Backyard Audience in Germany
Backyard has an estimated audience of 3,723,872 people in Germany. 40.2% are female, 59.8% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Artistic inspiration, Justice, Natural rubber, Gil Ofarim.
The average Backyard fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Artistic inspiration, Justice, with strongest over-indexing on Progressive rock (4.37× the country average). Demographically, the Backyard audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Backyard fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 40.8 |
| Estimated audience size | 3,723,872 |
Audience persona
The typical Backyard fan in Germany is more male, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 728,921 | 0.89× |
| Bayern | 539,863 | 0.9× |
| Niedersachsen | 445,400 | 1.23× |
| Baden-Württemberg | 418,201 | 0.82× |
| Hessen | 267,180 | 0.94× |
| Berlin | 199,569 | 1.2× |
| Sachsen | 191,170 | 1.05× |
| Hamburg | 166,601 | 1.98× |
| Rheinland-Pfalz | 138,681 | 0.74× |
| Schleswig-Holstein | 137,529 | 1.03× |
| Brandenburg | 114,551 | 0.99× |
| Sachsen-Anhalt | 89,261 | 0.93× |
| Thüringen | 82,482 | 0.87× |
| Mecklenburg-Vorpommern | 75,822 | 1.07× |
| Saarland | 32,017 | 0.7× |
| Bremen | 20,947 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.37× | Music & Radio |
| Artistic inspiration | 3.22× | Arts & Culture |
| Justice | 8.78× | Politics & Society |
| Natural rubber | 4.53× | Cars & Mobility |
| Gil Ofarim | 1.99× | Music & Radio |
| Product design | 2.03× | Business & Career |
| Collectable | 2× | Kids & Family |
| John Stuart Mill | 11.11× | Politics & Society |
| Nurse education | 2.25× | Kids & Family |
| Indigenous Australian art | 5.1× | Arts & Culture |
| Eco Friendly Living | 3.05× | Home & Garden |
| Laguna (province) | 11.11× | |
| Grover Cleveland | 11.11× | Politics & Society |
| Caprivi Strip | 7.63× | |
| Sixx | 2.25× | Movies & TV |
| Grappling | 1.59× | Sports |
| Business English | 1.81× | Business & Career |
| Hog Hunting | 3.06× | Sports |
| Cachorro | 2.22× | Pets & Animals |
| Minestrone | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.78 |
| Design Affinity | PREMIUM | 2.75 |
| Sports Activity | POWER | 2.67 |
| DIY Mentality | THRILL | 2.66 |
| Sustainability | BALANCE | 2.27 |
| Luxury Orientation | PREMIUM | 1.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
See Backyard audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Backyard have in Germany?
Backyard has an estimated audience of 3,723,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Backyard fans?
40.2% of Backyard fans are female, 59.8% are male, with an average age of 40.8 years.
Which brands do Backyard fans like most?
Backyard fans show strongest brand affinity for Progressive rock (4.37×), Artistic inspiration (3.22×), and Justice (8.78×) over the country average.
Where do Backyard fans live in Germany?
Backyard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 728,921), Bayern (reach 539,863), and Niedersachsen (reach 445,400). These three regions account for the largest share of the active audience.
What other brands do Backyard fans also like?
Beyond Backyard itself, the audience over-indexes on Artistic inspiration (3.22×), Justice (8.78×), Natural rubber (4.53×), and Gil Ofarim (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.