A data profile of the people who buy, follow and care about Flooring in United Kingdom — modelled from more than twelve digital signal sources. Flooring has an estimated audience of 6,868,819 people in United Kingdom.
The average Flooring fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Home Appliances, Refrigerator, Kitchen, with strongest over-indexing on Home Appliances (2.24× the country average).
Demographically, the Flooring audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Flooring fan in United Kingdom is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Home Appliances.
The key figures that characterise the Flooring profile in United Kingdom.
59.7% are female, 40.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.7 |
| Estimated audience size | 6,868,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Flooring audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 10.1% |
| Italy | 5.3% |
Where the Flooring audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.70× | |
| 02 | Yorkshire and the Humber | ~700K | 1.33× | |
| 03 | Scotland | ~700K | 1.19× | |
| 04 | Northern Ireland | ~200K | 1.14× | |
| 05 | North East | ~300K | 1.04× | |
| 06 | South East | ~900K | 0.93× | |
| 07 | East Midlands | ~400K | 0.92× | |
| 08 | Wales | ~400K | 0.91× | |
| 09 | East of England | ~500K | 0.86× | |
| 10 | South West | ~400K | 0.80× | |
| 11 | England | ~4.5M | 0.73× | |
| 12 | North West | ~500K | 0.63× |
The strongest cross-interests of the Flooring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Window blind | Home & Garden | 3.66× | ||
| 02 | Home automation | Technology & Electronics | 3.14× | ||
| 03 | Hot tub | Home & Garden | 2.85× | ||
| 04 | Refrigerator | Home & Garden | 2.63× | ||
| 05 | Mobile home | Cars & Mobility | 2.58× | ||
| 06 | Garden furniture | Home & Garden | 2.51× | ||
| 07 | HVAC | Home & Garden | 2.35× | ||
| 08 | Esso | Cars & Mobility | 2.32× | ||
| 09 | Home Appliances | Home & Garden | 2.24× | ||
| 10 | IKEA | Home & Garden | 1.94× | ||
| 11 | Internet & Social Media | 1.94× | |||
| 12 | Renovation | Home & Garden | 1.84× | ||
| 13 | B&Q | Shopping | 1.82× | ||
| 14 | Volunteering | Politics & Society | 1.82× | ||
| 15 | William Hill (bookmaker) | Games | 1.79× | ||
| 16 | Hobby | Home & Garden | 1.76× | ||
| 17 | Kitchen | Home & Garden | 1.70× | ||
| 18 | Aldi | Shopping | 1.70× | ||
| 19 | Lidl | Shopping | 1.63× | ||
| 20 | Distilled beverage | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Convenience Orientation | PREMIUM | 1.72× | |
| DIY Mentality | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Sustainability | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.85× |
Flooring has an estimated audience of 6,868,819 people in United Kingdom, concentrated in England and South East.
59.7% of Flooring fans are female, 40.3% are male, with an average age of 45.7 years.
Flooring fans show strongest brand affinity for Home Appliances (2.24×), Refrigerator (2.63×), and Kitchen (1.7×) over the country average.
Flooring fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Flooring itself, the audience over-indexes on Refrigerator (2.63×), Kitchen (1.7×), IKEA (1.94×), and Hobby (1.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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