Rascasse Audience Intelligence

Pittsburgh Steelers Fan Demographics in United States

Pittsburgh Steelers has an estimated audience of 27.3M people in United States.

#5among American football in United States
#9among teams in United States#68in Sports

The average Pittsburgh Steelers fan in United States is 36.6 years old, more male, and lives primarily in Pennsylvania.

By number of fans, Pittsburgh Steelers ranks #4 among the 32 NFL teams in United States — 1.8× the group median.

Its fans are 0.9 years younger than the group average of 37.5.

In Q3/2026, search interest was −26.8% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: October, November and December account for 44% of the year's searches, February is the quietest month.

Most fans live in Pennsylvania, Ohio, Florida.

Top affinities include CBS Sports Network, Florida State Seminoles football, Texas A&M Aggies football, with strongest over-indexing on CBS Sports Network (8.53× the country average).

The typical Pittsburgh Steelers fan in United States is more male, around 36.6 years old, with a notable affinity for CBS Sports Network.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
27.3M
in United States
Gender
31.7%♀
68.3% male
Age
36.6
average years
Country rank
#1068
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pittsburgh Steelers fans

31.7% are female, 68.3% are male, average age 36.6.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Pittsburgh Steelers audience in United States
MetricValue
Female31.7%
Male68.3%
Average age36.6
Estimated audience size27.3M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Pittsburgh Steelers audience in United States
Age bracketShare%
16-2430%
25-3420%
35-4418%
45-5417%
55+16%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Pittsburgh Steelers audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Steelers
CountryShare
United States87.9%
Canada3.0%
Mexico2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pittsburgh Steelers fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~5.5M5.34×
02West Virginia~700K4.49×
03Ohio~2.5M2.54×
04South Carolina~800K1.73×
05Maryland~800K1.51×
06Mississippi~400K1.48×
07Virginia~1M1.35×
08Delaware~100K1.31×
09North Carolina~1M1.26×
10New Mexico~200K1.16×
11Kentucky~400K1.13×
12Tennessee~600K1.05×
13Iowa~300K0.98×
14Montana~90K0.98×
15Wyoming~40K0.95×
16Florida~1.5M0.87×
17South Dakota~60K0.87×
18Wisconsin~400K0.82×
19Georgia~700K0.80×
20Arizona~500K0.79×
21Indiana~400K0.79×
22Arkansas~200K0.78×
23Kansas~200K0.77×
24Alabama~300K0.76×
25Idaho~100K0.76×
26Hawaii~90K0.75×
27North Dakota~50K0.75×
28Missouri~400K0.72×
29Colorado~300K0.72×
30Louisiana~300K0.72×
31Nevada~200K0.71×
32Washington, District of Columbia~40K0.71×
33Michigan~600K0.70×
34New Jersey~500K0.69×
35Alaska~40K0.68×
36Nebraska~100K0.67×
37Illinois~700K0.66×
38Oklahoma~200K0.62×
39Connecticut~200K0.61×
40Washington~400K0.59×
41Texas~1M0.58×
42New York~1M0.58×
43Rhode Island~50K0.57×
44Oregon~200K0.56×
45Maine~60K0.55×
46Utah~100K0.53×
47Minnesota~200K0.50×
48New Hampshire~50K0.48×
49California~1.5M0.41×
50Massachusetts~200K0.40×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Steelers, United States
0.40×1.00×5.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pittsburgh Steelers audience vs. the country average
#·InterestCategoryAffinity×
01CBS Sports NetworkSports8.53×
02Florida State Seminoles footballSports8.44×
03Texas A&M Aggies footballSports8.00×
04Cincinnati BengalsSports7.53×
05NFL Sunday TicketEvent7.38×
06Indianapolis ColtsSports7.08×
07New York JetsSports7.06×
08Atlanta FalconsSports6.98×
09Cleveland BrownsSports6.63×
10Minnesota VikingsSports6.36×
11Tampa Bay BuccaneersSports6.34×
12New York GiantsSports5.91×
13Buffalo BillsSports5.90×
14Aaron RodgersSports5.74×
15Miami DolphinsSports5.52×
16Baltimore RavensSports5.52×
17Denver BroncosSports5.27×
18Seattle SeahawksSports5.05×
19Green Bay PackersSports4.88×
20Detroit LionsSports4.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pittsburgh Steelers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pittsburgh Steelers audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
PatriotismCONSERVATISM0.91×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pittsburgh Steelers audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.53×
Quality AwarenessPREMIUM0.55×
Design AffinityPREMIUM0.56×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pittsburgh Steelers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pittsburgh-steelers-7734” · Methodology