A data profile of the people who buy, follow and care about Chair in Netherlands — modelled from more than twelve digital signal sources. Chair has an estimated audience of 2,423,995 people in Netherlands.
Chair has an estimated audience of 2,423,995 people in Netherlands. 67.4% are female, 32.6% are male, average age 44.3. Top brand affinities: Shopping and fashion, Exfoliation (cosmetology), Valentine's Day, Love & Sex, Costa Rica.
Top brand affinities include Shopping and fashion, Exfoliation (cosmetology), Valentine's Day, with strongest over-indexing on Shopping and fashion (317.07× the country average).
Demographically, the Chair audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Chair fan in Netherlands is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Chair profile in Netherlands.
67.4% are female, 32.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.3 |
| Estimated audience size | 2,423,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Chair audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Chair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 781.97× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 773.56× | ||
| 03 | Valentine's Day | Kids & Family | 563.14× | ||
| 04 | Selfridges | Shopping | 548.78× | ||
| 05 | Costa Rica | Travel & Leisure | 420.73× | ||
| 06 | Love & Sex | Kids & Family | 391.03× | ||
| 07 | Car2Go | Cars & Mobility | 332.43× | ||
| 08 | Shopping and fashion | Shopping | 317.07× | ||
| 09 | Pound cake | Food & Beverages | 41.27× | ||
| 10 | Real estate broker | Home & Garden | 31.56× | ||
| 11 | Game consoles | Technology & Electronics | 30.41× | ||
| 12 | Atheism | Politics & Society | 22.51× | ||
| 13 | Sustainable products | Politics & Society | 17.12× | ||
| 14 | Christmas tree | Kids & Family | 16.41× | ||
| 15 | Live television | Movies & TV | 12.88× | ||
| 16 | Carport | Home & Garden | 12.83× | ||
| 17 | Dentistry | Business & Career | 12.66× | ||
| 18 | OLED | Technology & Electronics | 11.56× | ||
| 19 | Burnout (psychology) | Health | 9.76× | ||
| 20 | Freeware | Technology & Electronics | 8.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.94× | |
| DIY Mentality | THRILL | 1.78× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.91× | |
| Social Media Usage | JOY | 0.99× | |
| Pet Ownership | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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