A data profile of the people who buy, follow and care about Porcelain in United Kingdom — modelled from more than twelve digital signal sources. Porcelain has an estimated audience of 3,132,753 people in United Kingdom.
The average Porcelain fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include B&Q, Landscaping, Patio, with strongest over-indexing on B&Q (2.02× the country average).
Demographically, the Porcelain audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Porcelain fan in United Kingdom is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for B&Q.
The key figures that characterise the Porcelain profile in United Kingdom.
69.8% are female, 30.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 45.5 |
| Estimated audience size | 3,132,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Porcelain audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 6.7% |
| Italy | 6.2% |
Where the Porcelain audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.35× | |
| 02 | Yorkshire and the Humber | ~300K | 1.25× | |
| 03 | East of England | ~300K | 1.15× | |
| 04 | Wales | ~200K | 1.08× | |
| 05 | North East | ~100K | 1.06× | |
| 06 | England | ~2.5M | 1.01× | |
| 07 | South East | ~400K | 0.98× | |
| 08 | Scotland | ~300K | 0.98× | |
| 09 | Northern Ireland | ~90K | 0.94× | |
| 10 | East Midlands | ~200K | 0.88× | |
| 11 | South West | ~200K | 0.83× | |
| 12 | North West | ~200K | 0.56× |
The strongest cross-interests of the Porcelain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer house | Travel & Leisure | 3.17× | ||
| 02 | Patio | Home & Garden | 2.84× | ||
| 03 | Tile | Home & Garden | 2.76× | ||
| 04 | Countertop | Home & Garden | 2.49× | ||
| 05 | Floor | Home & Garden | 2.38× | ||
| 06 | Landscaping | Home & Garden | 2.36× | ||
| 07 | Pottery | Home & Garden | 2.31× | ||
| 08 | Flooring | Home & Garden | 2.20× | ||
| 09 | Ceramic | Home & Garden | 2.20× | ||
| 10 | B&Q | Shopping | 2.02× | ||
| 11 | Garden furniture | Home & Garden | 2.02× | ||
| 12 | Building | Home & Garden | 1.84× | ||
| 13 | Chair | Home & Garden | 1.83× | ||
| 14 | Industrial design | Business & Career | 1.80× | ||
| 15 | Toolstation | Home & Garden | 1.78× | ||
| 16 | Refrigerator | Home & Garden | 1.75× | ||
| 17 | Bathroom | Home & Garden | 1.73× | ||
| 18 | Dunelm | Home & Garden | 1.67× | ||
| 19 | Handicraft | Home & Garden | 1.66× | ||
| 20 | Renovation | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Quality Awareness | PREMIUM | 1.39× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.77× |
Porcelain has an estimated audience of 3,132,753 people in United Kingdom, concentrated in England and South East.
69.8% of Porcelain fans are female, 30.2% are male, with an average age of 45.5 years.
Porcelain fans show strongest brand affinity for B&Q (2.02×), Landscaping (2.36×), and Patio (2.84×) over the country average.
Porcelain fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Porcelain itself, the audience over-indexes on Landscaping (2.36×), Patio (2.84×), Toolstation (1.78×), and Summer house (3.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Porcelain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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