Pittsburgh Steelers Audience in Germany
Pittsburgh Steelers has an estimated audience of 405,940 people in Germany. 26.4% are female, 73.6% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, Buffalo Bills, Cincinnati Bengals.
The average Pittsburgh Steelers fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, with strongest over-indexing on Cleveland Browns (88.07× the country average). Demographically, the Pittsburgh Steelers audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Pittsburgh Steelers fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 32.1 |
| Estimated audience size | 405,940 |
Audience persona
The typical Pittsburgh Steelers fan in Germany is more male, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,723 | 1.06× |
| Bayern | 75,126 | 1.15× |
| Baden-Württemberg | 60,249 | 1.09× |
| Hessen | 43,077 | 1.39× |
| Niedersachsen | 35,993 | 0.91× |
| Rheinland-Pfalz | 30,699 | 1.51× |
| Berlin | 19,489 | 1.07× |
| Sachsen | 17,290 | 0.87× |
| Schleswig-Holstein | 15,666 | 1.07× |
| Hamburg | 10,304 | 1.12× |
| Brandenburg | 9,588 | 0.76× |
| Thüringen | 8,454 | 0.82× |
| Sachsen-Anhalt | 7,407 | 0.7× |
| Mecklenburg-Vorpommern | 5,465 | 0.71× |
| Saarland | 4,123 | 0.83× |
| Bremen | 3,261 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 88.07× | Sports |
| Indianapolis Colts | 72.32× | Sports |
| Kansas City Chiefs | 46.46× | Sports |
| Buffalo Bills | 49.23× | Sports |
| Cincinnati Bengals | 71.11× | Sports |
| Jacksonville Jaguars | 75.21× | Sports |
| Le'Veon Bell | 323.37× | Sports |
| San Francisco 49ers | 45.88× | Sports |
| Houston Texans | 61.54× | Sports |
| Baltimore Ravens | 54.06× | Sports |
| Tampa Bay Buccaneers | 42.45× | Sports |
| For sale by owner | 16.36× | Home & Garden |
| Travis Kelce | 25.66× | Sports |
| Arizona Cardinals | 63.85× | Sports |
| Denver Broncos | 52.78× | Sports |
| Green Bay Packers | 37.33× | Sports |
| Washington Commanders | 60.63× | Sports |
| New Orleans Saints | 45.89× | Sports |
| NBA playoffs | 15.94× | Sports |
| New York Giants | 49.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| Risk Appetite | THRILL | 1.31 |
| Patriotism | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.24 |
| Travelling | THRILL | 1.18 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.4% |
| Canada | 2.7% |
| Japan | 2.6% |
See Pittsburgh Steelers audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Pittsburgh Steelers have in Germany?
Pittsburgh Steelers has an estimated audience of 405,940 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pittsburgh Steelers fans?
26.4% of Pittsburgh Steelers fans are female, 73.6% are male, with an average age of 32.1 years.
Which brands do Pittsburgh Steelers fans like most?
Pittsburgh Steelers fans show strongest brand affinity for Cleveland Browns (88.07×), Indianapolis Colts (72.32×), and Kansas City Chiefs (46.46×) over the country average.
Where do Pittsburgh Steelers fans live in Germany?
Pittsburgh Steelers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,723), Bayern (reach 75,126), and Baden-Württemberg (reach 60,249). These three regions account for the largest share of the active audience.
What other brands do Pittsburgh Steelers fans also like?
Beyond Pittsburgh Steelers itself, the audience over-indexes on Indianapolis Colts (72.32×), Kansas City Chiefs (46.46×), Buffalo Bills (49.23×), and Cincinnati Bengals (71.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pittsburgh Steelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.