Sporting News Audience in Germany
Sporting News has an estimated audience of 545,788 people in Germany. 32.4% are female, 67.6% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Brighton & Hove Albion F.C., La Gazzetta dello Sport, Transfermarkt, Buffalo Bills.
The average Sporting News fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Brighton & Hove Albion F.C., La Gazzetta dello Sport, with strongest over-indexing on Borussia Dortmund (3.22× the country average). Demographically, the Sporting News audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Sporting News fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 35.2 |
| Estimated audience size | 545,788 |
Audience persona
The typical Sporting News fan in Germany is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,662 | 1.12× |
| Bayern | 98,879 | 1.13× |
| Baden-Württemberg | 77,502 | 1.04× |
| Niedersachsen | 57,994 | 1.09× |
| Hessen | 47,622 | 1.15× |
| Rheinland-Pfalz | 38,723 | 1.42× |
| Sachsen | 25,579 | 0.96× |
| Thüringen | 20,353 | 1.46× |
| Schleswig-Holstein | 16,252 | 0.83× |
| Berlin | 15,616 | 0.64× |
| Sachsen-Anhalt | 15,208 | 1.08× |
| Brandenburg | 13,934 | 0.82× |
| Saarland | 10,957 | 1.63× |
| Mecklenburg-Vorpommern | 7,788 | 0.75× |
| Hamburg | 6,786 | 0.55× |
| Bremen | 1,581 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.22× | Sports |
| Brighton & Hove Albion F.C. | 38.23× | Sports |
| La Gazzetta dello Sport | 20× | Sports |
| Transfermarkt | 4.56× | Sports |
| Buffalo Bills | 20× | Sports |
| Seattle Seahawks | 20× | Sports |
| VfB Stuttgart | 4.01× | Sports |
| Jim Parsons | 20× | Movies & TV |
| RB Leipzig | 4.77× | Sports |
| FC Bayern Munich | 2.63× | Sports |
| Indianapolis Colts | 20× | Sports |
| College basketball | 9.42× | Sports |
| Angela Bassett | 20× | Movies & TV |
| Los Angeles Rams | 20× | Sports |
| Cleveland Browns | 20× | Sports |
| Eintracht Frankfurt | 2.96× | Sports |
| Indian Premier League | 12.51× | Sports |
| New Orleans Saints | 20× | Sports |
| Baltimore Ravens | 20× | Sports |
| Germany national football team | 4.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.38 |
| Risk Appetite | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
| Social Media Usage | JOY | 1.15 |
| Community Orientation | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 15.6% |
| Australia | 11.8% |
See Sporting News audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Sporting News have in Germany?
Sporting News has an estimated audience of 545,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sporting News fans?
32.4% of Sporting News fans are female, 67.6% are male, with an average age of 35.2 years.
Which brands do Sporting News fans like most?
Sporting News fans show strongest brand affinity for Borussia Dortmund (3.22×), Brighton & Hove Albion F.C. (38.23×), and La Gazzetta dello Sport (20×) over the country average.
Where do Sporting News fans live in Germany?
Sporting News fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,662), Bayern (reach 98,879), and Baden-Württemberg (reach 77,502). These three regions account for the largest share of the active audience.
What other brands do Sporting News fans also like?
Beyond Sporting News itself, the audience over-indexes on Brighton & Hove Albion F.C. (38.23×), La Gazzetta dello Sport (20×), Transfermarkt (4.56×), and Buffalo Bills (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sporting News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.