Rascasse Audience Intelligence

Indianapolis Colts Audience in Germany

A data profile of the people who buy, follow and care about Indianapolis Colts in Germany — modelled from more than twelve digital signal sources. Indianapolis Colts has an estimated audience of 375,088 people in Germany.

#20among American football in Germany#230among Team in Germany#1173in Sports

The average Indianapolis Colts fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleveland Browns, Cincinnati Bengals, Kansas City Chiefs, with strongest over-indexing on Cleveland Browns (133.8× the country average).

Demographically, the Indianapolis Colts audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Indianapolis Colts fan in Germany is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indianapolis Colts profile in Germany.

Audience size
375K
in Germany
Gender
34.0%♀
66.0% male
Age
30.2
average years
Country rank
#14773
Team in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indianapolis Colts fans

34.0% are female, 66.0% are male, average age 30.2.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Indianapolis Colts audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age30.2
Estimated audience size375,088
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Indianapolis Colts audience in Germany
Age bracketShare%
16-1948%
20-2919%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Indianapolis Colts audience comes from Germany.

Worldwide audience distribution share by country for Indianapolis Colts
CountryShare
United States80.8%
Canada3.1%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indianapolis Colts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indianapolis Colts fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.85×
02Berlin~30K1.55×
03Brandenburg~10K1.23×
04Hessen~30K1.21×
05Bremen~3K1.02×
06Rheinland-Pfalz~20K1.00×
07Hamburg~8K0.99×
08Bayern~60K0.98×
09Niedersachsen~30K0.95×
10Sachsen~20K0.90×
11Schleswig-Holstein~10K0.90×
12Saarland~4K0.87×
13Nordrhein-Westfalen~70K0.86×
14Mecklenburg-Vorpommern~6K0.86×
15Baden-Württemberg~40K0.83×
16Sachsen-Anhalt~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Indianapolis Colts, Germany
0.83×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indianapolis Colts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indianapolis Colts audience
#·InterestCategoryAffinity×
01Jacksonville JaguarsSports143.69×
02Cincinnati BengalsSports135.85×
03Washington CommandersSports135.13×
04Cleveland BrownsSports133.80×
05Arizona CardinalsSports102.39×
06Baltimore RavensSports97.20×
07Houston TexansSports94.05×
08Denver BroncosSports89.62×
09New York GiantsSports83.65×
10Kansas City ChiefsSports78.89×
11Buffalo BillsSports62.70×
12Tennessee TitansSports61.94×
13Green Bay PackersSports54.74×
14Tampa Bay BuccaneersSports51.06×
15Pittsburgh SteelersSports49.60×
16San Francisco 49ersSports49.34×
17Los Angeles RamsSports49.16×
18Travis KelceSports40.97×
19For sale by ownerHome & Garden20.00×
20Trophy huntingSports20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indianapolis Colts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indianapolis Colts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
MindfulnessBALANCE1.78×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indianapolis Colts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Quality AwarenessPREMIUM0.58×
DIY MentalityTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indianapolis Colts have in Germany?

Indianapolis Colts has an estimated audience of 375,088 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Indianapolis Colts fans?

34.0% of Indianapolis Colts fans are female, 66.0% are male, with an average age of 30.2 years.

03

Which brands do Indianapolis Colts fans like most?

Indianapolis Colts fans show strongest brand affinity for Cleveland Browns (133.8×), Cincinnati Bengals (135.85×), and Kansas City Chiefs (78.89×) over the country average.

04

Where do Indianapolis Colts fans live in Germany?

Indianapolis Colts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Indianapolis Colts fans also like?

Beyond Indianapolis Colts itself, the audience over-indexes on Cincinnati Bengals (135.85×), Kansas City Chiefs (78.89×), Jacksonville Jaguars (143.69×), and Washington Commanders (135.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Indianapolis Colts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indianapolis Colts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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