New York Giants Audience in Germany
New York Giants has an estimated audience of 226,017 people in Germany. 24.9% are female, 75.1% are male, average age 33.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Indianapolis Colts, Cleveland Browns, Kansas City Chiefs, Cincinnati Bengals, Jacksonville Jaguars.
The average New York Giants fan in Germany is 33.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Indianapolis Colts, Cleveland Browns, Kansas City Chiefs, with strongest over-indexing on Indianapolis Colts (64.41× the country average). Demographically, the New York Giants audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of New York Giants fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 33.6 |
| Estimated audience size | 226,017 |
Audience persona
The typical New York Giants fan in Germany is more male, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indianapolis Colts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 60,144 | 1.66× |
| Nordrhein-Westfalen | 51,436 | 1.04× |
| Baden-Württemberg | 33,139 | 1.07× |
| Niedersachsen | 24,376 | 1.11× |
| Hessen | 20,694 | 1.2× |
| Rheinland-Pfalz | 13,281 | 1.17× |
| Berlin | 10,764 | 1.07× |
| Sachsen | 9,297 | 0.84× |
| Schleswig-Holstein | 7,627 | 0.94× |
| Hamburg | 6,260 | 1.23× |
| Brandenburg | 6,180 | 0.88× |
| Thüringen | 4,147 | 0.72× |
| Sachsen-Anhalt | 3,880 | 0.66× |
| Mecklenburg-Vorpommern | 2,932 | 0.68× |
| Saarland | 2,154 | 0.78× |
| Bremen | 1,848 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indianapolis Colts | 64.41× | Sports |
| Cleveland Browns | 62.57× | Sports |
| Kansas City Chiefs | 38.71× | Sports |
| Cincinnati Bengals | 60× | Sports |
| Jacksonville Jaguars | 66.99× | Sports |
| Baltimore Ravens | 47.7× | Sports |
| Jackie Robinson | 167.76× | Sports |
| Houston Texans | 46.15× | Sports |
| Denver Broncos | 43.75× | Sports |
| Washington Commanders | 54× | Sports |
| Buffalo Bills | 29.23× | Sports |
| Travis Kelce | 20.39× | Sports |
| Trout | 20× | Pets & Animals |
| Arizona Cardinals | 47.88× | Sports |
| Green Bay Packers | 28× | Sports |
| Holiday village | 20× | Travel & Leisure |
| For sale by owner | 10.51× | Home & Garden |
| Tampa Bay Buccaneers | 25.2× | Sports |
| Los Angeles Chargers | 55× | Sports |
| Pittsburgh Steelers | 26.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.4 |
| Indulgence | JOY | 1.27 |
| Patriotism | CONSERVATISM | 1.23 |
| Risk Appetite | THRILL | 1.2 |
| Sports Activity | POWER | 1.2 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.3% |
| Japan | 3.1% |
| Canada | 2.0% |
See New York Giants audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does New York Giants have in Germany?
New York Giants has an estimated audience of 226,017 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of New York Giants fans?
24.9% of New York Giants fans are female, 75.1% are male, with an average age of 33.6 years.
Which brands do New York Giants fans like most?
New York Giants fans show strongest brand affinity for Indianapolis Colts (64.41×), Cleveland Browns (62.57×), and Kansas City Chiefs (38.71×) over the country average.
Where do New York Giants fans live in Germany?
New York Giants fans in Germany are most concentrated in Bayern (reach 60,144), Nordrhein-Westfalen (reach 51,436), and Baden-Württemberg (reach 33,139). These three regions account for the largest share of the active audience.
What other brands do New York Giants fans also like?
Beyond New York Giants itself, the audience over-indexes on Cleveland Browns (62.57×), Kansas City Chiefs (38.71×), Cincinnati Bengals (60×), and Jacksonville Jaguars (66.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New York Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.