Seattle Seahawks Audience in Germany
Seattle Seahawks has an estimated audience of 483,027 people in Germany. 24.3% are female, 75.7% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cleveland Browns, Indianapolis Colts, Buffalo Bills, Kansas City Chiefs, Bill Belichick.
The average Seattle Seahawks fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cleveland Browns, Indianapolis Colts, Buffalo Bills, with strongest over-indexing on Cleveland Browns (57.36× the country average). Demographically, the Seattle Seahawks audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Seattle Seahawks fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 32.0 |
| Estimated audience size | 483,027 |
Audience persona
The typical Seattle Seahawks fan in Germany is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,592 | 1.1× |
| Baden-Württemberg | 92,028 | 1.4× |
| Bayern | 79,280 | 1.02× |
| Niedersachsen | 48,216 | 1.03× |
| Hessen | 41,079 | 1.12× |
| Rheinland-Pfalz | 29,746 | 1.23× |
| Sachsen | 25,520 | 1.08× |
| Berlin | 19,518 | 0.9× |
| Schleswig-Holstein | 18,794 | 1.08× |
| Brandenburg | 14,354 | 0.96× |
| Hamburg | 11,905 | 1.09× |
| Sachsen-Anhalt | 10,358 | 0.83× |
| Thüringen | 7,739 | 0.63× |
| Mecklenburg-Vorpommern | 7,631 | 0.83× |
| Saarland | 4,690 | 0.79× |
| Bremen | 3,795 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 57.36× | Sports |
| Indianapolis Colts | 50.85× | Sports |
| Buffalo Bills | 35.77× | Sports |
| Kansas City Chiefs | 31.94× | Sports |
| Bill Belichick | 65.6× | Sports |
| Green Bay Packers | 33.4× | Sports |
| Cincinnati Bengals | 47.5× | Sports |
| Houston Texans | 45× | Sports |
| Backyard | 11.11× | Home & Garden |
| San Francisco 49ers | 32.69× | Sports |
| Baltimore Ravens | 39.35× | Sports |
| Jacksonville Jaguars | 50.24× | Sports |
| Pittsburgh Steelers | 31.83× | Sports |
| Russell Wilson | 63.41× | Sports |
| Transfermarkt | 5.93× | Sports |
| Jackie Robinson | 144.68× | Sports |
| Travis Kelce | 18.49× | Sports |
| Denver Broncos | 37.5× | Sports |
| Arizona Cardinals | 43.89× | Sports |
| New Orleans Saints | 34.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Patriotism | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.06 |
| Spirituality | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.2% |
| Canada | 3.7% |
| Mexico | 2.8% |
See Seattle Seahawks audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Seattle Seahawks have in Germany?
Seattle Seahawks has an estimated audience of 483,027 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Seattle Seahawks fans?
24.3% of Seattle Seahawks fans are female, 75.7% are male, with an average age of 32.0 years.
Which brands do Seattle Seahawks fans like most?
Seattle Seahawks fans show strongest brand affinity for Cleveland Browns (57.36×), Indianapolis Colts (50.85×), and Buffalo Bills (35.77×) over the country average.
Where do Seattle Seahawks fans live in Germany?
Seattle Seahawks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,592), Baden-Württemberg (reach 92,028), and Bayern (reach 79,280). These three regions account for the largest share of the active audience.
What other brands do Seattle Seahawks fans also like?
Beyond Seattle Seahawks itself, the audience over-indexes on Indianapolis Colts (50.85×), Buffalo Bills (35.77×), Kansas City Chiefs (31.94×), and Bill Belichick (65.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seattle Seahawks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.