Rascasse Audience Intelligence

Backyard Audience in United States

A data profile of the people who buy, follow and care about Backyard in United States — modelled from more than twelve digital signal sources. Backyard has an estimated audience of 22,633,754 people in United States.

#960among Topic in United States#106in Home & Garden

The average Backyard fan in United States is 43.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Garden furniture, Planet Fitness, Renovation, with strongest over-indexing on Garden furniture (5.32× the country average).

Demographically, the Backyard audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Backyard fan in United States is balanced, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backyard profile in United States.

Audience size
22.6M
in United States
Gender
45.3%♀
54.7% male
Age
43.3
average years
Country rank
#1407
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backyard fans

45.3% are female, 54.7% are male, average age 43.3.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Backyard audience in United States
MetricValue
Female45.3%
Male54.7%
Average age43.3
Estimated audience size22,633,754
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Backyard audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Backyard audience comes from United States.

Worldwide audience distribution share by country for Backyard
CountryShare
United States34.7%
United Kingdom6.4%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backyard audience in United States is strongest.

Fig. 05

Top regions by affinity

Backyard fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~400K22.27×
02Arizona~2M3.93×
03West Virginia~100K1.40×
04Florida~2M1.36×
05Delaware~70K1.18×
06Texas~2.5M1.17×
07South Carolina~300K0.93×
08Maryland~300K0.87×
09Wisconsin~300K0.82×
10Louisiana~200K0.77×
11New Hampshire~70K0.76×
12Maine~60K0.76×
13California~2M0.75×
14Washington, District of Columbia~50K0.69×
15Nevada~100K0.67×
16Alaska~30K0.67×
17Tennessee~300K0.66×
18Arkansas~100K0.65×
19North Dakota~30K0.65×
20Kentucky~200K0.64×
21Rhode Island~50K0.64×
22New Jersey~400K0.63×
23Massachusetts~300K0.63×
24Utah~100K0.63×
25South Dakota~30K0.63×
26Pennsylvania~500K0.62×
27Mississippi~100K0.62×
28New York~800K0.61×
29Virginia~300K0.61×
30Washington~300K0.61×
31Oklahoma~200K0.61×
32Montana~40K0.61×
33Alabama~200K0.59×
34Oregon~200K0.59×
35Connecticut~100K0.59×
36Nebraska~70K0.59×
37New Mexico~70K0.59×
38Idaho~70K0.59×
39Illinois~400K0.58×
40Georgia~400K0.58×
41Michigan~300K0.58×
42Hawaii~60K0.58×
43Ohio~400K0.57×
44North Carolina~400K0.57×
45Kansas~100K0.57×
46Missouri~200K0.55×
47Colorado~200K0.55×
48Indiana~200K0.53×
49Minnesota~200K0.53×
50Iowa~100K0.52×
Fig. 06

Affinity by region

Affinity by region — Backyard, United States
0.52×1.00×22.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backyard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backyard audience
#·InterestCategoryAffinity×
01Garden furnitureHome & Garden5.32×
02Diaper bagKids & Family3.15×
03Lawn mowerHome & Garden3.13×
04Fly fishingSports2.98×
05Ace HardwareHome & Garden2.97×
06Golf ChannelSports2.88×
07Hardware storeHome & Garden2.75×
08Microwave ovenHome & Garden2.70×
09Sustainable energyHome & Garden2.61×
10RenovationHome & Garden2.52×
11Planet FitnessSports2.50×
12CarpentryHome & Garden2.43×
13Renewable energyBusiness & Career2.34×
14Discount storesShopping1.96×
15Home AppliancesHome & Garden1.93×
16MenardsHome & Garden1.93×
17Bass guitarMusic & Radio1.93×
18IKEAHome & Garden1.84×
19Mortgage loansBusiness & Career1.69×
20Hobby LobbyHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backyard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backyard audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.08×
DIY MentalityTHRILL1.99×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backyard audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
MindfulnessBALANCE0.84×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backyard have in United States?

Backyard has an estimated audience of 22,633,754 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Backyard fans?

45.3% of Backyard fans are female, 54.7% are male, with an average age of 43.3 years.

03

Which brands do Backyard fans like most?

Backyard fans show strongest brand affinity for Garden furniture (5.32×), Planet Fitness (2.5×), and Renovation (2.52×) over the country average.

04

Where do Backyard fans live in United States?

Backyard fans in United States are most concentrated in Texas (reach ~2.5M), Florida (reach ~2M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Backyard fans also like?

Beyond Backyard itself, the audience over-indexes on Planet Fitness (2.5×), Renovation (2.52×), Ace Hardware (2.97×), and Hardware store (2.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Backyard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Backyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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