Rascasse Audience Intelligence

Pittsburgh Steelers Audience in Germany

A data profile of the people who buy, follow and care about Pittsburgh Steelers in Germany — modelled from more than twelve digital signal sources. Pittsburgh Steelers has an estimated audience of 399,014 people in Germany.

#18among American football in Germany#215among Team in Germany#1110in Sports

The average Pittsburgh Steelers fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, with strongest over-indexing on Cleveland Browns (88.07× the country average).

Demographically, the Pittsburgh Steelers audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pittsburgh Steelers fan in Germany is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh Steelers profile in Germany.

Audience size
399K
in Germany
Gender
26.4%♀
73.6% male
Age
32.1
average years
Country rank
#14035
Team in Germany
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pittsburgh Steelers fans

26.4% are female, 73.6% are male, average age 32.1.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Pittsburgh Steelers audience in Germany
MetricValue
Female26.4%
Male73.6%
Average age32.1
Estimated audience size399,014
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Pittsburgh Steelers audience in Germany
Age bracketShare%
16-1937%
20-2924%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Pittsburgh Steelers audience comes from Germany.

Worldwide audience distribution share by country for Pittsburgh Steelers
CountryShare
United States84.7%
Canada3.1%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh Steelers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pittsburgh Steelers fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.48×
02Hessen~40K1.33×
03Bremen~4K1.12×
04Bayern~70K1.11×
05Baden-Württemberg~60K1.07×
06Hamburg~10K1.06×
07Schleswig-Holstein~20K1.05×
08Nordrhein-Westfalen~90K1.02×
09Berlin~20K1.01×
10Saarland~5K0.92×
11Niedersachsen~40K0.91×
12Sachsen~20K0.88×
13Thüringen~9K0.86×
14Brandenburg~10K0.78×
15Mecklenburg-Vorpommern~6K0.77×
16Sachsen-Anhalt~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Steelers, Germany
0.76×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh Steelers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh Steelers audience
#·InterestCategoryAffinity×
01Le'Veon BellSports323.37×
02Cleveland BrownsSports88.07×
03Jacksonville JaguarsSports75.21×
04Indianapolis ColtsSports72.32×
05Cincinnati BengalsSports71.11×
06Arizona CardinalsSports63.85×
07Houston TexansSports61.54×
08Washington CommandersSports60.63×
09Baltimore RavensSports54.06×
10Denver BroncosSports52.78×
11Buffalo BillsSports49.23×
12Kansas City ChiefsSports46.46×
13New Orleans SaintsSports45.89×
14San Francisco 49ersSports45.88×
15Tampa Bay BuccaneersSports42.45×
16Green Bay PackersSports37.33×
17Seattle SeahawksSports33.58×
18Travis KelceSports25.66×
19For sale by ownerHome & Garden16.36×
20NBA playoffsSports15.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh Steelers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh Steelers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Early Adopter MentalityPOWER1.64×
Healthy LifestyleBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh Steelers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.74×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh Steelers have in Germany?

Pittsburgh Steelers has an estimated audience of 399,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pittsburgh Steelers fans?

26.4% of Pittsburgh Steelers fans are female, 73.6% are male, with an average age of 32.1 years.

03

Which brands do Pittsburgh Steelers fans like most?

Pittsburgh Steelers fans show strongest brand affinity for Cleveland Browns (88.07×), Indianapolis Colts (72.32×), and Kansas City Chiefs (46.46×) over the country average.

04

Where do Pittsburgh Steelers fans live in Germany?

Pittsburgh Steelers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh Steelers fans also like?

Beyond Pittsburgh Steelers itself, the audience over-indexes on Indianapolis Colts (72.32×), Kansas City Chiefs (46.46×), Buffalo Bills (49.23×), and Cincinnati Bengals (71.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Pittsburgh Steelers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pittsburgh Steelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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