Flooring Audience in Germany
Flooring has an estimated audience of 1,773,482 people in Germany. 40.5% are female, 59.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: CAC 40, Cloppenburg, Gil Ofarim, Indigenous Australian art, Product design.
The average Flooring fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include CAC 40, Cloppenburg, Gil Ofarim, with strongest over-indexing on CAC 40 (2.21× the country average). Demographically, the Flooring audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flooring fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 39.5 |
| Estimated audience size | 1,773,482 |
Audience persona
The typical Flooring fan in Germany is more male, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 398,403 | 1.03× |
| Baden-Württemberg | 268,933 | 1.11× |
| Bayern | 266,599 | 0.94× |
| Niedersachsen | 181,555 | 1.05× |
| Hessen | 136,084 | 1.01× |
| Rheinland-Pfalz | 100,574 | 1.13× |
| Sachsen | 76,115 | 0.88× |
| Berlin | 64,923 | 0.82× |
| Schleswig-Holstein | 61,894 | 0.97× |
| Brandenburg | 58,288 | 1.06× |
| Thüringen | 51,015 | 1.13× |
| Sachsen-Anhalt | 45,310 | 0.99× |
| Hamburg | 35,317 | 0.88× |
| Mecklenburg-Vorpommern | 31,125 | 0.92× |
| Saarland | 26,072 | 1.2× |
| Bremen | 13,589 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.21× | Business & Career |
| Cloppenburg | 6.54× | Travel & Leisure |
| Gil Ofarim | 1.53× | Music & Radio |
| Indigenous Australian art | 6.18× | Arts & Culture |
| Product design | 1.69× | Business & Career |
| Morgan Plus 8 | 11.35× | Cars & Mobility |
| Mothercare | 1.76× | Kids & Family |
| Fairy Tail Anime | 22.75× | Movies & TV |
| Video izle | 2.36× | |
| Icon (magazine) | 1.62× | Arts & Culture |
| Corfu (regional unit) | 1.96× | Travel & Leisure |
| Nurse education | 1.52× | Kids & Family |
| Sixx | 1.9× | Movies & TV |
| Home Delivery | 1.66× | Food & Beverages |
| Vijesti.ba | 2.09× | News |
| Cachorro | 1.66× | Pets & Animals |
| Building insulation | 2.01× | Home & Garden |
| Free University of Berlin | 1.69× | Business & Career |
| Peat | 3.24× | |
| Theocracy | 4.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.24 |
| DIY Mentality | THRILL | 2.59 |
| Design Affinity | PREMIUM | 2.08 |
| Indulgence | JOY | 1.75 |
| Sustainability | BALANCE | 1.53 |
| Luxury Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 10.1% |
| Italy | 5.3% |
See Flooring audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flooring have in Germany?
Flooring has an estimated audience of 1,773,482 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Flooring fans?
40.5% of Flooring fans are female, 59.5% are male, with an average age of 39.5 years.
Which brands do Flooring fans like most?
Flooring fans show strongest brand affinity for CAC 40 (2.21×), Cloppenburg (6.54×), and Gil Ofarim (1.53×) over the country average.
Where do Flooring fans live in Germany?
Flooring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 398,403), Baden-Württemberg (reach 268,933), and Bayern (reach 266,599). These three regions account for the largest share of the active audience.
What other brands do Flooring fans also like?
Beyond Flooring itself, the audience over-indexes on Cloppenburg (6.54×), Gil Ofarim (1.53×), Indigenous Australian art (6.18×), and Product design (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flooring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.