Rascasse Audience Intelligence

Green Bay Packers Audience in Germany

A data profile of the people who buy, follow and care about Green Bay Packers in Germany — modelled from more than twelve digital signal sources. Green Bay Packers has an estimated audience of 494,765 people in Germany.

#11among American football in Germany#170among Team in Germany#927in Sports

The average Green Bay Packers fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indianapolis Colts, Cleveland Browns, Aaron Rodgers, with strongest over-indexing on Indianapolis Colts (79.68× the country average).

Demographically, the Green Bay Packers audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Green Bay Packers fan in Germany is more male, around 33.1 years old, with strong Mindfulness tendencies and a notable affinity for Indianapolis Colts.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green Bay Packers profile in Germany.

Audience size
495K
in Germany
Gender
21.6%♀
78.4% male
Age
33.1
average years
Country rank
#11853
Team in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green Bay Packers fans

21.6% are female, 78.4% are male, average age 33.1.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Green Bay Packers audience in Germany
MetricValue
Female21.6%
Male78.4%
Average age33.1
Estimated audience size494,765
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Green Bay Packers audience in Germany
Age bracketShare%
16-1933%
20-2924%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Green Bay Packers audience comes from Germany.

Worldwide audience distribution share by country for Green Bay Packers
CountryShare
United States82.3%
Canada3.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green Bay Packers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Green Bay Packers fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.25×
02Niedersachsen~60K1.18×
03Hamburg~10K1.15×
04Hessen~40K1.14×
05Bayern~90K1.10×
06Schleswig-Holstein~20K1.07×
07Nordrhein-Westfalen~100K1.06×
08Baden-Württemberg~70K0.98×
09Brandenburg~20K0.98×
10Sachsen~20K0.95×
11Berlin~20K0.95×
12Mecklenburg-Vorpommern~9K0.91×
13Bremen~4K0.90×
14Thüringen~10K0.86×
15Sachsen-Anhalt~10K0.83×
16Saarland~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Green Bay Packers, Germany
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green Bay Packers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green Bay Packers audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports82.87×
02Cleveland BrownsSports81.71×
03Indianapolis ColtsSports79.68×
04Cincinnati BengalsSports78.35×
05Aaron RodgersSports72.82×
06Washington CommandersSports70.32×
07Arizona CardinalsSports65.82×
08Baltimore RavensSports61.96×
09Houston TexansSports59.95×
10Denver BroncosSports56.70×
11New York GiantsSports52.92×
12Kansas City ChiefsSports50.29×
13New Orleans SaintsSports41.05×
14Buffalo BillsSports38.06×
15Pittsburgh SteelersSports37.26×
16San Francisco 49ersSports35.47×
17Seattle SeahawksSports35.18×
18Tampa Bay BuccaneersSports34.46×
19Travis KelceSports27.52×
20For sale by ownerHome & Garden15.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green Bay Packers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green Bay Packers audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.19×
PatriotismCONSERVATISM2.19×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green Bay Packers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
CreativityOPEN0.72×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green Bay Packers have in Germany?

Green Bay Packers has an estimated audience of 494,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Green Bay Packers fans?

21.6% of Green Bay Packers fans are female, 78.4% are male, with an average age of 33.1 years.

03

Which brands do Green Bay Packers fans like most?

Green Bay Packers fans show strongest brand affinity for Indianapolis Colts (79.68×), Cleveland Browns (81.71×), and Aaron Rodgers (72.82×) over the country average.

04

Where do Green Bay Packers fans live in Germany?

Green Bay Packers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Green Bay Packers fans also like?

Beyond Green Bay Packers itself, the audience over-indexes on Cleveland Browns (81.71×), Aaron Rodgers (72.82×), Kansas City Chiefs (50.29×), and Cincinnati Bengals (78.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Green Bay Packers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Green Bay Packers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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