Pergola Audience in United States

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Pergola has an estimated audience of 10,714,478 people in United States. 51.7% are female, 48.3% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Littlest Pet Shop (2012 TV series), Gazebo, Porch, Awning, Lowe's.

The average Pergola fan in United States is 47.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Littlest Pet Shop (2012 TV series), Gazebo, Porch, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (28.8× the country average). Demographically, the Pergola audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pergola fans

Demographic split for Pergola audience in United States
MetricValue
Female51.7%
Male48.3%
Average age47.7
Estimated audience size10,714,478

Audience persona

The typical Pergola fan in United States is balanced, around 47.7 years old, with strong Quality Awareness tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Top regions in United States

Top regions ranked by reach for Pergola in United States
RegionReachAffinity
California1,240,3121.05×
Texas1,084,7861.18×
Florida868,9111.2×
New York793,4991.33×
Illinois377,5391.06×
Ohio355,6781.08×
North Carolina349,4081.08×
Pennsylvania348,9070.97×
Georgia343,0411.04×
New Jersey328,0021.2×
Michigan296,3861.06×
Arizona259,3801.19×
Virginia250,6720.96×
Washington248,4191.16×
Indiana230,8261.18×
Colorado212,1921.26×
Tennessee209,2410.97×
Massachusetts187,9500.89×
South Carolina179,5641.11×
Missouri179,3321.04×
Wisconsin168,6291.05×
Maryland161,7160.88×
Minnesota153,2791×
Oklahoma146,9181.23×
Alabama143,4210.96×
Kentucky127,7690.95×
Oregon119,2680.97×
Connecticut118,0341.1×
Louisiana117,6040.85×
Utah114,4861.19×
Iowa96,2961.09×
Nevada93,7170.9×
Arkansas84,7090.96×
Kansas84,5171×
Mississippi72,6650.82×
Idaho60,6611.13×
Nebraska58,0191.08×
New Mexico55,9691.04×
West Virginia40,3610.81×
New Hampshire36,9000.87×
Rhode Island32,8000.96×
Maine32,1480.84×
Hawaii30,5740.66×
Delaware28,7570.97×
Montana27,4150.92×
South Dakota24,3900.98×
Washington, District of Columbia22,9150.71×
North Dakota21,4360.97×
Wyoming14,0330.88×
Vermont13,8450.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pergola audience
BrandAffinityCategory
Littlest Pet Shop (2012 TV series)28.8×
Gazebo18.93×Home & Garden
Porch8.48×Home & Garden
Awning13.97×Home & Garden
Lowe's2.47×Shopping
Concrete3.81×Home & Garden
Terrace (building)18.59×Home & Garden
Yard (land)8.64×Home & Garden
Wrench3.75×Home & Garden
Balcony8.64×Home & Garden
Flare11.89×Sports
Home décor products4.03×Home & Garden
Flickr5.56×Internet & Social Media
Rocking chair11.19×Home & Garden
Brick5.01×Home & Garden
U.S. state1.63×Travel & Leisure
House1.71×Home & Garden
Home improvement1.58×Home & Garden
Architecture1.85×Business & Career
Renovation2.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pergola audience
TraitClusterScore
Quality AwarenessPREMIUM1.87
DIY MentalityTHRILL1.62
IndulgenceJOY1.6
Design AffinityPREMIUM1.56
Convenience OrientationPREMIUM1.33
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Pergola
CountryShare
United States30.1%
Germany7.7%
Italy7.7%

See Pergola audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pergola have in United States?

Pergola has an estimated audience of 10,714,478 people in United States, concentrated in California and Texas.

What is the gender split and age of Pergola fans?

51.7% of Pergola fans are female, 48.3% are male, with an average age of 47.7 years.

Which brands do Pergola fans like most?

Pergola fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (28.8×), Gazebo (18.93×), and Porch (8.48×) over the country average.

Where do Pergola fans live in United States?

Pergola fans in United States are most concentrated in California (reach 1,240,312), Texas (reach 1,084,786), and Florida (reach 868,911). These three regions account for the largest share of the active audience.

What other brands do Pergola fans also like?

Beyond Pergola itself, the audience over-indexes on Gazebo (18.93×), Porch (8.48×), Awning (13.97×), and Lowe's (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pergola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.