A data profile of the people who buy, follow and care about Gardening in Netherlands — modelled from more than twelve digital signal sources. Gardening has an estimated audience of 2,948,456 people in Netherlands.
The average Gardening fan in Netherlands is 45.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include IKEA, HEMA, Garden centre, with strongest over-indexing on IKEA (1.52× the country average).
Demographically, the Gardening audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gardening fan in Netherlands is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Gardening profile in Netherlands.
58.8% are female, 41.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.5 |
| Estimated audience size | 2,948,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Gardening audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 5.5% |
| Japan | 5.4% |
Where the Gardening audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.51× | |
| 02 | Zuid-Holland | ~800K | 1.20× | |
| 03 | North Brabant | ~500K | 1.09× | |
| 04 | Flevoland | ~90K | 1.04× | |
| 05 | Utrecht | ~200K | 1.03× | |
| 06 | Drenthe | ~90K | 0.99× | |
| 07 | Zeeland | ~60K | 0.98× | |
| 08 | Gelderland | ~400K | 0.96× | |
| 09 | Groningen | ~100K | 0.96× | |
| 10 | Limburg | ~200K | 0.95× | |
| 11 | Friesland | ~100K | 0.95× | |
| 12 | Overijssel | ~200K | 0.94× |
The strongest cross-interests of the Gardening audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 2.00× | ||
| 02 | Summer house | Travel & Leisure | 1.80× | ||
| 03 | Loods 5 | Home & Garden | 1.74× | ||
| 04 | Bonprix | Shopping | 1.73× | ||
| 05 | Garden furniture | Home & Garden | 1.72× | ||
| 06 | Decoration | Home & Garden | 1.72× | ||
| 07 | Libelle | Pets & Animals | 1.70× | ||
| 08 | Danish design | Home & Garden | 1.60× | ||
| 09 | Hardware store | Home & Garden | 1.58× | ||
| 10 | Essent | Home & Garden | 1.58× | ||
| 11 | Farmhouse | Travel & Leisure | 1.58× | ||
| 12 | Magnesium | Health | 1.56× | ||
| 13 | Landal Greenparks | Travel & Leisure | 1.54× | ||
| 14 | IKEA | Home & Garden | 1.52× | ||
| 15 | HEMA | Shopping | 1.52× | ||
| 16 | MS Mode | Fashion & Accessoires | 1.52× | ||
| 17 | Leven, Fife | Travel & Leisure | 1.52× | ||
| 18 | Blokker | Technology & Electronics | 1.52× | ||
| 19 | Center Parcs | Travel & Leisure | 1.51× | ||
| 20 | Bruna (company) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Sustainability | BALANCE | 0.71× |
Gardening has an estimated audience of 2,948,456 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.8% of Gardening fans are female, 41.2% are male, with an average age of 45.5 years.
Gardening fans show strongest brand affinity for IKEA (1.52×), HEMA (1.52×), and Garden centre (2.0×) over the country average.
Gardening fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Gardening itself, the audience over-indexes on HEMA (1.52×), Garden centre (2.0×), Libelle (1.7×), and Center Parcs (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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