Rascasse Audience Intelligence

Yard (land) Audience in United States

A data profile of the people who buy, follow and care about Yard (land) in United States — modelled from more than twelve digital signal sources. Yard (land) has an estimated audience of 4,806,844 people in United States.

#3878among Topic in United States#469in Home & Garden

The average Yard (land) fan in United States is 48.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pergola, Hardware store, Microwave oven, with strongest over-indexing on Pergola (8.64× the country average).

Demographically, the Yard (land) audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yard (land) fan in United States is more female, around 48.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pergola.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yard (land) profile in United States.

Audience size
4.8M
in United States
Gender
55.4%♀
44.6% male
Age
48.7
average years
Country rank
#6934
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yard (land) fans

55.4% are female, 44.6% are male, average age 48.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Yard (land) audience in United States
MetricValue
Female55.4%
Male44.6%
Average age48.7
Estimated audience size4,806,844
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Yard (land) audience in United States
Age bracketShare%
16-195%
20-299%
30-3916%
40-4925%
50+45%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Yard (land) audience comes from United States.

Worldwide audience distribution share by country for Yard (land)
CountryShare
Japan57.5%
United States24.0%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yard (land) audience in United States is strongest.

Fig. 05

Top regions by affinity

Yard (land) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K3.35×
02Maryland~300K3.26×
03Pennsylvania~300K2.01×
04Virginia~200K1.46×
05Illinois~200K1.12×
06Washington, District of Columbia~20K1.12×
07Hawaii~20K1.11×
08New Jersey~100K1.09×
09Washington~100K1.08×
10California~600K1.07×
11Louisiana~70K1.07×
12Florida~300K1.04×
13Texas~400K0.99×
14Alabama~70K0.98×
15Georgia~100K0.97×
16Kentucky~60K0.97×
17Mississippi~40K0.97×
18Kansas~40K0.97×
19Delaware~10K0.97×
20North Carolina~100K0.95×
21Indiana~80K0.93×
22Arkansas~40K0.93×
23Nevada~40K0.92×
24Idaho~20K0.92×
25West Virginia~20K0.92×
26New York~200K0.91×
27South Carolina~70K0.91×
28Michigan~100K0.90×
29Tennessee~90K0.90×
30Connecticut~40K0.90×
31Massachusetts~80K0.89×
32Ohio~100K0.87×
33Arizona~90K0.87×
34North Dakota~9K0.87×
35Missouri~70K0.86×
36Oklahoma~50K0.86×
37South Dakota~10K0.86×
38Iowa~30K0.84×
39Nebraska~20K0.83×
40Alaska~8K0.82×
41New Mexico~20K0.81×
42Minnesota~50K0.79×
43Utah~30K0.79×
44Maine~10K0.79×
45Montana~10K0.79×
46Colorado~60K0.78×
47Vermont~7K0.78×
48Rhode Island~10K0.77×
49Wisconsin~50K0.75×
50New Hampshire~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Yard (land), United States
0.75×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yard (land) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yard (land) audience
#·InterestCategoryAffinity×
01PergolaHome & Garden8.64×
02FertilizerHome & Garden5.31×
03Garden centreHome & Garden5.05×
04Garden furnitureHome & Garden4.39×
05Hardware storeHome & Garden4.08×
06Microwave ovenHome & Garden3.79×
07Lawn mowerHome & Garden3.22×
08Renewable energyBusiness & Career2.81×
09Ace HardwareHome & Garden2.76×
10Discount storesShopping2.13×
11GardeningHome & Garden1.98×
12IKEAHome & Garden1.92×
13Home AppliancesHome & Garden1.75×
14Planet FitnessSports1.74×
15Hobby LobbyHome & Garden1.72×
16LivestockPets & Animals1.68×
17Nonprofit organizationPolitics & Society1.66×
18NatureHome & Garden1.63×
19PinterestInternet & Social Media1.62×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yard (land) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yard (land) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.39×
DIY MentalityTHRILL2.16×
Community OrientationOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yard (land) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.86×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yard (land) have in United States?

Yard (land) has an estimated audience of 4,806,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yard (land) fans?

55.4% of Yard (land) fans are female, 44.6% are male, with an average age of 48.7 years.

03

Which brands do Yard (land) fans like most?

Yard (land) fans show strongest brand affinity for Pergola (8.64×), Hardware store (4.08×), and Microwave oven (3.79×) over the country average.

04

Where do Yard (land) fans live in United States?

Yard (land) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Yard (land) fans also like?

Beyond Yard (land) itself, the audience over-indexes on Hardware store (4.08×), Microwave oven (3.79×), Fertilizer (5.31×), and Garden furniture (4.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Yard (land) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yard (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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