Gardening Audience in United States

Gardening logo

Gardening has an estimated audience of 46,165,698 people in United States. 56.8% are female, 43.2% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Garden, Google Drive, LabCorp, Hobby Lobby, Grandparent.

The average Gardening fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Garden, Google Drive, LabCorp, with strongest over-indexing on Garden (2.31× the country average). Demographically, the Gardening audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Gardening fans

Demographic split for Gardening audience in United States
MetricValue
Female56.8%
Male43.2%
Average age43.2
Estimated audience size46,165,698

Audience persona

The typical Gardening fan in United States is more female, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Garden.

Top regions in United States

Top regions ranked by reach for Gardening in United States
RegionReachAffinity
California5,817,7221.15×
Texas3,952,9441×
Florida2,726,8300.87×
New York2,351,6840.91×
Pennsylvania1,449,1990.93×
North Carolina1,429,9471.03×
Illinois1,414,6310.92×
Ohio1,412,1090.99×
Georgia1,406,3650.99×
Michigan1,340,8461.11×
Virginia1,170,3301.04×
Washington1,134,1381.22×
New Jersey971,9640.83×
Tennessee935,9221.01×
Indiana902,1221.07×
Missouri838,0151.13×
Massachusetts836,0210.92×
Arizona744,0510.79×
Oregon740,6371.4×
Maryland737,7890.93×
South Carolina722,4831.04×
Minnesota718,6941.09×
Wisconsin702,1071.01×
Colorado652,2540.9×
Louisiana651,4191.09×
Alabama646,3241×
Oklahoma609,3921.19×
Kentucky607,0191.05×
Arkansas467,9761.23×
Connecticut454,2140.98×
Utah440,8081.07×
Mississippi434,4801.14×
Iowa397,7761.05×
Kansas390,8501.07×
Idaho327,9781.42×
Nevada314,1530.7×
West Virginia242,6391.13×
New Mexico224,8540.97×
Nebraska201,4450.87×
Hawaii177,8520.9×
New Hampshire173,8480.96×
Maine173,3621.05×
Montana138,6791.08×
Washington, District of Columbia133,2700.96×
Rhode Island132,4310.9×
Delaware114,4200.9×
Vermont86,2241.06×
South Dakota84,5450.79×
North Dakota70,5590.74×
Alaska59,6560.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gardening audience
BrandAffinityCategory
Garden2.31×Home & Garden
Google Drive1.82×Technology & Electronics
LabCorp2.33×Health
Hobby Lobby1.5×Home & Garden
Grandparent1.68×Kids & Family
Google News1.97×News
Aritzia2.64×Fashion & Accessoires
Savannah Guthrie2.03×Movies & TV
The Gilded Age1.67×Movies & TV
Old age1.99×Politics & Society
Menards1.63×Home & Garden
Animal Liberation Orchestra1.65×Music & Radio
Homo sapiens1.9×Kids & Family
Lawn1.56×Home & Garden
HomeGoods1.78×Home & Garden
Medicare (United States)2.18×Health
Houseplant2.06×Home & Garden
Retirement1.97×Business & Career
Word1.84×Kids & Family
Ornamental plant1.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gardening audience
TraitClusterScore
Luxury OrientationPREMIUM1.99
Risk AppetiteTHRILL1.91
DIY MentalityTHRILL1.2
Design AffinityPREMIUM1.17
Price SensitivityPREMIUM1.1
SustainabilityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Gardening
CountryShare
United States18.7%
United Kingdom5.5%
Japan5.4%

See Gardening audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gardening have in United States?

Gardening has an estimated audience of 46,165,698 people in United States, concentrated in California and Texas.

What is the gender split and age of Gardening fans?

56.8% of Gardening fans are female, 43.2% are male, with an average age of 43.2 years.

Which brands do Gardening fans like most?

Gardening fans show strongest brand affinity for Garden (2.31×), Google Drive (1.82×), and LabCorp (2.33×) over the country average.

Where do Gardening fans live in United States?

Gardening fans in United States are most concentrated in California (reach 5,817,722), Texas (reach 3,952,944), and Florida (reach 2,726,830). These three regions account for the largest share of the active audience.

What other brands do Gardening fans also like?

Beyond Gardening itself, the audience over-indexes on Google Drive (1.82×), LabCorp (2.33×), Hobby Lobby (1.5×), and Grandparent (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.