A data profile of the people who buy, follow and care about Gardening in India — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 5,607,973 people in India.
The average Gardening fan in India is 35.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Uttar Pradesh.
Top brand affinities include Garden, Plant, Dinamalar, with strongest over-indexing on Garden (3.02× the country average).
Demographically, the Gardening audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Gardening fan in India is more male, around 35.3 years old, with strong Tradition tendencies and a notable affinity for Garden.
The key figures that characterise the Gardening profile in India.
29.8% are female, 70.2% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 35.3 |
| Estimated audience size | 5,607,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Gardening audience comes from India.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chhattisgarh | ~60K | 1.54× | |
| 02 | Sikkim | ~4K | 1.48× | |
| 03 | West Bengal | ~200K | 1.15× | |
| 04 | Assam | ~60K | 1.12× | |
| 05 | Goa | ~7K | 1.12× | |
| 06 | Tamil Nadu | ~100K | 1.09× | |
| 07 | Jharkhand | ~50K | 1.08× | |
| 08 | Madhya Pradesh | ~100K | 1.07× | |
| 09 | Nagaland | ~4K | 1.07× | |
| 10 | Punjab (region) | ~80K | 1.06× | |
| 11 | Tripura | ~8K | 1.05× | |
| 12 | Manipur | ~7K | 1.04× | |
| 13 | Meghalaya | ~6K | 1.02× | |
| 14 | Arunachal Pradesh | ~3K | 1.02× | |
| 15 | Uttarakhand | ~30K | 1.01× | |
| 16 | Kerala | ~80K | 0.98× | |
| 17 | Himachal Pradesh | ~20K | 0.94× | |
| 18 | Mizoram | ~4K | 0.93× | |
| 19 | Karnataka | ~100K | 0.89× | |
| 20 | Telangana | ~70K | 0.83× | |
| 21 | Andhra Pradesh | ~60K | 0.81× | |
| 22 | Odisha | ~50K | 0.79× | |
| 23 | Jammu and Kashmir | ~20K | 0.78× | |
| 24 | Haryana | ~50K | 0.76× | |
| 25 | Maharashtra | ~200K | 0.73× | |
| 26 | Rajasthan | ~90K | 0.73× | |
| 27 | Bihar | ~80K | 0.71× | |
| 28 | Gujarat | ~100K | 0.70× | |
| 29 | Uttar Pradesh | ~200K | 0.68× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden | Home & Garden | 3.02× | ||
| 02 | Houseplant | Home & Garden | 2.02× | ||
| 03 | Folk costume | Fashion & Accessoires | 1.79× | ||
| 04 | Fertilizer | Home & Garden | 1.77× | ||
| 05 | Wild fisheries | Travel & Leisure | 1.74× | ||
| 06 | Zoo | Kids & Family | 1.71× | ||
| 07 | Power tool | Home & Garden | 1.69× | ||
| 08 | Dinamalar | News | 1.68× | ||
| 09 | Badlapur | Movies & TV | 1.64× | ||
| 10 | Spearfishing | Sports | 1.63× | ||
| 11 | Crochet | Home & Garden | 1.61× | ||
| 12 | Washing machine | Home & Garden | 1.60× | ||
| 13 | Gulab jamun | Food & Beverages | 1.57× | ||
| 14 | Kalamkari | Home & Garden | 1.55× | ||
| 15 | Farmer | Home & Garden | 1.53× | ||
| 16 | Plant | Home & Garden | 1.52× | ||
| 17 | Weaving | Fashion & Accessoires | 1.52× | ||
| 18 | Rural area | Travel & Leisure | 1.52× | ||
| 19 | Mountain | Music & Radio | 1.52× | ||
| 20 | Farm | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.12× | |
| Community Orientation | OPEN | 1.06× | |
| DIY Mentality | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.65× |
Gardening has an estimated audience of 5,607,973 people in India, concentrated in Maharashtra and West Bengal.
29.8% of Gardening fans are female, 70.2% are male, with an average age of 35.3 years.
Gardening fans show strongest brand affinity for Garden (3.02×), Plant (1.52×), and Dinamalar (1.68×) over the country average.
Gardening fans in India are most concentrated in Maharashtra (reach ~200K), West Bengal (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on Plant (1.52×), Dinamalar (1.68×), Weaving (1.52×), and Gulab jamun (1.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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