Rascasse Audience Intelligence

Pergola Audience in United States

A data profile of the people who buy, follow and care about Pergola in United States — modelled from more than twelve digital signal sources. Pergola has an estimated audience of 10,714,478 people in United States.

#2157among Topic in United States#236in Home & Garden

The average Pergola fan in United States is 47.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Littlest Pet Shop (2012 TV series), Gazebo, Porch, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (28.8× the country average).

Demographically, the Pergola audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pergola fan in United States is balanced, around 47.7 years old, with strong DIY Mentality tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pergola profile in United States.

Audience size
10.7M
in United States
Gender
51.7%♀
48.3% male
Age
47.7
average years
Country rank
#3344
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pergola fans

51.7% are female, 48.3% are male, average age 47.7.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Pergola audience in United States
MetricValue
Female51.7%
Male48.3%
Average age47.7
Estimated audience size10,714,478
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Pergola audience in United States
Age bracketShare%
16-193%
20-2910%
30-3921%
40-4929%
50+37%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Pergola audience comes from United States.

Worldwide audience distribution share by country for Pergola
CountryShare
United States30.0%
Germany7.7%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pergola audience in United States is strongest.

Fig. 05

Top regions by affinity

Pergola fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.71×
02New Jersey~300K1.25×
03Colorado~200K1.20×
04Oklahoma~100K1.18×
05Utah~100K1.18×
06Arizona~300K1.17×
07Idaho~60K1.14×
08Florida~800K1.13×
09Indiana~200K1.12×
10Washington~200K1.11×
11Connecticut~100K1.09×
12Iowa~100K1.09×
13Nebraska~60K1.09×
14South Carolina~200K1.08×
15Texas~1M1.07×
16Ohio~300K1.05×
17North Carolina~300K1.04×
18South Dakota~30K1.04×
19California~1M1.03×
20Wisconsin~200K1.03×
21New Mexico~60K1.03×
22Illinois~400K1.02×
23North Dakota~20K1.02×
24Missouri~200K1.01×
25Michigan~300K1.00×
26Kansas~80K1.00×
27Georgia~300K0.98×
28Minnesota~100K0.98×
29Arkansas~90K0.98×
30Delaware~30K0.98×
31Wyoming~20K0.98×
32Tennessee~200K0.97×
33Rhode Island~30K0.97×
34Montana~30K0.97×
35Oregon~100K0.96×
36Pennsylvania~300K0.95×
37Kentucky~100K0.95×
38Alabama~100K0.94×
39Virginia~200K0.92×
40New Hampshire~40K0.90×
41Maine~30K0.90×
42Massachusetts~200K0.89×
43Nevada~90K0.88×
44Maryland~200K0.87×
45Louisiana~100K0.84×
46Mississippi~70K0.84×
47West Virginia~40K0.84×
48Vermont~20K0.83×
49Hawaii~30K0.73×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Pergola, United States
0.71×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pergola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pergola audience
#·InterestCategoryAffinity×
01Littlest Pet Shop (2012 TV series)Movie / TV Show / Series28.80×
02GazeboHome & Garden18.93×
03Terrace (building)Home & Garden18.59×
04AwningHome & Garden13.97×
05FlareSports11.89×
06Rocking chairHome & Garden11.19×
07Yard (land)Home & Garden8.64×
08BalconyHome & Garden8.64×
09PorchHome & Garden8.48×
10FlickrInternet & Social Media5.56×
11BrickHome & Garden5.01×
12Home décor productsHome & Garden4.03×
13ConcreteHome & Garden3.81×
14WrenchHome & Garden3.75×
15RenovationHome & Garden2.18×
16Sam's ClubShopping2.17×
17ArchitectureBusiness & Career1.85×
18HouseHome & Garden1.71×
19U.S. stateTravel & Leisure1.63×
20Home improvementHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pergola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pergola audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.12×
Design AffinityPREMIUM1.52×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pergola audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.00×
Pet OwnershipJOY1.00×
Healthy LifestyleBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pergola have in United States?

Pergola has an estimated audience of 10,714,478 people in United States, concentrated in California and New York.

02

What is the gender split and age of Pergola fans?

51.7% of Pergola fans are female, 48.3% are male, with an average age of 47.7 years.

03

Which brands do Pergola fans like most?

Pergola fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (28.8×), Gazebo (18.93×), and Porch (8.48×) over the country average.

04

Where do Pergola fans live in United States?

Pergola fans in United States are most concentrated in California (reach ~1M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pergola fans also like?

Beyond Pergola itself, the audience over-indexes on Gazebo (18.93×), Porch (8.48×), Awning (13.97×), and Concrete (3.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pergola audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pergola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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