Backyard Audience in United States

Backyard has an estimated audience of 22,633,754 people in United States. 45.3% are female, 54.7% are male, average age 43.3. Top regions: Texas, California, Florida. Top brand affinities: Planet Fitness, Diaper bag, Moto Guzzi, Lowe's, Garden furniture.

The average Backyard fan in United States is 43.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Planet Fitness, Diaper bag, Moto Guzzi, with strongest over-indexing on Planet Fitness (3.93× the country average). Demographically, the Backyard audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Backyard fans

Demographic split for Backyard audience in United States
MetricValue
Female45.3%
Male54.7%
Average age43.3
Estimated audience size22,633,754

Audience persona

The typical Backyard fan in United States is balanced, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Backyard in United States
RegionReachAffinity
Texas3,257,5371.67×
California2,301,2780.92×
Florida2,210,3721.44×
Arizona2,167,0594.69×
New York961,3980.76×
Pennsylvania553,7410.73×
Illinois514,3360.68×
Georgia478,5190.69×
North Carolina473,6840.7×
Ohio452,2190.65×
Vermont441,09012.87×
New Jersey427,5540.74×
Maryland396,8541.02×
Michigan395,1900.67×
Virginia389,4070.71×
South Carolina363,3321.07×
Washington334,3080.74×
Tennessee325,3210.72×
Wisconsin320,8150.94×
Massachusetts320,3880.72×
Louisiana256,9320.88×
Indiana243,8870.59×
Missouri223,3810.61×
Colorado219,2680.61×
Kentucky203,1590.72×
Alabama202,7780.64×
Minnesota191,1730.59×
Oregon173,0950.67×
Nevada166,8300.76×
West Virginia166,8081.58×
Oklahoma164,3740.65×
Connecticut145,0380.64×
Utah138,6300.68×
Arkansas126,2800.68×
Mississippi113,9440.61×
Kansas104,0500.58×
Iowa96,0440.52×
Delaware83,9791.34×
New Hampshire70,9850.8×
Nebraska63,1340.56×
New Mexico61,7010.54×
Idaho61,4070.54×
Maine59,2800.73×
Washington, District of Columbia50,2560.74×
Hawaii48,0520.49×
Rhode Island42,0270.58×
Montana28,3350.45×
South Dakota22,0210.42×
North Dakota21,6460.47×
Alaska17,3210.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Backyard audience
BrandAffinityCategory
Planet Fitness3.93×Sports
Diaper bag5.73×Kids & Family
Moto Guzzi17.87×Cars & Mobility
Lowe's2.37×Shopping
Garden furniture4.93×Home & Garden
Renovation2.62×Home & Garden
Bass guitar3.06×Music & Radio
Clarinet5.32×Music & Radio
MSN2.23×News
Bachelor of Business Administration21.01×Business & Career
Funko5.94×Kids & Family
Saxophone5.03×Music & Radio
Hiking trails4.67×Sports
Lawn mower3.71×Home & Garden
Home Appliances2.01×Home & Garden
Ace Hardware2.57×Home & Garden
Staples (Canada)2.51×Business & Career
Mechanical engineering3.19×Business & Career
Cello4.35×Music & Radio
Princess Polly4.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Backyard audience
TraitClusterScore
Urban LifestyleOPEN2.78
DIY MentalityTHRILL1.82
Design AffinityPREMIUM1.52
Family OrientationCONSERVATISM1.45
TravellingTHRILL1.32
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Backyard
CountryShare
United States34.8%
United Kingdom6.4%
Germany5.7%

See Backyard audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Backyard have in United States?

Backyard has an estimated audience of 22,633,754 people in United States, concentrated in Texas and California.

What is the gender split and age of Backyard fans?

45.3% of Backyard fans are female, 54.7% are male, with an average age of 43.3 years.

Which brands do Backyard fans like most?

Backyard fans show strongest brand affinity for Planet Fitness (3.93×), Diaper bag (5.73×), and Moto Guzzi (17.87×) over the country average.

Where do Backyard fans live in United States?

Backyard fans in United States are most concentrated in Texas (reach 3,257,537), California (reach 2,301,278), and Florida (reach 2,210,372). These three regions account for the largest share of the active audience.

What other brands do Backyard fans also like?

Beyond Backyard itself, the audience over-indexes on Diaper bag (5.73×), Moto Guzzi (17.87×), Lowe's (2.37×), and Garden furniture (4.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Backyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.