Chair Audience in Italy
Chair has an estimated audience of 8,924,254 people in Italy. 62.3% are female, 37.7% are male, average age 43.2. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Chair audience skews more female with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Chair fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.2 |
| Estimated audience size | 8,924,254 |
Audience persona
The typical Chair fan in Italy is more female, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Leggo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.36 |
| Quality Awareness | PREMIUM | 1.27 |
| Creativity | OPEN | 1.25 |
| Luxury Orientation | PREMIUM | 1.2 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
See Chair audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.