Houston Texans Audience in Germany
Houston Texans has an estimated audience of 228,950 people in Germany. 30.7% are female, 69.3% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleveland Browns, Indianapolis Colts, Jackie Robinson, Kansas City Chiefs, Cincinnati Bengals.
The average Houston Texans fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleveland Browns, Indianapolis Colts, Jackie Robinson, with strongest over-indexing on Cleveland Browns (83.43× the country average). Demographically, the Houston Texans audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Houston Texans fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 31.2 |
| Estimated audience size | 228,950 |
Audience persona
The typical Houston Texans fan in Germany is more male, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,441 | 1.03× |
| Bayern | 41,507 | 1.13× |
| Baden-Württemberg | 28,419 | 0.91× |
| Niedersachsen | 26,703 | 1.2× |
| Hessen | 21,111 | 1.21× |
| Rheinland-Pfalz | 17,002 | 1.48× |
| Berlin | 11,758 | 1.15× |
| Sachsen | 9,406 | 0.84× |
| Schleswig-Holstein | 8,551 | 1.04× |
| Brandenburg | 6,454 | 0.91× |
| Hamburg | 6,018 | 1.16× |
| Thüringen | 4,645 | 0.8× |
| Sachsen-Anhalt | 3,884 | 0.65× |
| Mecklenburg-Vorpommern | 3,192 | 0.73× |
| Saarland | 2,298 | 0.82× |
| Bremen | 1,851 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 83.43× | Sports |
| Indianapolis Colts | 77.07× | Sports |
| Jackie Robinson | 324.67× | Sports |
| Kansas City Chiefs | 46.46× | Sports |
| Cincinnati Bengals | 75.79× | Sports |
| Texas Roadhouse | 135.05× | Food & Beverages |
| Jacksonville Jaguars | 80.16× | Sports |
| Baltimore Ravens | 57.24× | Sports |
| Buffalo Bills | 38.87× | Sports |
| Red Lobster | 151.19× | Food & Beverages |
| Arizona Cardinals | 63.85× | Sports |
| Denver Broncos | 52.63× | Sports |
| Washington Commanders | 64.62× | Sports |
| Travis Kelce | 24.53× | Sports |
| Green Bay Packers | 33.76× | Sports |
| New York Giants | 49.12× | Sports |
| Pittsburgh Steelers | 36.32× | Sports |
| Tampa Bay Buccaneers | 33.51× | Sports |
| San Francisco 49ers | 33.32× | Sports |
| Seattle Seahawks | 26.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| Spirituality | BALANCE | 1.2 |
| Sports Activity | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.2% |
| Canada | 1.9% |
| Mexico | 1.9% |
See Houston Texans audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Houston Texans have in Germany?
Houston Texans has an estimated audience of 228,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Houston Texans fans?
30.7% of Houston Texans fans are female, 69.3% are male, with an average age of 31.2 years.
Which brands do Houston Texans fans like most?
Houston Texans fans show strongest brand affinity for Cleveland Browns (83.43×), Indianapolis Colts (77.07×), and Jackie Robinson (324.67×) over the country average.
Where do Houston Texans fans live in Germany?
Houston Texans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,441), Bayern (reach 41,507), and Baden-Württemberg (reach 28,419). These three regions account for the largest share of the active audience.
What other brands do Houston Texans fans also like?
Beyond Houston Texans itself, the audience over-indexes on Indianapolis Colts (77.07×), Jackie Robinson (324.67×), Kansas City Chiefs (46.46×), and Cincinnati Bengals (75.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Houston Texans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.