Yard (land) Audience in United States

Yard (land) logo

Yard (land) has an estimated audience of 4,806,844 people in United States. 55.4% are female, 44.6% are male, average age 48.7. Top regions: California, Texas, Pennsylvania. Top brand affinities: Israel, Pillow, Jeep Wagoneer, Nebraska Cornhuskers football, Jesse Plemons.

The average Yard (land) fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Israel, Pillow, Jeep Wagoneer, with strongest over-indexing on Israel (2.41× the country average). Demographically, the Yard (land) audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Yard (land) fans

Demographic split for Yard (land) audience in United States
MetricValue
Female55.4%
Male44.6%
Average age48.7
Estimated audience size4,806,844

Audience persona

The typical Yard (land) fan in United States is more female, around 48.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Yard (land) in United States
RegionReachAffinity
California606,6711.15×
Texas450,9101.09×
Pennsylvania384,1692.37×
Florida375,5281.15×
New York272,1091.01×
Virginia192,8821.65×
Illinois185,3111.16×
Maryland162,5491.97×
North Carolina157,4101.09×
Georgia154,0611.04×
New Jersey147,5101.21×
Oregon132,2292.4×
Ohio131,7990.89×
Michigan124,5290.99×
Washington110,8771.15×
Massachusetts94,4501×
Tennessee90,4670.94×
Arizona88,6380.9×
Indiana84,7680.97×
South Carolina66,2440.92×
Missouri66,0140.85×
Alabama65,7010.98×
Colorado61,4920.81×
Kentucky59,1990.98×
Minnesota57,6870.84×
Wisconsin55,2930.76×
Louisiana54,4280.88×
Oklahoma45,7900.86×
Nevada44,5380.96×
Connecticut44,5230.92×
Kansas39,8141.05×
Mississippi38,9550.98×
Arkansas35,9160.91×
Utah35,3260.82×
Iowa33,7690.85×
Hawaii24,1971.17×
West Virginia20,4040.91×
Idaho20,3390.84×
Nebraska18,5340.77×
New Mexico18,2200.76×
Washington, District of Columbia17,7261.23×
Delaware13,5751.02×
New Hampshire12,6920.67×
Maine11,8190.69×
Rhode Island10,2130.67×
Montana8,9340.67×
South Dakota7,0770.64×
North Dakota6,6650.67×
Alaska6,4720.63×
Vermont4,5470.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yard (land) audience
BrandAffinityCategory
Israel2.41×Travel & Leisure
Pillow1.7×Home & Garden
Jeep Wagoneer3.48×Cars & Mobility
Nebraska Cornhuskers football1.99×Sports
Jesse Plemons1.82×Movies & TV
Urban horticulture1.76×Home & Garden
MidWest Radio18.6×Music & Radio
Hebe2.4×Home & Garden
Home staging1.87×Home & Garden
Charlamagne Tha God3.34×Movies & TV
Jack White1.56×Movies & TV
Hayward, California3.27×Travel & Leisure
Insulin index4.03×Health
Glossier1.51×Beauty & Wellness
Kodiak, Alaska2.34×Travel & Leisure
Layne Staley1.71×Music & Radio
Nipsey Hussle1.58×Music & Radio
Insomnia1.59×Health
Infiniti QX564.55×Cars & Mobility
Kento Yamazaki2.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yard (land) audience
TraitClusterScore
Urban LifestyleOPEN3.4
DIY MentalityTHRILL1.77
Family OrientationCONSERVATISM1.5
Price SensitivityPREMIUM1.47
Community OrientationOPEN1.46
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Yard (land)
CountryShare
Japan57.5%
United States24.0%
United Kingdom3.0%

See Yard (land) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Yard (land) have in United States?

Yard (land) has an estimated audience of 4,806,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Yard (land) fans?

55.4% of Yard (land) fans are female, 44.6% are male, with an average age of 48.7 years.

Which brands do Yard (land) fans like most?

Yard (land) fans show strongest brand affinity for Israel (2.41×), Pillow (1.7×), and Jeep Wagoneer (3.48×) over the country average.

Where do Yard (land) fans live in United States?

Yard (land) fans in United States are most concentrated in California (reach 606,671), Texas (reach 450,910), and Pennsylvania (reach 384,169). These three regions account for the largest share of the active audience.

What other brands do Yard (land) fans also like?

Beyond Yard (land) itself, the audience over-indexes on Pillow (1.7×), Jeep Wagoneer (3.48×), Nebraska Cornhuskers football (1.99×), and Jesse Plemons (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yard (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.