A data profile of the people who buy, follow and care about Gardening in Portugal — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 2,047,621 people in Portugal.
The average Gardening fan in Portugal is 46.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Garden, Leroy Merlin, Crochet, with strongest over-indexing on Garden (2.14× the country average).
Demographically, the Gardening audience skews more female with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gardening fan in Portugal is more female, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for Garden.
The key figures that characterise the Gardening profile in Portugal.
59.5% are female, 40.5% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.8 |
| Estimated audience size | 2,047,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Gardening audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.00× | |
| 02 | Faro District | ~200K | 1.70× | |
| 03 | Lisbon District | ~900K | 1.50× | |
| 04 | Porto District | ~600K | 1.35× | |
| 05 | Santarém District | ~100K | 1.35× | |
| 06 | Guarda District | ~30K | 1.25× | |
| 07 | Azores | ~70K | 1.21× | |
| 08 | Braga District | ~200K | 1.20× | |
| 09 | Viana do Castelo District | ~60K | 1.13× | |
| 10 | Setúbal District | ~200K | 0.98× | |
| 11 | Portalegre District | ~20K | 0.92× | |
| 12 | Bragança District | ~20K | 0.91× | |
| 13 | Aveiro District | ~100K | 0.89× | |
| 14 | Vila Real District | ~30K | 0.89× | |
| 15 | Coimbra District | ~90K | 0.88× | |
| 16 | Beja District | ~30K | 0.88× | |
| 17 | Évora District | ~30K | 0.87× | |
| 18 | Leiria District | ~90K | 0.85× | |
| 19 | Castelo Branco District | ~30K | 0.85× | |
| 20 | Viseu District | ~60K | 0.81× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Market garden | Food & Beverages | 2.30× | ||
| 02 | Garden | Home & Garden | 2.14× | ||
| 03 | Garden furniture | Home & Garden | 1.75× | ||
| 04 | Scientist | Business & Career | 1.71× | ||
| 05 | Horticulture | Home & Garden | 1.67× | ||
| 06 | Garden design | Home & Garden | 1.67× | ||
| 07 | Needlework | Home & Garden | 1.62× | ||
| 08 | Greenhouse | Home & Garden | 1.61× | ||
| 09 | Diabetes mellitus awareness | Health | 1.60× | ||
| 10 | Crochet | Home & Garden | 1.59× | ||
| 11 | Landscape architecture | Business & Career | 1.58× | ||
| 12 | Succulent plant | Home & Garden | 1.56× | ||
| 13 | Folk art | Arts & Culture | 1.56× | ||
| 14 | Patio | Home & Garden | 1.55× | ||
| 15 | Knitting | Home & Garden | 1.54× | ||
| 16 | Zoo | Kids & Family | 1.53× | ||
| 17 | Leroy Merlin | Shopping | 1.52× | ||
| 18 | La Redoute | Shopping | 1.52× | ||
| 19 | Lindås | Travel & Leisure | 1.52× | ||
| 20 | SKLUM | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.19× | |
| Creativity | OPEN | 1.18× | |
| Spirituality | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Patriotism | CONSERVATISM | 0.64× |
Gardening has an estimated audience of 2,047,621 people in Portugal, concentrated in Lisbon District and Porto District.
59.5% of Gardening fans are female, 40.5% are male, with an average age of 46.8 years.
Gardening fans show strongest brand affinity for Garden (2.14×), Leroy Merlin (1.52×), and Crochet (1.59×) over the country average.
Gardening fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~600K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on Leroy Merlin (1.52×), Crochet (1.59×), Knitting (1.54×), and La Redoute (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.