A data profile of the people who buy, follow and care about Gardening in Sweden — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 2,259,343 people in Sweden.
Gardening has an estimated audience of 2,259,343 people in Sweden. 60.1% are female, 39.9% are male, average age 47.2. Top brand affinities: Ellos, Danish design, Landscape design, Greenhouse, Garden furniture.
Top brand affinities include Ellos, Danish design, Landscape design, with strongest over-indexing on Ellos (1.56× the country average).
Demographically, the Gardening audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Urban Lifestyle, Creativity.
The typical Gardening fan in Sweden is more female, around 47.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ellos.
The key figures that characterise the Gardening profile in Sweden.
60.1% are female, 39.9% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 47.2 |
| Estimated audience size | 2,259,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Gardening audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landscape design | Business & Career | 1.90× | ||
| 02 | Landscape architecture | Business & Career | 1.80× | ||
| 03 | Garden design | Home & Garden | 1.78× | ||
| 04 | Horticulture | Home & Garden | 1.76× | ||
| 05 | Home décor products | Home & Garden | 1.74× | ||
| 06 | Greenhouse | Home & Garden | 1.68× | ||
| 07 | Danish design | Home & Garden | 1.59× | ||
| 08 | Bulgarian lev | Politics & Society | 1.58× | ||
| 09 | Farmhouse | Travel & Leisure | 1.58× | ||
| 10 | Zara Home | Home & Garden | 1.57× | ||
| 11 | Ellos | Shopping | 1.56× | ||
| 12 | Garden furniture | Home & Garden | 1.55× | ||
| 13 | Basement | Home & Garden | 1.55× | ||
| 14 | Little black dress | Fashion & Accessoires | 1.53× | ||
| 15 | Patio | Home & Garden | 1.52× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.51× | ||
| 17 | Joint | Health | 1.51× | ||
| 18 | Final good | Business & Career | 1.51× | ||
| 19 | Interior architecture | Business & Career | 1.51× | ||
| 20 | Pergola | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.08× | |
| Creativity | OPEN | 1.04× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Travelling | THRILL | 0.57× | |
| Design Affinity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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