Garden furniture Audience in United States

Garden furniture logo

Garden furniture has an estimated audience of 14,646,594 people in United States. 63.8% are female, 36.2% are male, average age 43.4. Top regions: California, Utah, New York. Top brand affinities: Backyard, Patio, Coffee table, Menards, Bed.

The average Garden furniture fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Utah, New York. Top brand affinities include Backyard, Patio, Coffee table, with strongest over-indexing on Backyard (5.32× the country average). Demographically, the Garden furniture audience skews more female with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Garden furniture fans

Demographic split for Garden furniture audience in United States
MetricValue
Female63.8%
Male36.2%
Average age43.4
Estimated audience size14,646,594

Audience persona

The typical Garden furniture fan in United States is more female, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Backyard.

Top regions in United States

Top regions ranked by reach for Garden furniture in United States
RegionReachAffinity
California2,699,5221.68×
Utah2,250,00019.86×
New York977,6341.19×
Texas778,6210.62×
Florida732,3730.74×
Massachusetts343,9421.19×
Michigan306,6570.8×
Illinois304,7860.62×
North Carolina276,5710.63×
Georgia266,2120.59×
Pennsylvania263,0570.53×
New Jersey240,4010.65×
Ohio210,2540.47×
Virginia196,1370.55×
Washington183,8940.63×
Oregon170,0131.01×
Maryland161,1480.64×
Arizona139,8790.47×
Tennessee138,2720.47×
South Carolina133,6700.61×
Indiana123,1990.46×
Colorado120,8650.52×
Missouri117,6090.5×
Connecticut99,7510.68×
Alabama93,5780.46×
Louisiana92,3230.49×
Kentucky88,7840.48×
Oklahoma84,1990.52×
Minnesota79,3070.38×
Wisconsin75,8520.34×
Nevada68,5800.48×
Kansas58,0640.5×
New Hampshire54,9350.95×
Arkansas49,1980.41×
Mississippi48,4570.4×
Iowa46,7710.39×
Idaho38,7000.53×
New Mexico36,6950.5×
Nebraska32,2760.44×
Maine31,8090.61×
West Virginia30,4790.45×
Washington, District of Columbia30,3800.69×
Rhode Island28,7970.62×
Hawaii28,5670.45×
Montana23,2000.57×
Alaska22,8120.73×
Vermont22,3600.87×
Delaware20,3590.5×
Wyoming20,0330.92×
South Dakota19,6280.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden furniture audience
BrandAffinityCategory
Backyard5.32×Home & Garden
Patio4.98×Home & Garden
Coffee table8.36×Food & Beverages
Menards3.47×Home & Garden
Bed3.1×Home & Garden
Living room4.16×Home & Garden
Lowe's2.3×Shopping
Kitchenware3.55×Home & Garden
Chair3.36×Home & Garden
Renovation2.65×Home & Garden
Kitchen2×Home & Garden
Couch3.78×Home & Garden
Kohl's2.13×Shopping
Home Appliances2.3×Home & Garden
Pergola5.33×Home & Garden
Bathroom2.65×Home & Garden
Hobby Lobby2.14×Home & Garden
Garden2.03×Home & Garden
Urban horticulture6.92×Home & Garden
Table (furniture)4.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden furniture audience
TraitClusterScore
DIY MentalityTHRILL1.43
Quality AwarenessPREMIUM1.43
Price SensitivityPREMIUM1.42
Design AffinityPREMIUM1.31
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Garden furniture
CountryShare
United States18.7%
United Kingdom9.7%
China6.5%

See Garden furniture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Garden furniture have in United States?

Garden furniture has an estimated audience of 14,646,594 people in United States, concentrated in California and Utah.

What is the gender split and age of Garden furniture fans?

63.8% of Garden furniture fans are female, 36.2% are male, with an average age of 43.4 years.

Which brands do Garden furniture fans like most?

Garden furniture fans show strongest brand affinity for Backyard (5.32×), Patio (4.98×), and Coffee table (8.36×) over the country average.

Where do Garden furniture fans live in United States?

Garden furniture fans in United States are most concentrated in California (reach 2,699,522), Utah (reach 2,250,000), and New York (reach 977,634). These three regions account for the largest share of the active audience.

What other brands do Garden furniture fans also like?

Beyond Garden furniture itself, the audience over-indexes on Patio (4.98×), Coffee table (8.36×), Menards (3.47×), and Bed (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.