Indianapolis Colts Audience in Germany
Indianapolis Colts has an estimated audience of 375,489 people in Germany. 34.0% are female, 66.0% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleveland Browns, Cincinnati Bengals, Kansas City Chiefs, Jacksonville Jaguars, Washington Commanders.
The average Indianapolis Colts fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleveland Browns, Cincinnati Bengals, Kansas City Chiefs, with strongest over-indexing on Cleveland Browns (133.8× the country average). Demographically, the Indianapolis Colts audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Indianapolis Colts fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 30.2 |
| Estimated audience size | 375,489 |
Audience persona
The typical Indianapolis Colts fan in Germany is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,051 | 0.9× |
| Bayern | 56,127 | 0.93× |
| Baden-Württemberg | 41,808 | 0.82× |
| Hessen | 40,948 | 1.43× |
| Niedersachsen | 34,542 | 0.95× |
| Thüringen | 24,515 | 2.56× |
| Rheinland-Pfalz | 19,362 | 1.03× |
| Berlin | 15,326 | 0.91× |
| Sachsen | 15,113 | 0.82× |
| Schleswig-Holstein | 10,047 | 0.75× |
| Brandenburg | 7,779 | 0.67× |
| Hamburg | 7,703 | 0.91× |
| Sachsen-Anhalt | 6,190 | 0.64× |
| Mecklenburg-Vorpommern | 4,712 | 0.66× |
| Bremen | 4,035 | 1.26× |
| Saarland | 3,591 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 133.8× | Sports |
| Cincinnati Bengals | 135.85× | Sports |
| Kansas City Chiefs | 78.89× | Sports |
| Jacksonville Jaguars | 143.69× | Sports |
| Washington Commanders | 135.13× | Sports |
| Baltimore Ravens | 97.2× | Sports |
| Buffalo Bills | 62.7× | Sports |
| Denver Broncos | 89.62× | Sports |
| Houston Texans | 94.05× | Sports |
| Arizona Cardinals | 102.39× | Sports |
| Travis Kelce | 40.97× | Sports |
| New York Giants | 83.65× | Sports |
| Green Bay Packers | 54.74× | Sports |
| Tampa Bay Buccaneers | 51.06× | Sports |
| For sale by owner | 20× | Home & Garden |
| San Francisco 49ers | 49.34× | Sports |
| Pittsburgh Steelers | 49.6× | Sports |
| Trophy hunting | 20× | Sports |
| Los Angeles Rams | 49.16× | Sports |
| Tennessee Titans | 61.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Patriotism | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.25 |
| Travelling | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.18 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.1% |
| Canada | 3.0% |
| United Kingdom | 2.8% |
See Indianapolis Colts audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Indianapolis Colts have in Germany?
Indianapolis Colts has an estimated audience of 375,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indianapolis Colts fans?
34.0% of Indianapolis Colts fans are female, 66.0% are male, with an average age of 30.2 years.
Which brands do Indianapolis Colts fans like most?
Indianapolis Colts fans show strongest brand affinity for Cleveland Browns (133.8×), Cincinnati Bengals (135.85×), and Kansas City Chiefs (78.89×) over the country average.
Where do Indianapolis Colts fans live in Germany?
Indianapolis Colts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,051), Bayern (reach 56,127), and Baden-Württemberg (reach 41,808). These three regions account for the largest share of the active audience.
What other brands do Indianapolis Colts fans also like?
Beyond Indianapolis Colts itself, the audience over-indexes on Cincinnati Bengals (135.85×), Kansas City Chiefs (78.89×), Jacksonville Jaguars (143.69×), and Washington Commanders (135.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indianapolis Colts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.