Green Bay Packers Audience in Germany
Green Bay Packers has an estimated audience of 494,128 people in Germany. 21.6% are female, 78.4% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aaron Rodgers, Indianapolis Colts, Cleveland Browns, Kansas City Chiefs, Cincinnati Bengals.
The average Green Bay Packers fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aaron Rodgers, Indianapolis Colts, Cleveland Browns, with strongest over-indexing on Aaron Rodgers (72.82× the country average). Demographically, the Green Bay Packers audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Green Bay Packers fans
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 33.1 |
| Estimated audience size | 494,128 |
Audience persona
The typical Green Bay Packers fan in Germany is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,629 | 1.11× |
| Bayern | 88,094 | 1.11× |
| Baden-Württemberg | 67,699 | 1× |
| Niedersachsen | 57,942 | 1.21× |
| Hessen | 43,865 | 1.16× |
| Rheinland-Pfalz | 30,016 | 1.21× |
| Sachsen | 22,244 | 0.92× |
| Berlin | 21,551 | 0.98× |
| Schleswig-Holstein | 18,596 | 1.05× |
| Brandenburg | 14,207 | 0.93× |
| Hamburg | 13,723 | 1.23× |
| Thüringen | 10,514 | 0.84× |
| Sachsen-Anhalt | 10,234 | 0.8× |
| Mecklenburg-Vorpommern | 8,128 | 0.86× |
| Saarland | 4,329 | 0.71× |
| Bremen | 3,756 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aaron Rodgers | 72.82× | Sports |
| Indianapolis Colts | 79.68× | Sports |
| Cleveland Browns | 81.71× | Sports |
| Kansas City Chiefs | 50.29× | Sports |
| Cincinnati Bengals | 78.35× | Sports |
| Jacksonville Jaguars | 82.87× | Sports |
| Baltimore Ravens | 61.96× | Sports |
| Travis Kelce | 27.52× | Sports |
| Houston Texans | 59.95× | Sports |
| Washington Commanders | 70.32× | Sports |
| Denver Broncos | 56.7× | Sports |
| Buffalo Bills | 38.06× | Sports |
| Arizona Cardinals | 65.82× | Sports |
| For sale by owner | 15.8× | Home & Garden |
| New York Giants | 52.92× | Sports |
| Seattle Seahawks | 35.18× | Sports |
| Pittsburgh Steelers | 37.26× | Sports |
| Tampa Bay Buccaneers | 34.46× | Sports |
| San Francisco 49ers | 35.47× | Sports |
| New Orleans Saints | 41.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.41 |
| Patriotism | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.19 |
| Travelling | THRILL | 1.15 |
| Risk Appetite | THRILL | 1.12 |
| Spirituality | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.8% |
| Japan | 2.0% |
| Canada | 1.9% |
See Green Bay Packers audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Green Bay Packers have in Germany?
Green Bay Packers has an estimated audience of 494,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Green Bay Packers fans?
21.6% of Green Bay Packers fans are female, 78.4% are male, with an average age of 33.1 years.
Which brands do Green Bay Packers fans like most?
Green Bay Packers fans show strongest brand affinity for Aaron Rodgers (72.82×), Indianapolis Colts (79.68×), and Cleveland Browns (81.71×) over the country average.
Where do Green Bay Packers fans live in Germany?
Green Bay Packers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,629), Bayern (reach 88,094), and Baden-Württemberg (reach 67,699). These three regions account for the largest share of the active audience.
What other brands do Green Bay Packers fans also like?
Beyond Green Bay Packers itself, the audience over-indexes on Indianapolis Colts (79.68×), Cleveland Browns (81.71×), Kansas City Chiefs (50.29×), and Cincinnati Bengals (78.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Green Bay Packers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.