Rascasse Audience Intelligence

Houston Texans Audience in Germany

A data profile of the people who buy, follow and care about Houston Texans in Germany — modelled from more than twelve digital signal sources. Houston Texans has an estimated audience of 232,160 people in Germany.

#41among American football in Germany#344among Team in Germany#1678in Sports

The average Houston Texans fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleveland Browns, Indianapolis Colts, Jackie Robinson, with strongest over-indexing on Cleveland Browns (83.43× the country average).

Demographically, the Houston Texans audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Houston Texans fan in Germany is more male, around 31.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Texans profile in Germany.

Audience size
232K
in Germany
Gender
30.7%♀
69.3% male
Age
31.2
average years
Country rank
#20658
Team in Germany
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Texans fans

30.7% are female, 69.3% are male, average age 31.2.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Houston Texans audience in Germany
MetricValue
Female30.7%
Male69.3%
Average age31.2
Estimated audience size232,160
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Houston Texans audience in Germany
Age bracketShare%
16-1941%
20-2922%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Houston Texans audience comes from Germany.

Worldwide audience distribution share by country for Houston Texans
CountryShare
United States84.9%
Canada2.1%
Mexico1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Texans audience in Germany is strongest.

Fig. 05

Top regions by affinity

Houston Texans fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.39×
02Hessen~20K1.15×
03Niedersachsen~30K1.14×
04Hamburg~6K1.12×
05Bayern~40K1.09×
06Berlin~10K1.07×
07Schleswig-Holstein~9K1.07×
08Bremen~2K1.03×
09Brandenburg~7K1.02×
10Nordrhein-Westfalen~50K0.99×
11Baden-Württemberg~30K0.93×
12Saarland~2K0.89×
13Sachsen~10K0.86×
14Thüringen~5K0.85×
15Mecklenburg-Vorpommern~4K0.83×
16Sachsen-Anhalt~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Houston Texans, Germany
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Texans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Texans audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports324.67×
02Red LobsterFood & Beverages151.19×
03Texas RoadhouseFood & Beverages135.05×
04Cleveland BrownsSports83.43×
05Jacksonville JaguarsSports80.16×
06Indianapolis ColtsSports77.07×
07Cincinnati BengalsSports75.79×
08Washington CommandersSports64.62×
09Arizona CardinalsSports63.85×
10Baltimore RavensSports57.24×
11Denver BroncosSports52.63×
12New York GiantsSports49.12×
13Kansas City ChiefsSports46.46×
14Buffalo BillsSports38.87×
15Pittsburgh SteelersSports36.32×
16Green Bay PackersSports33.76×
17Tampa Bay BuccaneersSports33.51×
18San Francisco 49ersSports33.32×
19Seattle SeahawksSports26.68×
20Travis KelceSports24.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Texans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Texans audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.97×
IndividualismJOY2.08×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Texans audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
DIY MentalityTHRILL0.56×
Pet OwnershipJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Texans have in Germany?

Houston Texans has an estimated audience of 232,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Houston Texans fans?

30.7% of Houston Texans fans are female, 69.3% are male, with an average age of 31.2 years.

03

Which brands do Houston Texans fans like most?

Houston Texans fans show strongest brand affinity for Cleveland Browns (83.43×), Indianapolis Colts (77.07×), and Jackie Robinson (324.67×) over the country average.

04

Where do Houston Texans fans live in Germany?

Houston Texans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Texans fans also like?

Beyond Houston Texans itself, the audience over-indexes on Indianapolis Colts (77.07×), Jackie Robinson (324.67×), Kansas City Chiefs (46.46×), and Cincinnati Bengals (75.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Houston Texans audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Houston Texans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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