Rascasse Audience Intelligence

New York Giants Audience in Germany

A data profile of the people who buy, follow and care about New York Giants in Germany — modelled from more than twelve digital signal sources. New York Giants has an estimated audience of 226,495 people in Germany.

#42among American football in Germany#350among Team in Germany#1707in Sports

The average New York Giants fan in Germany is 33.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Indianapolis Colts, Cleveland Browns, Kansas City Chiefs, with strongest over-indexing on Indianapolis Colts (64.41× the country average).

Demographically, the New York Giants audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New York Giants fan in Germany is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Indianapolis Colts.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Giants profile in Germany.

Audience size
226K
in Germany
Gender
24.9%♀
75.1% male
Age
33.6
average years
Country rank
#20991
Team in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Giants fans

24.9% are female, 75.1% are male, average age 33.6.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for New York Giants audience in Germany
MetricValue
Female24.9%
Male75.1%
Average age33.6
Estimated audience size226,495
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the New York Giants audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

1.4%

of the worldwide New York Giants audience comes from Germany.

Worldwide audience distribution share by country for New York Giants
CountryShare
United States82.1%
Japan3.1%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Giants audience in Germany is strongest.

Fig. 05

Top regions by affinity

New York Giants fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.48×
02Hamburg~6K1.24×
03Rheinland-Pfalz~10K1.18×
04Hessen~20K1.17×
05Niedersachsen~20K1.11×
06Berlin~10K1.09×
07Nordrhein-Westfalen~50K1.01×
08Baden-Württemberg~30K1.01×
09Schleswig-Holstein~8K0.97×
10Bremen~2K0.97×
11Brandenburg~6K0.91×
12Saarland~3K0.91×
13Sachsen~10K0.87×
14Thüringen~5K0.80×
15Mecklenburg-Vorpommern~3K0.80×
16Sachsen-Anhalt~4K0.76×
Fig. 06

Affinity by region

Affinity by region — New York Giants, Germany
0.76×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Giants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Giants audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports167.76×
02Los Angeles Angels of AnaheimSports69.33×
03Jacksonville JaguarsSports66.99×
04Indianapolis ColtsSports64.41×
05Cleveland BrownsSports62.57×
06Cincinnati BengalsSports60.00×
07Los Angeles ChargersSports55.00×
08Washington CommandersSports54.00×
09Arizona CardinalsSports47.88×
10Baltimore RavensSports47.70×
11Houston TexansSports46.15×
12Denver BroncosSports43.75×
13Kansas City ChiefsSports38.71×
14Buffalo BillsSports29.23×
15Green Bay PackersSports28.00×
16Tampa Bay BuccaneersSports25.20×
17Travis KelceSports20.39×
18TroutPets & Animals20.00×
19Holiday villageTravel & Leisure20.00×
20For sale by ownerHome & Garden10.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Giants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Giants audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
PatriotismCONSERVATISM1.39×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Giants audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
DIY MentalityTHRILL0.58×
Quality AwarenessPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Giants have in Germany?

New York Giants has an estimated audience of 226,495 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of New York Giants fans?

24.9% of New York Giants fans are female, 75.1% are male, with an average age of 33.6 years.

03

Which brands do New York Giants fans like most?

New York Giants fans show strongest brand affinity for Indianapolis Colts (64.41×), Cleveland Browns (62.57×), and Kansas City Chiefs (38.71×) over the country average.

04

Where do New York Giants fans live in Germany?

New York Giants fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do New York Giants fans also like?

Beyond New York Giants itself, the audience over-indexes on Cleveland Browns (62.57×), Kansas City Chiefs (38.71×), Cincinnati Bengals (60×), and Jacksonville Jaguars (66.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See New York Giants audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New York Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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