Social Media Usage | JOY | 1.15 |
| Community Orientation | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 15.6% |
| Australia | 11.8% |
See Sporting News audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Sporting News have in Germany?
Sporting News has an estimated audience of 545,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sporting News fans?
32.4% of Sporting News fans are female, 67.6% are male, with an average age of 35.2 years.
Which brands do Sporting News fans like most?
Sporting News fans show strongest brand affinity for Graham Greene (actor) (20×), Golden Gate (18.07×), and Graham Greene (12.14×) over the country average.
Where do Sporting News fans live in Germany?
Sporting News fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,662), Bayern (reach 98,879), and Baden-Württemberg (reach 77,502). These three regions account for the largest share of the active audience.
What other brands do Sporting News fans also like?
Beyond Sporting News itself, the audience over-indexes on Golden Gate (18.07×), Graham Greene (12.14×), Dog breed (1.9×), and Litter box (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sporting News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.