Rascasse Audience Intelligence

Garden furniture Audience in United States

A data profile of the people who buy, follow and care about Garden furniture in United States — modelled from more than twelve digital signal sources. Garden furniture has an estimated audience of 14,646,594 people in United States.

#1616among Topic in United States#182in Home & Garden

The average Garden furniture fan in United States is 43.4 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, New York.

Top brand affinities include Backyard, Patio, Menards, with strongest over-indexing on Backyard (5.32× the country average).

Demographically, the Garden furniture audience skews more female with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garden furniture fan in United States is more female, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Backyard.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garden furniture profile in United States.

Audience size
14.6M
in United States
Gender
63.8%♀
36.2% male
Age
43.4
average years
Country rank
#2386
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garden furniture fans

63.8% are female, 36.2% are male, average age 43.4.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Garden furniture audience in United States
MetricValue
Female63.8%
Male36.2%
Average age43.4
Estimated audience size14,646,594
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Garden furniture audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Garden furniture audience comes from United States.

Worldwide audience distribution share by country for Garden furniture
CountryShare
United States18.7%
United Kingdom9.7%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

Garden furniture fans by region: top regions in United States
#RegionReachAffinity×
01Utah~2M18.30×
02California~2M1.38×
03Michigan~500K1.32×
04New York~1M1.20×
05Massachusetts~300K1.19×
06Mississippi~100K1.05×
07South Carolina~200K1.04×
08Alabama~200K1.04×
09New Hampshire~60K1.04×
10Vermont~30K1.02×
11Connecticut~100K0.97×
12Delaware~40K0.97×
13North Carolina~400K0.96×
14New Jersey~400K0.96×
15Alaska~30K0.96×
16North Dakota~30K0.96×
17Florida~900K0.95×
18West Virginia~60K0.95×
19South Dakota~30K0.95×
20Oregon~200K0.94×
21Maine~50K0.94×
22Rhode Island~40K0.94×
23Montana~40K0.94×
24Louisiana~200K0.93×
25Arkansas~100K0.93×
26Kentucky~200K0.92×
27New Mexico~70K0.92×
28Washington, District of Columbia~40K0.92×
29Kansas~100K0.91×
30Tennessee~300K0.90×
31Idaho~70K0.90×
32Pennsylvania~400K0.89×
33Illinois~400K0.89×
34Georgia~400K0.87×
35Ohio~400K0.87×
36Virginia~300K0.87×
37Maryland~200K0.87×
38Missouri~200K0.87×
39Oklahoma~100K0.87×
40Nebraska~60K0.87×
41Hawaii~50K0.87×
42Washington~300K0.86×
43Indiana~200K0.84×
44Iowa~100K0.84×
45Wisconsin~200K0.81×
46Nevada~100K0.80×
47Arizona~200K0.78×
48Colorado~200K0.78×
49Texas~900K0.75×
50Minnesota~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Garden furniture, United States
0.72×1.00×18.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden furniture audience
#·InterestCategoryAffinity×
01Coffee tableFood & Beverages8.36×
02Urban horticultureHome & Garden6.92×
03PergolaHome & Garden5.33×
04BackyardHome & Garden5.32×
05PatioHome & Garden4.98×
06Table (furniture)Home & Garden4.44×
07Living roomHome & Garden4.16×
08CouchHome & Garden3.78×
09KitchenwareHome & Garden3.55×
10MenardsHome & Garden3.47×
11ChairHome & Garden3.36×
12BedHome & Garden3.10×
13RenovationHome & Garden2.65×
14BathroomHome & Garden2.65×
15Lindsey GrahamPolitics & Society2.41×
16Home AppliancesHome & Garden2.30×
17Hobby LobbyHome & Garden2.14×
18Kohl'sShopping2.13×
19GardenHome & Garden2.03×
20KitchenHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden furniture audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.07×
Design AffinityPREMIUM1.80×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden furniture audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Early Adopter MentalityPOWER0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garden furniture have in United States?

Garden furniture has an estimated audience of 14,646,594 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Garden furniture fans?

63.8% of Garden furniture fans are female, 36.2% are male, with an average age of 43.4 years.

03

Which brands do Garden furniture fans like most?

Garden furniture fans show strongest brand affinity for Backyard (5.32×), Patio (4.98×), and Menards (3.47×) over the country average.

04

Where do Garden furniture fans live in United States?

Garden furniture fans in United States are most concentrated in Utah (reach ~2M), California (reach ~2M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Garden furniture fans also like?

Beyond Garden furniture itself, the audience over-indexes on Patio (4.98×), Menards (3.47×), Coffee table (8.36×), and Bed (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Garden furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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