Rascasse Audience Intelligence

Garden furniture Audience in Netherlands

A data profile of the people who buy, follow and care about Garden furniture in Netherlands — modelled from more than twelve digital signal sources. Garden furniture has an estimated audience of 1,513,335 people in Netherlands.

#505among Topic in Netherlands#64in Home & Garden

The average Garden furniture fan in Netherlands is 45.5 years old, more female, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include IKEA, Table (furniture), Kwantum, with strongest over-indexing on IKEA (3.36× the country average).

Demographically, the Garden furniture audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Garden furniture fan in Netherlands is more female, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for IKEA.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Garden furniture profile in Netherlands.

Audience size
1.5M
in Netherlands
Gender
63.1%♀
36.9% male
Age
45.5
average years
Country rank
#821
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garden furniture fans

63.1% are female, 36.9% are male, average age 45.5.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Garden furniture audience in Netherlands
MetricValue
Female63.1%
Male36.9%
Average age45.5
Estimated audience size1,513,335
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Garden furniture audience in Netherlands
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Garden furniture audience comes from Netherlands.

Worldwide audience distribution share by country for Garden furniture
CountryShare
United States18.7%
United Kingdom9.7%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden furniture audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Garden furniture fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~500K1.78×
02Flevoland~60K1.54×
03North Brabant~300K1.43×
04Zuid-Holland~400K1.05×
05Utrecht~100K1.01×
06Zeeland~30K0.96×
07Drenthe~40K0.95×
08Friesland~50K0.94×
09Groningen~50K0.93×
10Limburg~90K0.91×
11Overijssel~100K0.90×
12Gelderland~200K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden furniture audience
#·InterestCategoryAffinity×
01Modern furnitureHome & Garden5.99×
02Table (furniture)Home & Garden5.91×
03Zara HomeHome & Garden5.71×
04CouchHome & Garden4.53×
05Home DesignHome & Garden4.21×
06Loods 5Home & Garden4.17×
07CabinetryHome & Garden3.68×
08Danish designHome & Garden3.67×
09Home Interior DesignHome & Garden3.56×
10Dining roomHome & Garden3.39×
11IKEAHome & Garden3.36×
12ChairHome & Garden2.93×
13C&AShopping2.72×
14KwantumHome & Garden2.40×
15Living roomHome & Garden2.36×
16RenovationHome & Garden2.30×
17HEMAShopping2.11×
18GardenHome & Garden2.04×
19Home improvementHome & Garden1.95×
20LidlShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden furniture audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.95×
Price SensitivityPREMIUM1.64×
Early Adopter MentalityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden furniture audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Social Media UsageJOY0.89×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garden furniture have in Netherlands?

Garden furniture has an estimated audience of 1,513,335 people in Netherlands, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Garden furniture fans?

63.1% of Garden furniture fans are female, 36.9% are male, with an average age of 45.5 years.

03

Which brands do Garden furniture fans like most?

Garden furniture fans show strongest brand affinity for IKEA (3.36×), Table (furniture) (5.91×), and Kwantum (2.4×) over the country average.

04

Where do Garden furniture fans live in Netherlands?

Garden furniture fans in Netherlands are most concentrated in North Holland (reach ~500K), Zuid-Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Garden furniture fans also like?

Beyond Garden furniture itself, the audience over-indexes on Table (furniture) (5.91×), Kwantum (2.4×), Home Design (4.21×), and HEMA (2.11×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Netherlands

See Garden furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Garden furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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