A data profile of the people who buy, follow and care about Porcelain in Italy — modelled from more than twelve digital signal sources. Porcelain has an estimated audience of 4,368,166 people in Italy.
The average Porcelain fan in Italy is 46.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Furnace, Message in a Bottle (film), Ceramic, with strongest over-indexing on Furnace (8.29× the country average).
Demographically, the Porcelain audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Porcelain fan in Italy is more female, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for Furnace.
The key figures that characterise the Porcelain profile in Italy.
68.6% are female, 31.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 46.0 |
| Estimated audience size | 4,368,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Porcelain audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 6.7% |
| Italy | 6.2% |
Where the Porcelain audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.22× | |
| 02 | Tuscany | ~300K | 1.13× | |
| 03 | Veneto | ~400K | 1.12× | |
| 04 | Lazio | ~600K | 1.08× | |
| 05 | Sicilia | ~400K | 1.08× | |
| 06 | Molise | ~20K | 1.05× | |
| 07 | Aosta Valley | ~10K | 1.03× | |
| 08 | Emilia-Romagna | ~400K | 1.00× | |
| 09 | Basilicata | ~40K | 1.00× | |
| 10 | Sardinia | ~100K | 0.99× | |
| 11 | Friuli-Venezia Giulia | ~80K | 0.98× | |
| 12 | Liguria | ~100K | 0.97× | |
| 13 | Trentino-Alto Adige/Südtirol | ~80K | 0.97× | |
| 14 | Umbria | ~70K | 0.97× | |
| 15 | Piedmont | ~300K | 0.96× | |
| 16 | Marche | ~100K | 0.95× | |
| 17 | Calabria | ~100K | 0.94× | |
| 18 | Abruzzo | ~90K | 0.94× | |
| 19 | Campania | ~400K | 0.91× | |
| 20 | Puglia | ~300K | 0.90× |
The strongest cross-interests of the Porcelain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Furnace | Home & Garden | 8.29× | ||
| 02 | Brooklyn Museum | Arts & Culture | 7.45× | ||
| 03 | Thermal insulation | Home & Garden | 6.25× | ||
| 04 | Ceramic art | Arts & Culture | 5.06× | ||
| 05 | Tile | Home & Garden | 4.04× | ||
| 06 | Pottery | Home & Garden | 3.92× | ||
| 07 | Fiber | Health | 3.52× | ||
| 08 | Ceramic | Home & Garden | 3.20× | ||
| 09 | Brick | Home & Garden | 3.05× | ||
| 10 | Chair | Home & Garden | 2.64× | ||
| 11 | Door | Home & Garden | 2.44× | ||
| 12 | Plumbing | Home & Garden | 2.30× | ||
| 13 | Message in a Bottle (film) | Movies & TV | 2.20× | ||
| 14 | Building | Home & Garden | 2.15× | ||
| 15 | Coop | Food & Beverages | 2.09× | ||
| 16 | Bed | Home & Garden | 1.92× | ||
| 17 | TgCom24 | News | 1.74× | ||
| 18 | Conad | Shopping | 1.66× | ||
| 19 | Rome | Travel & Leisure | 1.59× | ||
| 20 | Furniture | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.36× | |
| Creativity | OPEN | 1.29× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Patriotism | CONSERVATISM | 0.70× |
Porcelain has an estimated audience of 4,368,166 people in Italy, concentrated in Lombardy and Lazio.
68.6% of Porcelain fans are female, 31.4% are male, with an average age of 46.0 years.
Porcelain fans show strongest brand affinity for Furnace (8.29×), Message in a Bottle (film) (2.2×), and Ceramic (3.2×) over the country average.
Porcelain fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Porcelain itself, the audience over-indexes on Message in a Bottle (film) (2.2×), Ceramic (3.2×), Brick (3.05×), and Brooklyn Museum (7.45×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Porcelain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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